1 / 18

PSA for Haiti

PSA for Haiti. A public service announcement ( PSA ) …is an advertisement broadcast on radio or television, for the public interest . --- intended to modify public attitudes by raising awareness about specific issues .

lupita
Download Presentation

PSA for Haiti

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PSA for Haiti • A public service announcement (PSA) …is an advertisement broadcast on radio or television, for the public interest. • --- intended to modify public attitudes by raising awareness about specific issues. • …part of a public awareness campaign to inform or educate the public about an issue… • Contrary to popular belief, political campaign advertisements are not PSAs. http://en.wikipedia.org/wiki/Public_service_announcement

  2. PSA for Haiti • PSA campaigns are widespread around the world. • … produced & distributed on a cooperative basis by governmental agencies or nonprofit organizations • act […] with private advertising & mass media companies • … nonprofit provides the programming • … participating ad agency & media companies provide creative services, media planning,& dissemination services on a pro bono basis. http://en.wikipedia.org/wiki/Public_service_announcement

  3. PSA for Haiti • Gov’t lift $50 million dollar cap as donations up to $67 million (1/24) • Raised $16 million Canada for Haiti fundraiser (1/22) • Canada: global leader in aid to Haiti, per capital (1/25) TorontoStar.com

  4. PSA for Haiti • Before quake, Canada largest donator in Americas to Haiti- $555 million from 2006-11 TorontoStar.com

  5. PSA for Haiti • Donations divided equally: Canadian Red Cross Society, Care Canada, Free the Children, Oxfam Canada, Oxfam Quebec, Plan Canada, Save the Children Canada, UNICEF Canada, World Vision Canada TorontoStar.com

  6. PSA for Haiti • Canada for Haiti http://www.canadaforhaiti.com 1-877-57-haiti • See CTV, CBC, Global

  7. PSA for Haiti “Always artistic and passionate, graphic designers worldwide have created some moving designs in support of the Haitian people. …While we are not connected to any particular organization, we encourage you to do what you can to help this cause.” http://designora.com/graphics/haiti-graphic-design/

  8. ThodorisManolopoulos of Bluetit Design Studio

  9. Chip Allison of Upstairs Basement

  10. Chip Allison of Upstairs Basement

  11. Kyle Ellis Photography

  12. Nicholas Cornwall

  13. Download iTunes as donations: Jay-Z, Coldplay, Shakira, Justin Timberlake, The Edge, Rihanna, Alicia Keys, Stevie Wonder, Bruce Springsteen, Bono, etc. • http://itunes.apple.com/ca/album/hope-for-haiti-now

  14. Video PSA Examples • The National Archives & Central Office of Information (COI) celebrating their 60th Anniversary • Built website to view public information films: 1945- 2006 • See memorable and influential COI public information films • http://www.nationalarchives.gov.uk/films/aboutfilms.htm

  15. Video PSA Examples • The National Archives & Central Office of Information (COI) PSA on Smoking http://www.nationalarchives.gov.uk/films/1979to2006/filmpage_smoker.htm

  16. Video PSA Examples • The Ad Council has hundreds of public service advertising campaigns. • Formed in 1942 as The War Advertising Council, the organization changed its name to The Advertising Council in 1945&continued its work during peacetime. • See selectedPSAs- more than memorable -- they have made a measurable difference in our societyhttp://www.aef.com/exhibits/social_responsibility/ad_council/2148

  17. Video PSA Examples • The Ad Council has hundreds of public service advertising campaigns. • Formed in 1942 as The War Advertising Council, the organization changed its name to The Advertising Council in 1945&continued its work during peacetime. • See selectedPSAs- more than memorable -- they have made a measurable difference in our societyhttp://www.aef.com/exhibits/social_responsibility/ad_council/2148

  18. Video PSA Examples • The Ad Council on Haiti Earthquake http://www.youtube.com/profile?user=adcouncil

More Related