B2C E-commerce Web Site Quality: an Empirical Examination (Cao, et al). Article overview presented by: Karen Bray Emilie Martin Trung (John) Nguyen Kenneth C. Brawley. Agenda. Introduction. 2. Literature Review. 3. Conceptual Framework. 4. Methodology and Results.
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Article overview presented by:
Trung (John) Nguyen
Kenneth C. Brawley
3. Conceptual Framework
4. Methodologyand Results
5. Implications and Limitations
“What constitutes web site quality or what makes a website effective?”
Factors for web site quality and factors that affect customers’ perceptions are unclear.
Goal of this research:
“Identify those variables that capture e-commerce web site quality and to develop measures & empirically evaluate them.”
Author’s believe that system quality can be addressed via system quality, information quality, service quality and attractiveness:
4. Check for conformance
Thank You! (Cao, et al)