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Explore the rise of industrialism, from Andrew Carnegie's journey to pioneer in American business, steel production, and charity to the transformation towards heavy industry post-Civil War. Discover innovations, technology booms, national markets, refrigerated railroad cars, and the birth of consumerism leading to the growth of big businesses and the managerial revolution. Learn about the merger movement, John D. Rockefeller's oil empire, and the spirit of the Gilded Age, including aspects of Social Darwinism and concern for the less fortunate.
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Andrew Carnegie -pioneer in American business, steel production, and charity -went from making $1.20 for a 72 hour week to a net worth of over $1 billion -was innovative, ambitious, and had incomparable organizational skills -was a giver-by his death, had donated over $350 million to worthy causes-libraries
Industrialism Triumphant • -The US was in a dramatic economic transformation in the years after the Civil War • -Industrialism-movement from agriculture to manufacturing as the main source of economic growth • -machines, factories, mines, and railroads took the place of the plow
The Rise of Heavy Industry • Pre-Civil War-manufacturing linked to farming • Post Civil War-focus towards heavy-industry consumer goods (railroad tracks, steam engines, and tractors) • -difference was the quantity of output was much higher with new technology • -steelmaking was central to the new heavy industry
-Iron ore-raw substance for making steel provided by Michigan, Minnesota • -Mills-where steel was produced-Illinois, Ohio, Pennsylvania-mainly along rivers • -needed water for steam engines • -Coal-fuel for mines-mined in PA, OH, WV, other states
The Technology Boom • Thomas A. Edison-genius inventor • -patented over 1,000 inventions in his Menlo Park laboratory • -gives us the incandescent light bulb and the technology for producing and distributing electrical power
Alexander Graham Bell • -patents the telephone 1876 • -by 1900, more than 1.3 million telephones in operation • Advances in cotton machinery, mechanical reapers, blast furnaces, telegraph offices, cameras, the typewriter, etc.
National Markets • -nationwide economic system made possible by the transportation network in US • -people from different parts of the country had opportunity to purchase and availability of goods like never before
Refrigerated Railroad Cars • -invented by Gustavus Swift • -revolutionized the nation’s meat business • -also allowed fresh fruit and vegetables to be shipped around the nation • -people’s diets were becoming more healthy with variety
Nationwide Businesses • companies used innovations in transportation and communication to run national businesses • -McCormick Harvesting Machine Company-sold mechanized farm equipment, while offering repair and credit services • -Singer Sewing Machine Company-started retail stores and used door to door sales • -Woolworth’s Five and Dime Stores-grocery chain stores ex. Giant Eagle
The Birth of Consumerism • development of department stores (Macy’s & others) • -fancy decorated stores with trained sales clerks to cater to customer • -shopping portrayed as enjoyment, highly advertised • -advertising expenses rose from $50 mil in 1870 to $542 mil in 1900 • -boosted economy
The Growth of Big Business • -brought about a change in business organization • -only large businesses receiving money from many investors could set up huge factories, install modern machinery, and employ hundreds of workers • -railroads allowed businesses to ship goods almost anywhere
The Managerial Revolution • -functions of business became too large to be handled by one person • -had to be separated into different departments
The Merger Movement • merger-combining of several competing firms under a single head • -market could become orderly and predictable • -used to combat the bankruptcy that was common in an uncontrolled market
John D. Rockefeller-oil tycoon • purchased as many competing oil refineries as possible to create Standard Oil • -owned 90% of the nation’s pipelines and refined 84% of nation’s oil • -was able to sell oil for much less than the competition • -horizontal integration-joining competing businesses in one area (Rockefeller) • -vertical integration-joining all areas of one business (Carnegie) • -both methods exercised unfair control over an industry
The Spirit of the Gilded Age • -big business led to a showy upper-class • -built mansions and threw lavish parties (the rock-stars of the time)
Social Darwinism • was a thinking gap between upper and middle class • -upper class had a hard time of justifying its philosophy of killing off the competition to the middle and lower classes who were raised on the ideology of a fair and open society • -used theory of Social Darwinism to
explain their actions (Survival of the Fittest) • -promoted by English philosopher Herbert Spencer who believed progress occurred through competition in which the weak fell and the strong forged ahead • -was highly promoted • -believed government should not interfere with big business
Concern for the Less Fortunate • -although ruthless in business, many of the big business tycoons believed in charity • -Carnegie was most famous, however, many others gave to worthy causes • -even though many gave to charity, there were still many problems that had to be solved associated with population growth and industrialization