Smartphones & Applications . Pooja Tripathi. Agenda. Mobile 101 OS, OEM, Service Provider, Apps Mobile Applications 101. Smartphone 101 . Service Provider A T & T Verizon Sprint T-Mobile. Original Equipment Manufacturer (OEM) Samsung, Nokia, HTC, Apple.
A T & T
Original Equipment Manufacturer (OEM)
A phone that makes you smart
Worldwide smartphone market: 42.1% year-over-year growth
Operating System (OS)
Kevin Restivo: Samsung employs a 'shotgun' strategy wherein many models are created that cover a wide range of market segments. Apple, in contrast, offers a small number of high-profile models.
Src: IDC Worldwide Mobile Phone Tracker, July 26, 2012
Src: IDC Worldwide Mobile Phone Tracker, August 8, 2012
Jargons used in the industry:
Src: Chetan Sharma Consulting: US Wireless Market Update Q2 2012
Free Apps Account For 89% Of All Downloads; Most Of The Rest Under $3; iOS Store Biggest Of Them All
A software application designed to run on smartphones, tablet computers and other mobile devices