1 / 7

Affordable Augmented Reality Head-Up Displays Reshaping Automotive Industry

Explore how Augmented Reality is transforming the automotive sector with low-cost HUD technology, catering to both premium and mainstream vehicle buyers. Learn about industry growth, major suppliers, and the shift towards AR for enhanced displays.

laura-vincent
Download Presentation

Affordable Augmented Reality Head-Up Displays Reshaping Automotive Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hot Technology: Head-Up Displays

  2. AR, lower costs rejuvenate concept • Augmented Reality makes it interesting for premium vehicles. • Low-cost “combiner” tech makes it • affordable for mainstream buyers. • Need to limit driver distraction jogging • OEM interest. • Major suppliers provide HUDs, such as Bosch, Continental, Delphi, Denso and Nippon Seiki.

  3. Strong Growth Ahead • Worldwide, 10 OEMs offer HUDs on 19 • models. • 1.5 million global sales forecast in 2014. • 5 million sales predicted in 2018. • Half of growth expected to be low-cost • “combiner” systems.

  4. Current Tech Not Exciting

  5. AR Adds New Dimension to Display

  6. ‘Combiner’ Makes HUDs Affordable

  7. CONTACT US TODAY: LISA WILLIAMSON lwilliamson@wardsauto.com 248-799-2642 AMBER MCLINCHA amclincha@wardsauto.com 248-799-2622

More Related