Online Credibility & Reputation Management. Presented by Karen Porter Department of Marketing School of Business Administration The University of Montana. Why Reviews are Important. Traffic to top 10 review sites grew 158% during 2012 (compete.com)
Presented by Karen Porter
Department of Marketing
School of Business Administration
The University of Montana
You can’t control what people say about your company. But you CAN exercise some control over the larger conversational context that they say it in.
ProactiveORM is all about making sure you’re adding enough to the conversation to ensure that the ratio of positive to negative is in your favor.
ORM is …
The process of proactively using tools, processes, and systems to be aware of and influence how you are perceived online and the conversation that is occurring online about you and your business.
Source: Society for Communications Research
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