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  1. Maximizing Online Visibility Brad Smith July 2013

  2. Overview • Quick Bio • SEO Strategy Basics • Increasing Business Visibility Online (Local SEO) • Maximizing Online Sales (E-Commerce SEO) • Free SEO Tools & References • Show Offer

  3. Quick Bio • Director of Product Management @ ARI • BA in New Media Development • MBA with Marketing & E-business emphasis • Life-long power sports enthusiast • Part-Time Aaron Rodgers look-a-like • Connect with me via http://www.bardsmith.com

  4. SEO Strategy Basics Key Terms

  5. SEO Strategy Basics Current Search Market Shares Source: karmasnack.com

  6. SEO Strategy Basics Ensure your site is crawlable FLASH ALL GRAPHICS RICH HTML Align online marketing strategy with business strategy Brick & Mortar Local SEO Pure E-Tailer Product SEO Bricks & Clicks Local & Product SEO

  7. Local Search

  8. Local SEO Local Search Intro • Critical focus for Brick & Mortar businesses • Tight geographic relevance • Increasing representation in SERPs • Increasingly including social/reputation elements • Core to capitalizing on Mobile search trends

  9. Local SEO Optimizing Online Representation for Local Search • Claim Google Places/Google+, Bing Places pages • Enrich Google+ Business Page • Business Images, Videos • Hours • Location • Contact Information Only 37% of businesses have claimed local search listings - MDG Advertising • Events • Videos • Business Categories

  10. Local SEO Key Places to Establish Business Profiles

  11. E-Commerce SEO

  12. E-Commerce SEO E-Commerce Search Engine Optimization Process

  13. E-Commerce SEO Self-Assessment How Sample Searches What to research • Current rankings and presentation • Keyword traffic trends • Inbound Links

  14. SEO Strategy Basics Sample Research

  15. E-Commerce SEO Keyword Research How Competitive Keyword Review Google Trends Google AdWords Keyword Planner What to research • Current Keyword Traffic / CTR • Keyword Search Volumes & Trends • Keywords Targeted by Competitors

  16. SEO Strategy Basics Sample Keyword Research

  17. E-Commerce SEO SEO Execution How Core SEO Elements Advanced SEO Elements

  18. E-Commerce SEO Core SEO Elements Page Title Page Description

  19. E-Commerce SEO Best Practice Keyword & Content Flow

  20. E-Commerce SEO SEO Execution Guidelines

  21. E-Commerce SEO Advanced SEO Elements How Rich Snippets / Microdata Google Shopping Product Feeds Page Load Speed Rich Snippet (Reviews) Shopping Product Feeds

  22. SEO Tools SEO Tools

  23. SEO References Additional SEO Reading & References • Search Engine Land SEO Guide http://searchengineland.com/guide/seo • Web Developer SEO Cheat Sheet http://s3.amazonaws.com/static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf • SEOMoz Blog http://moz.com/blog

  24. Thank You Exclusive ARI & Tucker Rocky Show Offer Stop by the ARI Booth in the foyer during the show to receive free access!