Golden Rules To Use Images For Web Design

1. Golden Rules To Use Images For Web  Design    Demand for websites and its standards keeps rising and so is its expectations. We are  habituated to search for quick information on the web, be it, socializing, entertainment,  information, etc. So, the media plays an important role in any website design. Media could  be in the form of audio, video, images, etc. Using these on the website could increase the  user experience. But you should ensure that the media included in the website matches  the target audience. Also, the media should match the device of the audience. Sometimes,  playing a video on a website might not be possible if a user browses the website on their  mobile due to poor connectivity. So would be the case with an audio file. Images for web  design​​increases the user experience. Hence, images, when placed, should be placed  properly to get the users to catch in it. Every care must be taken to optimize the images on  the website for its effective use.  A professional ​Website Designing Services Gurgaon​​is aware of the image’s importance  together with solid layouts and relevant design to attract and engage the users. But you  should provide the right image relevant for each page. The images for web design are  best-taken care by the frontend designers who craft the User Interface, perform UX  testing, and take care of the entire colour of the web pages along with its look and feel.  In short, website design images for the following reasons:  ● Draw the attention of the users 

2. ● Triggers emotion of the users  ● It is a visual representation  ● Representation of an idea or feeling  ● Users can interpret faster than text  Images For Web Design should follow certain guidelines. The following points list a few of  them:  1. Get An Ideal Background Image  Placing background image for web design promotes your brand to get more visitors. The  background image for web design is usually big. It is also called a hero image. It mostly has  text on top of the image. Placing this image has a huge impact on website images. Based on  its procedure, a banner image is represented as a graphic or advertising image.  Get-An-Ideal-Banner-Image  A graphic image usually spreads alongside the web page and publishes the website name.  It could also be advertising its brand as advertisers would at times count on the banner  views or its download. 

3. 2. Reflect On Images With Diverse Crop Sizes And Ratios  When the right image for web design is placed, it should be cropped. Image cropping is a  design skill. While cropping, the image originality and clarity should be maintained. Also,  using images for web design should get the user’s attention. A fully responsive website can  be put down if the images are not planned and placed properly and those that do not fit to  the exact screen formats and aspect ratios.  3. Get Appropriate Images From Clients  The banner images could be created based out of your imagery, while the main images on  the web pages that support the content should be from the client. The best images for web  design should be studio-shot photos where there is consistency in size, lighting, and angle.  Get-Appropriate-Images-From-Clients  Image Source: My Simple Show 

4. A professional photographer would take images from several angles where the macro  details are well-taken care of. Sidestep magnified images that would affect the page’s load  time.  4. Make Use Of The Right File Types  An image can be stored with Multiple file types, where each file type has a different  purpose. You should choose the right file that would be the best fit for your requirement  and that matches the displayed content as well. The following file types are ideal for a  website:  ● JPEG Format​ – This format can be best used when there are many pictures  containing many colours, shading, and gradient.   ● PNG Format​ – This format can be best used when you have a logo to be placed on  the web page. It can also be used when you have an image with many solid colours  and involve transparency.  ● GIF Format​ – This format can be best used when there is an animation.  Make-Use-Of-The-Right-File-Types  (Image Source: Color Experts International)  Your web page content is well supported when the right image is displayed beside it.  Many businesses capitalize on image optimization so that their website gives an aesthetic  appeal.  5. Have A Consistent image Style And Size 

5. Images for web design look beautiful when all images maintain a constant size and style. It  also helps to arrange the columns, text, and other information displayed on the web page.  For example, the images and their associated content are neatly displayed and easily  readable as well. This would provide a neat look for a web page. It would increase user  experience. As the images are of the same size and are oriented properly, it fits in one  column.    6. Include Image File Names To Help SEO To Rank Better  Ensure that your website design image file names are proper for SEO to search better.  Before you upload it to the website, check for the file name and then upload it. This is  because it becomes easy to manage the images. It would increase the SEO rank. To  maintain consistency, make use of lowercase alphabets and numeric. Avoid having any  punctuation or spaces in the image file name. 

6. Include-Image-File-Names-To-Help-SEO-To-Rank-Better  (Image Source: WPBeginner)  For example​, an ideal image file name can be, honda-car.jpg, Hyundai-car.jpg, and so one.  7. Ensure That Captions And Alternative Text Are Placed  Once you upload the image to your web page, ensure that the additional information like  captions and the alt text is in place. Like the file name, this information gives a boost to  SEO. Alternative text also called Alt tags, though not visible to the user, it gives an idea for  a search engine that explains the image. Hence the alternative text should be filled once  the images are added to each web page. The alternative text should describe the image  with a targeted keyword. 

7. Ensure-That-Captions-And-Alternative-Text-Are-Placed-1  (Image Source: 3Play media)  8. Image And Its Applicable Text Should Be Placed Next To  Each Other  Select images that support the text. When an image is surrounded by its related data, it  ranks better in SEO. For example, when your website is about travel, placing images of  cars would not fetch a better rank in SEO. You need to place an image of different places,  hotels, etc. and make the website more relevant and interesting for users to read. 

8. Image-And-Its-Applicable-Text-Should-Be-Placed-Next-To-Each-Other Image-And-Its-Applicable-Text-Should-Be-Placed-Next-To-Each-Other  Image Source: Epic Media Inc  9. Check Image License  If you are taking images from the internet or from other sources you need to check its  copyright as well. If it is not to be shared, then you cannot use it on your website as it  might act as per the law. Hence, you need to take images that can be shared or to be on  the safe side, it is always better to make use of a professional photographer to take images  of your products. This way, the image would be yours. So, there could not be any chance of  copying in it. 

9. Check-Image-License  (Image Source: Advertisement)  10. Image Represents Branding  Create images that represent your brand. Keep your brand in mind when you frame each  image of your website. An image can be branded using the following ways:  ● Find out the main business goals  ● Define your brand personality  ● Progress main messaging  ● Recognize the main audience 

10. Image-Represents-Branding  (Image Source: Eco & Vegan Graphic Design)  1​1. Try For Original Images  Images should be unique. Customers will be aware of each image that they see on many  websites. They will be aware of stock photos when they happen to see it on your website.  Stock photos can be used on a website, but it would not provide the actual impact that  should convey the users. Having a stock photo would be effective and would cost a bit  more. But to have a holistic feel while choosing images for web design, it is ideal that you  get a professional photographer who would help to get images that would best fit your  business and its products or services.  12. Induce An Emotional Touch  For any website design images, emotions always play a vital part in conversions. Images  for web design​​that induct a response would guide viewers to make a purchase decision. 

11. You can think of an image that looks clearly pleased by using your product or services.  This would provide a positive feel for the customers to purchase.  Conclusion  The internet world is being supported by many varied media with the sole purpose to  increase the website’s user experience. Placing an image in website design is considered  common and widespread media as well. Images are preferred by users as it is convenient  and easy to interpret and recall. When images are used with a purpose and effective way,  it can attract your users and guide them properly. It is also used to activate the emotions  of users and help to gain trust. As the day goes that ‘Am image speaks a thousand words’,  so include the right image at the right place and gain more users to your website and  increase the user experience  Original Source: Technians