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Supplier Upgrade. Going Global. What does it take to be a truly valued exhibit partner for International Business?. Panelists. Stephen Benedetti Peter Theodorides Voicu Sferdianu Irene Rodriguez Hazem Hamada Cam Stevens, Moderator. Stephen Benedetti.

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supplier upgrade

Supplier Upgrade

Going Global

What does it take to be a truly valued exhibit partner for International Business?

  • Stephen Benedetti
  • Peter Theodorides
  • Voicu Sferdianu
  • Irene Rodriguez
  • Hazem Hamada
  • Cam Stevens, Moderator
stephen benedetti
Stephen Benedetti
  • Began his trade show career in Arizona in the late ’90s as Show Service Coordinator at Dietrich & Ball
  • Moved to Heilmaier Messedesign in 2001
  • For the past 10 years has initiated and grown the international projects division
peter theodorides
Peter Theodorides
  • Chair of PR & Marketing Committee at IFES
  • Member of the Board for HAEEC (Hellenic Assoc of Exhibition and Event Contractors)
  • Studies in American International Schools and graduated from the American College of Greece with a degree in Marketing Management
  • Speaks English, Spanish and Greek
  • Born in Caracas, Venezuela and move to Greece 28 years ago
voicu sferdianu
Voicu Sferdianu
  • For the past 10 years I have built and developed  the main Romanian stand
  • Currently working mainly in Europe and less on the domestic Romanian market
  • Since 2011 I have been the Chair of the Membership Committee in IFES
irene albarr n
Irene Albarrán
  • Founded by Eduardo Albarrán in 1976
  • Began in the exhibition world as Branch Manager in Guadalajara
  • 1 yr later, became Manager of Expoquarzo’s digital print house in Mexico City
  • As a commercial manager, she specialized in the exhibit market, focusing on design, marketing and sales as well as R & D of graphi, portable displays and signage
  • Expoquarzo is an active member of OSPI, EDPA, MPI and AMPROFEC
hazem hamada
Hazem Hamada
  • 15 years experience in the International exhibiting marketplace
  • Started as an architect working in Austria
  • Moved to Egypt where he founded his company
  • Specializing in exhibition stand construction
  • Considered a market leader championing Egyptian pavilions world-wide
  • Opened branch office in Dubai in 2004 to serve Middle East marketplace
  • Active member of IFES
sankar karuppiah
Sankar Karuppiah
  • Fluent in English, Japanese, Bahasa Indonesia, Tamil
  • In charge of meetings and securing all overseas projects and managing/coordinating an onsite team
  • In charge of bringing Japanese projects overseas and managing/coordinating an onsite team
  • In charge of Interior works exports and materials acquisition of Chinese products and services
cam stevens
Cam Stevens
  • Almost 25 years in the Industry
  • Member of EDPA for 14 years
  • VP, Education for EDPA for 4 years, and Chair of Research Committee for 7 years
  • President of EDPA in 2012 and a member of OSPI
  • Specialize in bringing exhibitors from Overseas to North American exhibitions and bringing North American exhibitors overseas through a partner network
question 1
Question 1
  • What characteristics are most important to you when selecting a partner to assist you in another country?
question 2
Question 2
  • What are the major differences between costing and planning a show in the USA vs Europe or Asia?
question 3
Question 3
  • What is the best way to meet a prospective supplier to consider as a partner?
question 4
Question 4
  • Can you share an experience when servicing a customer abroad that surprised you from what you expected?
question 5
Question 5
  • How should American suppliers change their style/attitude somewhat when coming to your country/region?
question 6
Question 6
  • When is it best to rent locally vs shipping in a custom stand?
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Supplier Upgrade

Going Global – Q & A Period

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