Research Findings of Australia's Most Comprehensive Butt Litter Campaign A joint KESAB environmental solutions , Philip Morris Ltd and Imperial Tobacco Australia initiative. Campaign Goals. To develop and implement a butt litter campaign embracing multiple communication elements.
Research Findings of Australia's Most Comprehensive Butt Litter CampaignA joint KESAB environmental solutions, Philip Morris Ltdand Imperial Tobacco Australia initiative.
- building & construction site litter & waste - convenience food packaging
- cigarette butts
Brisbane Roma Station Steps Gold Coast Mobile Outdoor
- alongside existing litter bins
- at entrances to large buildings/complexes
- at bus stops and shelters
Adelaide Aug. 2002
St Kilda Feb. 2003
Southbank Bin Project ’01 – ’03
Snowfields (Kosciusko & Falls Creek) ‘03
Brisbane & Gold Coast Campaign Awareness March ’04
Brisbane & Gold Coast Litter Monitoring April 2004
SummerNats Feb ’04
Canberra Campaign Feb ’03
The Butt It campaign attracted an estimated $2 million
dollars in 3rd party contributions.