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Board of Directors Meeting . November 14, 2012 Welcome!. Lovey Hammel Employment Enterprises, Inc. Children’s Science Center Nene Spivy & Gary Crum. Explore. . Create. . Inspire. Creating a Science and Technology-Focused Children’s Museum in Northern Virginia.

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Board of Directors Meeting


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    1. Board of DirectorsMeeting November 14, 2012 Welcome!

    2. LoveyHammelEmployment Enterprises, Inc.

    3. Children’s Science CenterNene Spivy&Gary Crum

    4. Explore. Create. Inspire. Creating a Science and Technology-Focused Children’s Museum in Northern Virginia

    5. Introducing The Children’s Science Center We are an interactive, hands-on museum being planned for Northern Virginia currently offering our Museum Without Walls programs to thousands of area children. We inspire a love of learning in thousands of children by… • Providing unique learning experiences • Promoting STEM literacy • Creating an essential community resource

    6. Our Vision and Values To create a world class children's science museum that inspires generations of innovators. We will fulfill this vision by… • Providing a hands-on, interactive space for children aged 2-12 and youth leadership opportunities. • Incorporating child-centric design that allows a child to lead his/her own discovery experience – the museum will be “Built for kids, by kids,” from inception throughout the museum's existence. • Leveraging our community’s hi-tech expertise in order to address and reverse the trend of our nation’s youth having decreasing interest in this field. • Using a rich palette of exhibition practices drawn from experiences at children's museums around the country with the support of acknowledged experts in the children's museum field. • Reaching out to underserved populations, including economically disadvantaged, as well as encouraging girls to be curious about math and science. • Being accessible to children with special needs by planning with principles of universal and inclusive design so that we accommodate audiences with a variety of learning styles. • Creating LEED-certified museum facilities and exhibitions, making environmentally conscious choices and using those choices as education for museum-goers.

    7. Filling a Major Gap in Our Community Northern Virginia Has No Children’s Museum…. and is the largest metropolitan area in the U.S. and Virginia without one. Children in our area deserve regular access to the enriching experiences that a children’s museum can offer. Source: http://en.wikipedia.org/wiki/Table_of_United_States_Metropolitan_Statistical_Areas; Northern Virginia population includes only Virginia (not DC or MD).

    8. Facts Support Need for Early, Informal STEM Learning • Babies and young children are natural scientists, rationally testing hypotheses, analyzing statistics and doing experiments “Everyday playing is a kind of experimentation — it's a way of experimenting with the world, getting data the way that scientists do and then using that data to draw new conclusions,” National Science Foundation supported study, Dr. Alison Gopnik, UC Berkeley1 • Yet, nearly 80% of students have lost interest in STEM subjects by the 8th grade2 -- figures disproportionately worse for minority and female students. • Test scores, 4th grade NAEP: only 34% proficient in science; 40% proficient in math3 with significant gender, income, minority group performance gaps • Significantdeclines in students’ measurable creativity in past two decades, with scores of K-6 students having the greatest decline4 • Only 3% of human learning is in the classroom, most learning is informal • Informal learning experiences increase awareness, interest, improved attitudes in STEM 5 • Hands on, experiential, play-based learning is key • Yet, only 1 in 5 U.S. K-12 households engage in STEM outside of school6 Sources: 1.“Scientific Thinking in Young Children: Theoretical Advances, Empirical Research, and Policy Implications,” Dr. Alison Gopnik Science, 28 September 2012. 2. U.S. Department of Education and testimony to the House Science and Technology Committee Subcommittee on Thursday, February 4, 2010. 3. National Center for Education Statistics 4. “The Creativity Crisis”, Newsweek, July 10, 2010, Po Bronson and Ashley Merryman. 5.Learning Science in Informal Environments: People, Places, and Pursuits (2009) by Board on Science Education (BOSE)and Center for Education (CFE), National Research Council. 6. Change the Equation STEM after school survey, August 2012.

    9. Imagine a Place Where We Inspire Children Early in Life Children’s museums are very different from traditional museums. …. To Love Learning … To Be Our Future Innovators

    10. Museum Conceptual Plan My Body Genomics Anatomy & Functions Imaging Technology Nanotechnology Nutrition & Exercise Healthcare My Universe Satellites Rocketry Communication Space Exploration Robotics Astronomy My City Urban Planning Buildings & Structures Finance & Currency Theater Lab Animal Care Archeology Surprise Me Space for Temporary Uses Traveling Exhibits Regional Tech Showcase Special Events Birthday Parties Classes Camps Innovators Hall of Fame Great Innovators of the Past and Present STEM Career Showcase Meet the Scientist, Engineer, Inventor My Laboratory a.k.a. The Experimentorium Demos: Physics & Chemical Reactions Hands On Math Making & Creating Innovating with Art Digitize Me Computers Software Video Games Intel/Security Digital Animation Music My Earth Energy and Sustainability Va. Forests and Wildlife Chesapeake Watershed and Marine Life Geology of Piedmont and Blue Ridge Pre-historic Life Move Me Airways Canals and Towpaths Simple Machines Silver Line Metro Automobile Designed & Built For Kids By Kids The Children’s Science Center is committed to involving children in every step of the exhibit and experience design process.

    11. Conceptual Rendering of My Earth -- Living With Our Planet • Environment and Energy Learning Experiences: • Local Animals, Plants and Waterways • Tree Path and Canopy Climb • Aquarium and Water Cycle • Energy Conservation Gaming • Weather Labs and Solar Fountains • Global Impact Simulation • More Indoor/Outdoor Activities 11

    12. Meeting our Mission Today – Sharing the Vision for Our Future The Children’s Science Center served over 11,000 visitors with our Museum without Walls program year to date.

    13. The Children’s Science Center Benefits the Entire Community • Educational Benefits • Centralized resource for area students and teachers, reinforcing the Virginia SoLs • A place that inspires youth to fill region’s significant technology workforce needs • 51% of net new jobs in N. Virginia in next decade require STEM skills • Community Benefits • A community connector -- citizens and organizations can showcase and share talents • Accessible to all children, enabling to be part of future technology workforce • Economic Benefits • Industry experts project attendance in excess of 300,000 visitors annually • Average spending of $22.87 per person locally and $38.05 for out-of-town visitors • Translates to ~$6 Million annually at neighboring businesses • As a top family destination, the Children’s Science Center will make the Dulles Corridor an increasingly attractive base for DC area tourists Source: George Mason University, Center for Regional Analysis, Workforce Trends In and Occupational Forecasts For Northern Virginia, 2010-­2020, June 2011.

    14. Where are we? • Progress to Date: • Raised over $0.75 million in seed funds • JLNV, FAMILY Magazine, Curtis and Edith Munson Foundation,SAIC, Ford, Whole Foods, Dominion, Neustar, Capital One • Individual Giving via Founders Society Giving Circle and Annual Founder’s Event; 2nd annual event raised $230,000 • Received significant pro-bono, in-kind donations • Microsoft, Jacobs Engineering, other professional services firms • Engaged industry experts to complete detailed business and concept plans • Developed organization: • Board of Directors, Advisory Board, Education Advisory Council • Over 200 Volunteers in 2012 • Industry Associations and area Chamber memberships ASSOCIATION OF SCIENCE-TECHNOLOGY CENTERS

    15. Comprehensive Business Plan Highlights • Annual Visitors: 300,000+ 12% capture rate of 3.6M population; 0.1% of reg. tourism • Includes: 38,000 Free Visitors (Underserved) • 47,000 School Group Visitors • Museum Size: 43,000 sq. ft.(build with room to expand to 50,000) • 23,000 sq. ft. Exhibit Space -15 visitors per sq. ft. • 10,000 sq. ft. Active Visitor Space • 10,000 sq. ft. Administrative & Storage • Capital Expenses: Up to $25 Million+ ** • $8.5 M Exhibits, Design, Engineering, Project Mgmt, Analysis • $4.0 M Pre-Opening Expenses • $1.2 M Furniture, Fixtures, Equipment • ** Construction expenses vary for each site under evaluation • Operating Budget: $ 4.5 Million** • Admission Fee: $12.95 (comparable to other museums in region) • Revenue: 85% Earned: Memberships, Admissions, Events/Programs • Expenses: Staff: 31 FTE, Exhibit Maintentance, Repair, Depreciation

    16. Next Steps • 2012-2013 Objectives: • Secure donated land grant in Dulles Corridor by 2012 year end • Raise additional seed funds and early capital funds • Further building of organization, museum and experience plans • Expand Museum Without Walls (MWOW) programming • Timeframes/Milestones: (upon securing site) • Year 1: Capital Campaign Plan Set and Underway; MWOW Growth • Year 2: Campaign Goes Public; Temporary Exhibition; MWOW Growth • Year 3: Construction Underway; Interim Site Open • Year 4: Exhibition and Interior Fabrication; Permanent Site Open

    17. Thank You Advisory Board Julie Van Blarcom Carolyn Brandon Allison Druin, Ph.D. Virginia Edwards J.P. Foley S. GuluGambhir, D.Sci. Mark Ginsberg, Ph.D. Scott Hamberger Brenda M. Hyde Heidi Kallett Sharon Klotz, Ph.D. Robin Lineberger Patricia Nicoson Larry O'Reilly Delegate Ken Plum Joe Ritchey Todd Rowley Robin Thurman • Adalene “Nene” Spivy • President & Chair, Board of Directors • nene@theChildrensScienceCenter.org • The Children’s Science Center • 485 Spring Park Place, Suite 500 • Herndon, VA 22170 • (703) 648-3130 • www.theChildrensScienceCenter.org Board of Directors Alan Altschuler Lee Ann Brownlee Gary Crum Heather Koppe Flanagan Kelly Funk Susan Joyce Tanya La Force Paula MacDonald Jill Corso McNabb Malcolm Maclennan Adalene “Nene” Spivy Heather Tedesco, Ph.D. Lori Ann Terjesen, Ph.D. René Wilkinson Corey Williams

    18. Urban Crescent Transportation InitiativeSharon Bulova,ChairmanFairfax County Board of Supervisors

    19. Finance ReportTodd Rowley Capital One Bank NA

    20. August: $4K positive to budget September: $8K positive to budget YTD: $93 positive to budget Membership: +$19K ($27K ahead of last year) Sponsorship: +$36K ($80K ahead of last year) Events: +$1K Event Expenses: -$37K Sponsorships: $128K ahead of last year (10/31) Projections: $150K Net ($85K ahead of budget) September 2012 Finances

    21. Finance Dashboard - September

    22. No dues rate increase • Adjusting (Leveling) minimum dues • 1.4% increase in revenue • 81% retention vs. current 83% • 2% increase in new dues revenue • 5% increase in event and sponsorship revenue • 15% decline in management fee • 4.5% increase in expenses • 3% increase in event expenses • GWGCA back to Ritz Carlton • One new part-time employee • 3% salary increases • Bonuses must be earned: not budgeted • 401K Match: 25% up to first 5% • $81K Net Income ($31K after $50K contribution to reserves) 2013 Proposed Budget

    23. Strategic Growth Council ReportMitch WeintraubCordia Partners

    24. RECORD BREAKING MONTHS CONTINUE: 3best consecutive months for new member revenue since 2006 • 16 New Members in August($22,605) • 11 New Members in September ($27,240) • 14 New Members in October ($27,990) • New member revenue 18% ahead of 2011 • Total membership up 8% vs. October 2011 • 2012 Priority Target Member list CLOSED: Aerotek; GeoEye; WTAS • QinetiQ and Freddie Mac • Additional new member opportunities: GovConAwards Finalists; Business Alliance; and Fastest 50 Companies Chamber Membership

    25. 2012/2011 MEMBERSHIP COMPARISON STATISTICS

    26. Board Buddy Teams Kathy Albarado Cathy Lange Duane Baker Phil Panzarella Mike Carlin Anne Crossman Adrian Chapman Dave Lundsten Pam Covington Greg Wheeless Eileen Ellsworth Steve Gladis Scott Hommer Todd Rowley Todd House Suresh Shenoy Rich LaFleur Julie Simmons Board Members Mike Berlin Dave Diluigi Harry Klaff Carl McNair Mark Moore Bud Morrissette Mitch Weintraub Andy Wolff Dan Williams Special Thank You:

    27. Committee ReportsUpcoming Events

    28. GovCon: Louise Wager, TD Bank • Women’s BusinessJulie Simmons, HCSC • CSR Lynn Gilmore, Northrop Grumman • Economy: Dave DiLuigi, M&T Bank • Health Care Jen Siciliano, INOVA Committee Reports

    29. Advocacy ReportBruce GemmillJohn Marshall Bank

    30. President’s ReportJim Corcoran President & CEO

    31. 10TH Anniversary Greater Washington Government Contractor Awards™ • Entrepreneurs Council and Business Alliance Update • Real Estate Update – Task Force • South County CEO Event, December 4 • Past Chairs Luncheon with Ken Cuccinelli, December 7 • Communications Update • Media coverage • Personnel Updates President’s Report

    32. NEW!!! NOVA BizGuide

    33. Programs ReportJenny Coppedge Senior Programs Manager

    34. GovCon Awards • Holiday Reception: Wednesday, December 5 • Economic Outlook Event with David Rubenstein & Washington Business Journal: Friday, December 14 Programs Report

    35. Next Board MeetingWednesday, January 16, 2013

    36. Thank You!