How to Market Your Brand to Attract New Members Anita Paul Georgia Credit Union Affiliates
What We’ll Cover Branding: A different view Pull/Attraction Marketing ……..
What’s a Brand? Brands are connectorsthat incite emotion.
Why do Brands Matter? Brands help model the way consumers think about companies, products and services.
Why do Brands Matter? Brands account for about 1/3 of the average public company’s valuation.* *Brands and Branding, a 2004 study by Interbrand and JP Morgan
Elements of a Brand • Logo • Tagline, slogan • Color scheme • Name • Image • Song, jingle • Uniform • Signage • Sound • People All work together for brand connection and brand consumption
Primal Branding Code • Creation Story • Creed • Icons • Rituals • Pagans and Nonbelievers • Sacred Words • Leader
Traditional Marketing Product … Distribution … Sales … Customer
Traditional Marketing • Inundates with messaging • Obvious, salesy
Traditional Marketing Tactics Traditional Marketing
Attraction Marketing Customer … Peers … Educate … Product … Consumption … Recommendation … Advocates
Attraction Marketing Tactics All of this … PLUS: PR, articles, community involvement, newsletters, etc.
How do you Market your Brand? Marketing is EVERYTHING you do to get the word out
Who? What? When? Where? Why? How?
Attraction Marketing Works With … • Relevancy • Activity • Consistency • Frequency
It’s not only about the first-line people you reach, but about the dozens or hundreds of people they know and will eventually tell about you because you’re being relevant, active, consistent, frequent ... and educating them on how to solve a problem or address an issue. Marketing Your Brand Anita Paul Director of Communications Georgia Credit Union Affiliates email@example.com 770.476.9625