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Network of Executive Women Spring Board of Directors Meeting. March 16, 2010 12-5 PM W Dallas Victory Hotel. Agenda. 12:00 Working Lunch 12:30pm President’s Welcome, Introductions – Alison K. Paul 1pm Quorum, Antitrust, Previous Minutes, By law changes – Kim Feil

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network of executive women spring board of directors meeting

Network of Executive WomenSpring Board of Directors Meeting

March 16, 2010

12-5 PM

W Dallas Victory Hotel

  • 12:00 Working Lunch
  • 12:30pm President’s Welcome, Introductions – Alison K. Paul
  • 1pm Quorum, Antitrust, Previous Minutes, By law changes – Kim Feil
  • 1:15pm Treasurer’s Report, Financials and Projections – Betsy Hosick
  • 1:30pm Nominating / Succession Planning Update, Board composition, – Alison
  • 1:45pm Global Expansion Update – Alison
  • 2pm Value proposition Update – Michelle Gloeckler
  • 2:15pm Break
  • 2:30pm Membership – Kathy Casey
  • 2:45pm Regional Committee – Maria Edelson
  • 3pm Trade/Industry Relations – Mike Gorshe
  • 3:15pm Sponsorship plan for 2011 – Regenia Stein
  • 4:15pm 10th anniversary plan – starting early
  • 4:45pm Next Steps
  • 5pm Adjourn
welcome president s introduction
Welcome/President’s Introduction
  • Welcome
  • Thank you to all for your time and support of NEW!
  • Introductions
  • Your name, company, role at your company and on the NEW board
secretary s report

Secretary’s Report



Annual Conflict of interest policy document

Approval of Previous Minutes (October 2009 and February 2010)

Proposed By law Changes

treasurer s criteria
Treasurer’s Criteria
  • Technical Skills:
    • Strong business leaderConsensus builderTime managementFinance experience and knowledge; firm understanding of balance sheets and budgetsKnowledge of non-profit tax law and codesAbility to prepare budget across organization
  • External Work Experience
    • Retail and/or consumer packaged goods experienceExperience in being held accountable for P&LFinance and Accounting background
treasurer s report

Treasurer’s Report

Net Assets: $316,874 ahead of Last Year

Accounts Receivable : $426,496 ($38,552 below LY)

Open event registrations now included in AR

>90 days: $ 72,000 (47% lower than last board meeting)

Committed Sponsorships: Over $1,000,000 YTD

Individual Memberships $56,817 ($20,434 over entire LY)

Operating Expense: $ 344,934 over Last Year (Dec)

Change in handling Sweep Accounts:

1% higher interest yield

new succession planning pillar progress
NEW Succession Planning Pillar Progress
  • Started effort at 2008 board meeting
  • Part of our Sustainability pillar—building leadership for the future
  • Presented to Board April and updated/ refined October 2009
  • Today we are reviewing Board Composition
    • Noting Opportunities
    • Asking for nominations
    • Kicking off Nominating Committee process
  • Board Ask:
    • Your input for openings and plan to fill your own seat
    • Consider time commitment and qualifications

Succession Management Process





Record Keeping, Meeting Planning, Timeline Tracking, Communications, General Support

global update
Global Update
  • Due diligence in 2009 indicated Board support for global expansion
  • Toronto is instructional on a number of levels – open by 2011
  • Effort for next country will require investment—
    • Resources – to secure support
    • Due Diligence – where and what
    • Partnership to start up
    • 25% of a staffer’s time
  • Board ask—support continued investment?
  • Request for Proposal Process
  • Sponsor Partners in country

2012 Strategic Objectives

  • Five key focus areas of our 2012 strategic objectives
    • Sponsorship enrollment
    • Regional involvement and activity
    • Sponsor and member perception of Network of Executive Women value
    • Mission statement centric
    • Cash flow

Commitment to Implementation

2010 Marketing &

Selling Objectives

2012 Strategic Objectives

2010 Strategic


  • Executive committee member assigned to each strategy/objective; complimented with a staff member – status: in progress
  • Quarterly meeting cadence to provide status on each strategy/objective – status: in progress
  • Board will receive updates and be asked to engage at least once a year to monitor progress and provide continuity throughout leadership changes – status: in progress
regional committee update

Regional Committee Update:

2009 record year of growth

Total 15 Regions (2 new regions: Carolinas and So. Co) and 28 events (+2 events vs. year ago)

Event Registrations totaled 6300 people (+24% vs. year ago)

All Regions are profitable with at total of $379m in treasuries

2010 projection

Open 1 new region (Atlanta, Toronto or Seattle)

Goal to maintain regional attendees at 6300 and 27 events

Consistent communication & compliance to drive Brand “NEW”

Increased Regional Officers Call to 6x/ year plus webinar training

Updated Regional guidelines to clarify process and drive compliance



Total Groups 13 15 16

Total Attendees 5100+ 6300 6300

Total Formal Events 22 28 27

regional registration trends by event 08 vs 09
Regional Registration Trends by Event 08 vs. 09

5 older regions softer –Timing & Program Issues

what we need from the board
What we need from the Board
  • Support Regional Events: 13 in first half*; 2nd half dates pending
  • Jan 27: New York Metro Networking Reception Jersey City, NJ
  • Mar 11: Chicago Networking Reception, Matthew Kelly “The Dream Keeper”
  • Mar. 25 Western Michigan University
  • April 21: Carolina’s Networking Luncheon with Leadership Panel
  • April 21: Dallas Networking Luncheon with Leadership Panel
  • April 23: Tampa Networking Lunch, Matthew Kelly “The Dream Keeper”
  • April 28: Cincinnati Receptions, Details pending
  • April tbd Northwest Arkansas – Details pending
  • May 5: Mid-Atlantic Networking Luncheon
  • May tbd: Twin Cities – Details pending

May 7 New England Networking Luncheon with Leadership Panel

  • May 13: Southern California Event – Details pending
  • May 14: Northern California Event – Details pending
  • June tbd: Metro NY – Details pending
  • Oct. 7 Greater Philadelphia Networking LuncheonOct. 21 Dallas Networking Luncheon
  • Nov 4 Cincinnati Regional Event
  • Enable us to add more value to regional sponsorship package:
  • $1000 includes one corporate membership
corporate membership update since july 1569 people activated their memberships
Corporate Membership UpdateSince July, 1569 people activated their memberships!

*2527 members: 62% corporate 25% individual (627) and 15% (311) special status

corporate activation is 53 complete
Corporate Activation is 53% Complete*

*1569 out of 3104 potential sub account seats are activated.

education committee 2010 goals
Education Committee: 2010 Goals
  • Talent/Diversity “Go to” resource solving for women and resolving for all – aligned with value proposition.
  • Strategic Pillars:
    • Execute a needs assessment for emerging and executive leaders
    • Identify highest value relevant for members and key events NALS/ELF/Multicultural/Regional etc
    • Develop new relevant content to reach our defined member segments more routinely.
  • Education Committee
    • Key component to executing against strategic pillars is the new alignment
    • Critical leadership / critical accountability
    • 2010 selection of committee members
    • 2011 execution of new plan
education committee 2010 programming
Education Committee 2010 Programming
  • 2010 – Programming / Themes
    • Multicultural Workforce - Real Change: Embedding Diversity and Inclusion into Your Business DNA
      • W Dallas - Victory 
      • Tuesday, March 16 - Thursday, March 18, 2010  
      • Cole Brown VP and Chief Diversity Officer, Walmart Stores, Andrés Tapia Chief Diversity Officer, Hewitt Associates, Andre Hughes Global Managing Director, Accenture’s Cisco Business Group, Rosalyn Taylor O'Neale VP and Chief Diversity and Inclusion Officer, Campbell Soup Co.
    • Executive Leadership Forum – Collaboration and Innovation in Business and in Life
      • Westin Stonebriar  Resort
      • Tuesday, July 13 – Thursday, July 15, 2010 
      • Programming – Key Top Executives
        • Jumping the Curve: Becoming a Collaborative and Innovative Organization
        • Personal Sustainability: Innovating for Life Stages
        • Industry Innovation: Getting More Women at the Top
        • Innovation for the New Decade: Understanding Multicultural
education committee 2010 programming1
Education Committee 2010 Programming
  • 2010 – Programming / Themes
    • Annual Summit – The New Normal – Ready for economy, Ready for anything
      • Secured Keynotes:
        • Edie Weiner – “Future Think, How to Think Clearly in a Time of Change”
        • Lt Consuelo Castillo-Kickbush – Living a Legacy; her story
      • 3 Powerful Breakouts – General Themes
        • Demographic Changes – three different generations
        • Technology – how it’s affected our workplace
        • Relevancy – your product, market, and yourself
      • The Westin Charlotte
      • Monday, September 27 - Tuesday, September 28, 2010
      • Kicking Off 2011 and our 10 year Anniversary
    • National Event Sub-Committee Leads
      • Erby Foster – Multicultural Workforce
      • Julie Bitter – Executive Leadership Forum
      • Debbie Wildrick – National Summit
        • Replaced by Tracie Kambies in 2011
trade and industry relations

Trade and Industry Relations

Progress to date

FMI: Personal commitment from Leslie Sarasin and specific mention in FMI strategic plan (NEW mentioned from the podium at FMI Midwinter as collaborative partner)

Opportunity for research project /collaboration with HR committee

Outstanding Champion reception May 11th in Las Vegas

GMA:planning “asks” meeting with Pam Bailey

NACS: co-hosted reception at NACS Show for 3rd year - 50+ attendees including new sponsor / member companies – attend Leadership Forum

SIFE: remains supportive and engaged

NACDS: met with NACDS leadership to raise NEW awareness – possible content sharing on websites

RILA: Sandy Kennedy committed to appearing on a NEW program

Consumer Goods Forum: Gorshe/Grant/Toth to pull together strategy and “asks”

sponsorship committee update

Sponsorship committee update

2009 results

Raised $1,269,000 in sponsor revenue and exceeded budget by 15%

Expanded sponsor base from 52 to 56

Added six new sponsorsFood Lion at Title, Kimberly Clark and Newell Rubbermaid at Gold; and Coty, Jamba Juice and SC Johnson at Silver

Sponsors changes Clorox increased to Title; 7- Eleven decreased to Gold, KPMG did not renew, Silver sponsors Morton Salt &Hy Vee did not renew

2010 trends

$1,047,957 invoiced year to date (2/23/10), with 82% of $1,275,000 budget already invoiced

8 new sponsors add $87,500 in 2010!Novartis at Platinum, McCormick and Schwan Foods at Gold and 5 Silver - dunnhumbyUSA, Dean Foods, Petsmart, SMG and Valassis

Developed new sponsorship program to launch with the Network’s tenth anniversary plan


Background on national sponsor program:

  • No changes in rates for the Network’s first decade
  • Current Sponsor levels are modest: $7,500 - $50,000
    • WFF sponsorships go to $100,000
    • SIFE sponsorships go to $500,000
  • NEW Sponsor Survey conducted Fall 2009
    • 64% say NEW sponsorship is worth what they pay
    • Additional 20% say it’s worth more than they pay
  • NEW Sponsor program adds value, simplicity & more virtual opportunities
    • More programs, industry exposure, tools and resources
    • One check all-inclusive for top tier sponsors

National sponsorship benefits:

3 key focus areas create sustainable industry change


NEW National sponsorship program maintains base benefits:

Base Benefits at all levels:

Engagement: Activation support and scorecard reviews with increased frequency based on level of sponsorship. More memberships at each level and special invitations to members -only conferences like ELF and MC

Exposure: Logo on website & all conference materials, sponsor spotlight, website articles and photos.

Tools & Resources: Corporate member profile and access to knowledge bank, research papers, regional web pages, members only directory, and unlimited job postings with CPGjobs.


National sponsorship values by level:

Base Benefits at all levels


No Major Impact of NEW Sponsors Program in 2010

10 Sponsors - potential loss of 3 Silvers offset by increases in remaining 7 Sponsors.


Annual Impact of NEW Sponsors Program

A “snapshot” regardless of renewal timing

  • Note: all scenarios remove 7 in-kind sponsors, assumes loss of 1 platinum, 1 gold and 5 silver to get to new total sponsor number of 51. (currently 65 sponsors – 7 in-kind =58-7 loss = 51)
  • All scenarios back conference credits. ($20,000 for Visionary and $10,000 for Advocate)
  • All scenarios show positive impact and set us up for more growth in 2011 and beyond.
execution and communication plan
Execution and communication plan
  • Share program with Executive Committee 3/1
  • Share program with Board of Directors 3/16
  • Create marketing plan and selling materials by May 2010- New sales kit- New presentation- Fall video/online sales kit - New online engagement tools- 10th anniversary commemoration
  • Launch mid-year with July renewals - impacts only 10 sponsors
  • Integrate with regional sponsor opportunities
board support what we need from you
Board support: What we need from you
  • Engage with a member company Ambassador/Champion you do not know. 
  • Start talking about our NEW approach to our sponsorship – more resources and tools via virtual opportunities - We've listened to YOUR needs! Travel restrictions, cost control.
  • Offer to visit or provide 15 minutes of time on diversity panel or call/webinar for Title and Platinum member companies to enhance activation and engagement.
  • Reach out to someone at a non-member company and invite them to a regional/national event.  Encourage them to grow and use their network!

We expanded to 56 Sponsors in 2009

Gained 6, lost 3, traded Clorox up to Title, while 7-Eleven shifted down to gold

2010 board meeting schedule
2010 Board Meeting Schedule

Monday, September 27th – Charlotte, NC


evening - Annual Summit reception and dinner

Tuesday, September 28th

NEW Annual Summit