1. CD Korea Jenny Khy Barbie Luangphixay

2. Company based in Seoul, Korea • Korean entertainment products • Japan: Second stage for Korean artists • Hallyu – Korean Wave • Shibuya: Highly populated district of Tokyo • Efforts to improve relations

3. Japan’s Economic System • Free market – efficient and competitive • Imports from Korea – 4.1% (2010) • Unemployment rate – 5% (2010) • 10,000 Korean Won = 675.86 Japanese Yen

4. Political Structure and Stability • Constitutional monarchy with parliament • Protects industry and trade by World Trade Organization standards • 47 administrative sections

5. Foreign Policy • Efforts to strengthen bonds with Korea • Consumption tax – 5% • World Trade Organization • Economic Partnership Agreement with Korea

6. Population of 120 million (July 2011)

7. 28% of the population reside in Tokyo • Shibuya – one of the 23 districts in Tokyo • Popular with youth for fashion and cultural aspects • Bright lights, multiple advertisements famous attractions

8. Culture • Derived from China – cultures are similar • High context • Punctuality • Golden Week • Attracts foreigners and travelers

9. Target Market • Primary: ages 13 to 25 • Technology and trends • Secondary: women ages 30 to 50 • Housewives • 67.9% of population between ages 15 to 55

10. Competitors • Tower Records (Tokyo) – specializes in physical music sales • Recochoku (Online) – 65% digital music sales

11. Proposed Organization • Limited Liability Corporation • Commercial property with back room • Staff team from Korea – fluent in Japanese • One owner as overseer

15. Promotional Plans Brochures, Fliers, Posters, Website, In-store displays

16. Transportation • Air Freight • More secure, lower insurance rates, few risks • Pantos Logistics • Import License • Bill of Lading • Certificate of Compliance

17. “Sharing Korean pop culture with the world, one friendship at a time”