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Attracting New members to your Club 吸收新會員

Attracting New members to your Club 吸收新會員. JAMES LIN, DTM LGM D-67 2007-2008 Club Officers’ Training 主講人: 林義雄 D-67 推廣副總會長. LGM’s duties. Club : 1. Increase club numbers 增加分會數目 2. Assist the weak clubs 拯救弱勢分會

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Attracting New members to your Club 吸收新會員

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  1. Attracting New members to your Club吸收新會員 JAMES LIN, DTM LGM D-67 2007-2008 Club Officers’ Training 主講人:林義雄 D-67 推廣副總會長

  2. LGM’s duties • Club: 1. Increase club numbers 增加分會數目 2. Assist the weak clubs 拯救弱勢分會 • Member: 1. Increase membership 增加會員數目 2. Keep the existed members 留住原有會員 • Officer: 1. Club dues-renewal report會費繳交報告 2. Club-officer list report 呈報新任幹部名單 3. Area’s Club visiting report 呈報分會訪視報告 • Marketing strategies and activities推廣策略與活動 1

  3. Questions問題 • Question 1 Do you benefit from the educational programs of Toastmasters ? 你是否從演講會的教育節目獲得好處? • Question 2: Are you involved in membership building activity? 你是否親自參與招募新會員活動?

  4. Yearly analysis of D-67Steve: 1-5-1-10/Club

  5. 2007-2008 District Governor’s Award總會長最佳執行獎1, 5, 10, 20 / Area • Build at lease one new club 創立最少1個新分會 • At least 5 ACs 最少5個高級溝通員 • At least 10 CCs 最少10個合格溝通員 • At least 20 New Members最少20個新會員

  6. Why Build Membership?招募會員的原因

  7. Four Steps for Building Club Membership招募會員的四步驟: • Find prospects 尋覓潛在的會員 • Make every meeting great 創作每次例會都很精彩 • Help them decide to join 鼓勵他們決定加入 • Start them off right 讓他們開始參加活動

  8. 1. Find prospects尋覓潛在的會員 Prospecting… 調查… 1). The process of finding people in need 尋找需要接受幫助者的步驟 2). 1/3 prospects become member 1/3的潛在會員會加入成會員

  9. Youare the key 你就是關鍵人物 1). Word-by-mouth 口說宣傳 2). 2 modules: Finding new member for your club & closing the sale 3). Speechcraft 演講技巧訓練節目

  10. 2. Make every meeting great !舉辦很精彩的例會1). 會議進行順利且準時開始與結束2). 幹部儘責,會員瞭解節目的責任 並事先準備以達成任務3). 演講皆依基本與進階手冊進行4). 會員都熱心及喜愛參加會議 5). 安排即席問答與其他活動6). 具有正面性與幫助性的講評

  11. UseThe Moments of Truthto analyzeyour club運用關鍵時刻原則去分析你的會

  12. The Moments of True關鍵時刻 • First impressions 第一印象 • New member orientation新會員環境介紹 • Fellowship, variety and communication 會員間關係多樣性與溝通 • Program planning and meeting organization 節目計畫與會議結構 • Membership strength 會員實力 • Recognizing accomplishment 對會員成就的肯定

  13. 3. Help them decide to join鼓勵他們決定加入Key:1. Help them to discover their needs by listening & questioning用傾聽及發問方法幫助他們發現他們的需求2. Solving their needs or problems by introducing Toastmasters介紹演講的節目可以解決他們的需求及困難

  14. CLOSE the Sale !該收盤了!Key: C.L.O.S.EC—Compare 比較L—Lose 損失O—Opinion 意見S—Story 故事E—Example 例子

  15. 4. Start Them Off Right讓他們開始參加活動 • Tell them about Toastmasters 介紹演講會的資訊 • Coach them to excellence 訓練成為優秀會員 • Induct them with flair 舉辦莊嚴的宣誓入會儀式 • Get them involved 讓他們參與活動

  16. Provide Incentives for Members提供會員獎勵以鼓勵招募會員 • Have a membership contest 招募競賽活動 • Set membership targets 設訂招募會員目標 • Organize a committee組織委員會 • Reach out to prospects 向外拓展尋覓可能性的會員 • Publicize your success 宣傳你的成就 • Reward performers 獎勵別人

  17. Members Building Contest • Individual member recognition Annual contest:5, 10, 15 • Club recognition: Smedley Award : Aug. 1 – Sept 30 Talk up Toastmasters: Feb. 1-March 31 Beat the Clock: May. 1- June 30

  18. Group discussion • Where you can find prospective members? 那裡可以找到潛在會員呢? • Who are your prospects? 誰是你的潛在會員呢?

  19. Commitment / Club Your Club Name: __________ Your Area Number: ________ Your Division: _____________ Signature: _______________ (By president or MVP)

  20. Thank You James Lin, DTM LGM 2007-2008 District 67 Toastmasters International

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