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MONDAY, JANUARY 14. Mon. , Jan. 14, 2013 Project Introduction “ How can I brainstorm about important issues to use for a project ?”. TODAY: CBA #2 Corrections Introduction to Project What You Need: pen/pencil notebook your brain! REMINDERS: Copy your EQ in your agenda everyday!

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Mon. , Jan. 14, 2013 Project Introduction

“How can I brainstorm about important issues to use for a project ?”

  • TODAY:
  • CBA #2 Corrections
  • Introduction to Project
  • What You Need:
  • pen/pencil
  • notebook
  • your brain!
  • REMINDERS:
  • Copy your EQ in your agenda everyday!
  • Vocab quiz #12 on Thurs.
  • Panther Prep is every Wed.
  • Don’t forget to take Cornell Notes every night!
  • Do Now: List of Important Issues

Don’t forget to section this space off!

DO NOW:

There are a plethora of important issues that exist in our world…issues that range from wearing uniforms in public schools to establishing laws that limit gun control. Some of these issues are controversial and widely talked about. And there are others that, although of great importance to some, they are not, for whatever reason, known to a large audience.

Carefully reflect on some issues that either have significance to you or are important to society as a whole. Make a list of at least 5 topics/issues that you would be interested in learning more about and sharing with others.

slide3

Let’s take a look at:

REVIEWING CBA #2

slide4

A

  • C
  • B
  • D
  • D
  • A
  • A
  • C
  • C
  • D

11. A

12. D

13. D

14. C

15. C

16. B

17. B

18. D

19. D

20. C

21. A

22. C

23. C

24. C

25. D

26. D

27. A

28. B

29. D

30. B

welcome to your
WELCOME TO YOUR

Th nk, Inc.

CAMPAIGN

View this video for a preview: http://animoto.com/play/YRDQ0jgAqgEYQCO0URYfQw

slide6

Th nk, Inc.

Where? from the classroom, library, and home…

Who? You OR you and one partner

… all the way

to the premiere of your PSA on THE BIG SCREEN

What?

Use persuasive techniques to:

1.) develop a position on a topic,

2.) create a print advertisement and

3.) create a public service announcement

When? the next 4-5 weeks

Why? To understand how persuasive techniques are used in a variety of mediums

slide7

Let’s take a look at:

TODAY’S DO NOW RESPONSES

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Mon. , Jan. 14, 2013 Project Introduction

““How can I brainstorm about important issues to use for a project ?”

  • STUDENT RESPONSES TO IMPORTANT ISSUES OF TODAY:
  • Share your responses and listen to your peers’ responses to the DO NOW.
  • As we discuss some of the topics shared, add to your list any new and/or interesting topics that you would like to consider for your campaign.
  • Do Now: List of Important Issues – 3rd/4th
  • School ids with tracking
  • Global warming
  • Bullying
  • High school
  • Being fairly short – benefits of being “short”
  • Chewing gum in school
  • Lack of reading with young kids
  • Gay marriages – for or against?
  • Not going to college
  • Big Bang Theory
  • Animal abuse
  • Uniforms in public school – clothes express individuality
  • Seeing teachers more than family – reduce # of hours of school during the week; changing schedule
  • Drunk driving
  • Limits on gun use
  • Cancer
  • Endangered species – end pollution to save animals
  • Making winter break longer/summer shorter
  • Childhood obesity
  • Natural resources – use alternative energy
  • Drug abuse – abuse of prescription medicine
  • Preservatives in foods that lead to diseases
  • College football players in video games
  • Pay raise for teachers
  • Stop smoking
  • Alcohol allowed for some (who need it?)
  • Ending world hunger
  • Limit use of sleeping pills
  • Violence in video games
  • Rewards for matriculating through grade school

Don’t forget to section this space off!

slide9

Mon. , Jan. 14, 2013 Project Introduction

“How can I brainstorm about important issues to use for a project ?”

  • STUDENT RESPONSES TO IMPORTANT ISSUES OF TODAY:
  • Share your responses and listen to your peers’ responses to the DO NOW.
  • As we discuss some of the topics shared, add to your list any new and/or interesting topics that you would like to consider for your campaign.
  • Do Now: List of Important Issues – 1st/7th
  • NFL and opinions about Matt Schaub
  • Animal rescue/abuse
  • Flu vaccinations
  • Using steroids for professional gain/Lance Armstrong
  • Child abuse
  • Crises in colleges
  • Self defense in school
  • Civil wars/child warriors
  • Gun control
  • Poaching
  • Evolution
  • School safety
  • Drug dealing
  • Teen suicide
  • Child hunger
  • Human trafficking
  • Teen drug abuse
  • Bullying
  • Bounty suspensions
  • Obesity
  • Public violence
  • Twinkies
  • Security
  • Presidential failure
  • Eating disorders
  • Ending terrorism
  • Abortion is wrong
  • More rehabilitation programs for the homeless
  • Securing borders from illegal aliens
  • Preventing knock-offs of goods

Don’t forget to section this space off!

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Tues. , Jan. 15, 2013 Target Audience

“How important is a target audience in a persuasion campaign?”

  • TODAY:
  • Notes on Target Audiences
  • Ad Campaign Review
  • What You Need:
  • pen/pencil
  • notebook
  • your brain!
  • REMINDERS:
  • Copy your EQ in your agenda everyday!
  • Vocab quiz #12 on Thurs.
  • Panther Prep is every Wed.
  • Don’t forget to take Cornell Notes every night!
  • Do Now:

Don’t forget to section this space off!

DO NOW:

What catches your attention when you see/hear a persuasive advertisement?What kinds of verbal messages catch your interest? Use complete sentences to give your response.

slide12

Tues. , Jan. 15, 2013 Target Audience

“How important is a target audience in a persuasion campaign?”

IDENTIFYING A TARGET AUDIENCE:

When directing a campaign or message toward the target audience, there are some very important details to take into consideration.

  • Do Now:
  • IDENTIFYING A TARGET AUDIENCE:
  • Demographics: age, gender, race, religion, class
  • Hot button issues
  • Income/Education level
  • Job status
  • Marital or family status
  • Psychographics: lifestyle, hobbies, values, behaviors, attitudes, interests
  • People in your target audience may not be exactly the same for each category, but they should be fairly similar and have something in common.
slide13

What do these images/words have in common?

How are they different?

What are some of the categories that would be used to connect a target audience to these images/words?

What product do you think would incorporate these images into an ad campaign?

slide14

NOW, seeing the same images in a different way, what product ad campaign do you think these would be incorporated in?

slide15

These images/words were a part of a Sharpie ad campaign.

Where do you think you would specifically find these two ads? Why?

slide16

These are also ads from the same campaign.

What message do you think the company wants the target audience to connect to? Why?

slide17

Let’s look at some other examples from Sharpie…

Ad #1: https://www.youtube.com/watch?v=8j7dAEWvNss

Ad # 2: https://www.youtube.com/watch?v=Zeh9K_jR1UU

slide18

Mr. Wise-g(eye) says…Let’s take a look at:

A NEW YORK TIMES ARTICLE ABOUT THE 2011 SHARPIE CAMPAIGN

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July 26, 2011

A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression

By JANE L. LEVERE

SHARPIE, whose permanent markers were immortalized by NFL receiver Terrell Owens when he pulled a Sharpie out of his sock to sign a football after scoring a touchdown, is turning to more minor celebrities to promote its products.

The marker company is officially introducing a revamped Web site on Wednesday as part of its 2011 back-to-school marketing campaign, which also features avid, though lesser-known, Sharpie fans, and urges consumers to “start something” with its products. Directed at teenagers, the campaign also includes new print, TV, Internet and cinema advertising, extensive use of social media, and new packaging, markers and colors.

Sharpie, introduced in 1964 by the writing instrument manufacturer Sanford, is part of the office products business unit of Newell Rubbermaid. According to Budd Bugatch, who follows Newell Rubbermaid for Raymond James, it is the leading permanent marker and highlighter brand in the United States with a 60 percent share of the market.

Back-to-school sales are vital for these products. Jason Gere, who follows Newell Rubbermaid for RBC Capital Markets, estimated that 27 percent of sales of all Newell Rubbermaid office products — which also include Rolodex and Paper Mate, Parker and Waterman writing instruments — occur in the third quarter, during the months of July, August and September. He said this figure was even higher for Sharpie.

The new campaign, created by the Chicago office of Draftfcb, part of the Interpublic Group of Companies, expands on a theme to “uncap what’s inside” introduced by the agency in 2009.

“Sharpie can be a catalyst for self-expression,” and the new campaign “is an evolution” of this concept, said Gigi Carroll, senior vice president and creative director of Draftfcb in Chicago…..

  • “A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression” article:
  • Anchor tab this into your notebook, and put the header as “Behind the Sharpie Ad Campaign”
  • After reading the article, write 1 QCR.
  • What was most interesting about this article?
  • What kind of information can you use from this article to help you with your persuasive campaign?
  • How does this article show the importance of understanding the target audience?
slide20

Let’s take a look at:

DEVELOPING YOUR IDEAS AND TARGET AUDIENCE FOR YOUR THINK, INC. CAMPAIGN

slide21

Th nk, Inc.

  • Day 1:
  • Decide whether you will work individually or with a partner. If you are working with a partner, change seats so that the two of you are sitting next to each other. CHOOSE WISELY!
  • Discuss the list of brainstormed topics/issues that you came up with yesterday.
  • Begin narrowing down your options to a few topics that you would seriously be interested in working on.
slide22

WEDNESDAY, JANUARY 16

&

THURSDAY,

JANUARY 17

slide23

Wed. , Jan. 16, 2013 Faulty Reasoning

“How is information contrived in the media?”

  • TODAY:
  • notes on persuasive techniques
  • brainstorm project ideas and develop target audience
  • What You Need:
  • pen/pencil
  • notebook
  • your brain!
  • REMINDERS:
  • Copy your EQ in your agenda everyday!
  • Vocab quiz #12 on Thurs.
  • Panther Prep is every Wed.
  • Don’t forget to take Cornell Notes every night!
  • Do Now:
  • My definition
  • bandwagon
  • repetition
  • plain folks
  • glittering
  • name calling
  • snob
  • testimonial
  • transfer

Review question(s):

DO NOW:

Read each word above.

Think about what the word means to you.

Write each word and your definition of the word.

slide24

Mr. Wise-g(eye) says…Let’s take a look at:

WHAT PERSUASIVE TECHNIQUES ARE USED FOR

slide25

Wed. , Jan. 16, 2013 Faulty Reasoning

“How is information contrived in the media?”

  • TODAY:
  • notes on persuasive techniques
  • brainstorm project ideas and develop target audience
  • What You Need:
  • pen/pencil
  • notebook
  • your brain!
  • REMINDERS:
  • Copy your EQ in your agenda everyday!
  • Vocab quiz #12 on Thurs.
  • Panther Prep is every Wed.
  • Don’t forget to take Cornell Notes every night!
  • Do Now:
  • My definition
  • bandwagon
  • repetition
  • plain folks
  • glittering
  • name calling
  • snob
  • testimonial
  • transfer
  • Persuasive techniques are used to:
  • grab the target audience’s attention
  • establish credibility and trust
  • get the target audience to desire the “product”
  • motivate the target audience to do something regarding the “product”

Review question(s):

slide27

Tues., Jan. 16, 2013 Faulty Reasoning

“How is information contrived in the media?”

  • Do Now:
  • My definition
  • bandwagon
  • repetition
  • plain folks
  • glittering
  • name calling
  • snob
  • testimonial
  • transfer
  • TEXT TO TALK: DO NOW RESPONSES
  • With your partner, share your definitions for the list of words.
  • If you feel the need to amend your definition, you may do so.
  • After you have discussed these terms, share your response to the following question:
  • What do you need in order to make an informed decision when it comes to making a decision about: a cell phone, a school, a friend, a charity, or a political candidate?

Don’t forget to section this space off!

  • Persuasive techniques are used to:
  • grab the target audience’s attention
  • establish credibility and trust
  • get the target audience to desire the “product”
  • motivate the target audience to do something regarding the “product”

Review question(s):

What is faulty reasoning?

It is the use of information (or lack thereof) to arrive at or lead to an illogical conclusion.

slide28

Mr. Wise-g(eye) says…Let’s take a look at :

PERSUASIVE TECHNIQUES THAT USE FAULTY REASONING

slide29

(BACK SIDE)

Notes on Persuasive Techniques That Use Faulty Reasoning

NOTES ON PERSUASIVE TECHNIQUES

  • As we review the following slides, write down the name of each technique and the details about it in a list form
b andwag o n
bandwagon

persuades the audience to jump on board simply because “everyone else is doing it”

repetition

Repetition

Repetition

Repetition

the use of repeated words or phrases in order to drive home a message to the audience

plain folks
plain folks.

a way to connect to the audience by using “average” people who are like they are (the audience) as far as looks, lifestyle, beliefs, etc.

glittering generalities
glittering generalities

words

that grab the attention of the audience in a positive way, but offer no substance

name calling
name calling

uses negative ideas to make the audience reject the person or the idea on the basis of the negative idea

“We know. We know. Pick on someone our own size.”

s nob appeal
snobappeal

making the audience feel as though they are better than others

testimonial
testimonial

relies on the support of a celebrity, expert, or satisfied customer

transfer
transfer

connects

a product,

candidate, or a cause

with a positive image

slide38

Mr. Wise-g(eye) says…Let’s take a look at :

ANALYZING FAULTY REASONING IN A CAMPAIGN USING PRINT AND COMMERCIAL ADS

slide39

Thurs., Jan. 17, 2013 Analysis of Faulty Reasoning

SKECHERS AD CAMPAIGN

  • SKECHERS AD CAMPAIGN:
  • On the next clean page, record this header.
  • Write down your observations about the print ad shown on the next slide.
  • Watch the two videos (the links are on the next slide) and record any observations that you make about the presentation of the product and/or techniques used. Afterwards, share your observations with your partner.

Observations about the print ad

Don’t forget to section this space off!

Observations about the commercial

Review question(s):

1 make 3 observations about this ad and record them in your notebook
1. Make 3 observations about this ad and record them in your notebook.

2. THINK about what the claim is (what does the company want you to think/do).

3. THINK about what technique(s) is (are) being used for this ad.

4. THINK about how this is an example of faulty reasoning.

Now, let’s look at the commercial advertisement for this product. Record your observations about the commercials in your notebook.

http://www.youtube.com/watch?v=71cvCXp8_Tk

http://www.youtube.com/watch?v=Hs_dKFuIEF0

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Thurs., Jan. 17, 2013 Analysis of Faulty Reasoning

SKECHERS AD CAMPAIGN

  • ARTICLE ABOUT THE SKECHERS AD CAMPAIGN:
  • Receive a handout and
  • (a) fold it in half,
  • (b) anchor tab,
  • (c) and paste it onto this page so that when you flip it up, your observations may still be seen on your notebook paper.
  • 2. Read the article with the class and answer the questions that follow on the handout. We will discuss your responses together.

Observations about the print ad

Don’t forget to section this space off!

Observations about the commercial

Review question(s):

slide42

Thnk, Inc.

  • Day 2:
  • Continue with your discussion on the topics/issues that you would like to focus on.
  • Once you narrow down your topic, begin developing the demographics for your target audience.
slide44

Fri. , Jan. 19, 2013 Project Information

“What clarification do I need for my campaign project?”

  • TODAY:
  • Finalize project ideas and develop target audience
  • What You Need:
  • pen/pencil
  • notebook
  • your brain!
  • REMINDERS:
  • Copy your EQ in your agenda everyday!
  • Panther Prep is every Wed.
  • Don’t forget to take Cornell Notes every night!

Review question(s):

DO NOW:

Receive a packet from Mrs. C.

PUT YOUR NAME AT THE TOP OF THE PACKET.

Read through the packet, and record any questions that you have.

We will spend some time going over this packet thoroughly before you begin working on your campaign.

slide45

Mr. Wise-g(eye) says…Let’s take a look at :

NOTES ON RESEARCH

(an example will not be shown on this lesson presentation)

slide46

Mr. Wise-g(eye) says…Let’s take a look at :

THE

PROJECT

PACKET

(an example will not be shown in this lesson presentation)

slide48

Thnk, Inc.

  • Day 3:
  • Make a final decision on your topic and the position that you will take on the topic.
  • Make a rough list of the demographics of your target audience.
  • Get Mrs. C. to approve your topic and review your demographics.
  • Once you get approval, fill out the appropriate boxes for this information in your packet.
  • Receive an iPad (one per pair) from Mrs. C and begin using the internet to do research. Information that you think that you will use, record that on your citation sheet in your packet. Each person needs to do this.