ChemLog – Chemical Logistics Cooperation in Central and Eastern EuropeWorkpackage 3: Guideline for SWOT-AnalysisExpert interviewsProject Partner: Logistikum, AT
SWOT Analysis • Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience • Develop a description of chemical logistics to have a common understanding of current situation • Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies • Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers • Presentation of Results during Usti Conference - SWOT Report finished 04/09
Expert Interviews / Workshops – Regional Stakeholder Meetings • Regional Stakeholder Meeting - grouping of 10 experts per round table in Workshop Discussion • Logistikum will support preparation and implementation of RSM • Preparation • Calculate about 4 weeks for invitation for the workshops • Invitation: Select the target group for the workshop and provide information about the project, the SWOT Analysis and about the workshop itself • Development of time schedule / agenda for the workshop • Fix discussion time per question • Proceeding • Short project description • Overview about SWOT Analysis • Presentation of the questions – follow the guideline (Excel-Sheet) • Brainstorming, Priorization and Description of Strenghts, Weaknesses, Opportunities and Threats
SWOT Analysis Internal, supporting or hindering factors for value creation = influenceable Strengths Opportunities Positive Factors Weaknesses Threats Negative Factors External, supporting or hindering factors for value creation= NOT influenceable
SWOT Analysis – exemplary contents • political • economical • social • technological External trends • Market volume and growth potential • Purchase bevahiour • Demanded product criteria • Suppliers / customers • Substitute products • Potential reenter • Expected margins within the sector Market and sector trends (external) opportunities and threats • Capacities • Strategies • Tendencies • Capabilities Direct competition Critical success factors • R&D competence • Production competence • Competences in marketing and service • Financial power • Managerial competence Company‘s competences and ressources (internal) strenghts and weaknesses Analysis of current strategy • Description of strategy • Target achievement rates
Time Plan for Implementation of SWOT Analysis • Feedback on approach and proposal for structure 15.12. • Send out final concept and structure for implementation of SWOT 05.01. • First analysis of SWOT by project partners (using existing materials, literature research, individual interviews with experts) preparation of Regional Stakeholder Meetings Jan • Presentation of preliminary results WG Meeting Austria 03.02. • Regional Stakeholder Meetings as Expert Workshops Feb/March • Summary of results of Workshops from project partners 31.03. • Presentation of summary of results during Conference in Usti 16.04. • Finalisation of SWOT Analysis 30.04.
Kontakt: Lead Partner Catrin Gutowsky Ministerium für Wirtschaft und Arbeit des Landes Sachsen-Anhalt Hasselbachstraße 4 39104 Magdeburg Tel 0345 567 4452 email: email@example.com Project PartnerHannelore Hofmann-Prokopczyk Logistikum – Competence Centre for Logistics and Enterprise Networks Wehrgrabengasse 1-3 A-4400 Steyr Tel 0043 7252 884 3255 email: firstname.lastname@example.org