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How to Market Your Brand to Attract New Members

How to Market Your Brand to Attract New Members. Anita Paul Georgia Credit Union Affiliates. What We’ll Cover. Branding: A different view Pull/Attraction Marketing ……. What’s a Brand?. Brands are connectors that incite emotion. Why do Brands Matter?.

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How to Market Your Brand to Attract New Members

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  1. How to Market Your Brand to Attract New Members Anita Paul Georgia Credit Union Affiliates

  2. What We’ll Cover Branding: A different view Pull/Attraction Marketing ……..

  3. What’s a Brand? Brands are connectorsthat incite emotion.

  4. Why do Brands Matter? Brands help model the way consumers think about companies, products and services.

  5. Why do Brands Matter? Brands account for about 1/3 of the average public company’s valuation.* *Brands and Branding, a 2004 study by Interbrand and JP Morgan

  6. Elements of a Brand • Logo • Tagline, slogan • Color scheme • Name • Image • Song, jingle • Uniform • Signage • Sound • People All work together for brand connection and brand consumption

  7. A completely different approach to branding your credit union

  8. Primal Branding Code • Creation Story • Creed • Icons • Rituals • Pagans and Nonbelievers • Sacred Words • Leader

  9. If you build it, they will come!Really?

  10. Where does Branding fit into Marketing?

  11. Traditional Marketing Product … Distribution … Sales … Customer

  12. Traditional Marketing • Inundates with messaging • Obvious, salesy

  13. Traditional Marketing Tactics Traditional Marketing

  14. Attraction Marketing Customer … Peers … Educate … Product … Consumption … Recommendation … Advocates

  15. Attraction Marketing Tactics All of this … PLUS: PR, articles, community involvement, newsletters, etc.

  16. How do you Market your Brand? Marketing is EVERYTHING you do to get the word out

  17. Who? What? When? Where? Why? How?

  18. Attraction Marketing Works With … • Relevancy • Activity • Consistency • Frequency

  19. Secret Weapon

  20. It’s not only about the first-line people you reach, but about the dozens or hundreds of people they know and will eventually tell about you because you’re being relevant, active, consistent, frequent ... and educating them on how to solve a problem or address an issue. Marketing Your Brand Anita Paul Director of Communications Georgia Credit Union Affiliates anitap@gcua.org 770.476.9625

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