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Smartphones & Applications . Pooja Tripathi. Agenda. Mobile 101 OS, OEM, Service Provider, Apps Mobile Applications 101. Smartphone 101 . Service Provider A T & T Verizon Sprint T-Mobile. Original Equipment Manufacturer (OEM) Samsung, Nokia, HTC, Apple.

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Presentation Transcript
agenda
Agenda
  • Mobile 101
    • OS, OEM, Service Provider, Apps
  • Mobile Applications 101
smartphone 101
Smartphone 101

Service Provider

A T & T

Verizon

Sprint

T-Mobile

Original Equipment Manufacturer (OEM)

Samsung,

Nokia,

HTC,

Apple

A phone that makes you smart

Worldwide smartphone market: 42.1% year-over-year growth

Operating System (OS)

Android,

iOS,

Windows,

Blackberry

Applications (Apps)

Still counting…

original equipment manufacturer oem
Original Equipment Manufacturer (OEM)

Kevin Restivo: Samsung employs a 'shotgun' strategy wherein many models are created that cover a wide range of market segments. Apple, in contrast, offers a small number of high-profile models. 

Src:  IDC Worldwide Mobile Phone Tracker, July 26, 2012

operating system os android ios powered 85 of all smartphones
Operating System (OS)Android & iOS powered 85% of all smartphones

Src: IDC Worldwide Mobile Phone Tracker, August 8, 2012

telecom service providers at t and verizon control more than 70 of american smartphone market
Telecom Service ProvidersAT & T and Verizon control more than 70% of American smartphone market

Jargons used in the industry:

  • Plans- Postpaid, Prepaid plans
  • SMS: Short Message Service
  • Handsets, Subsidy on Phones
  • VoIP: Voice Over internet protocol
  • ARPU( Average Revenue per User), Net Adds, Churn rate
  • 2g, 3G, 4G

Src: Chetan Sharma Consulting: US Wireless Market Update Q2 2012

mobile applications 101
Mobile Applications 101

Free Apps Account For 89% Of All Downloads; Most Of The Rest Under $3; iOS Store Biggest Of Them All

  • Wiki defn:

A software application designed to run on smartphones, tablet computers and other mobile devices

  • Available on:
    • App store (iOS),
    • Google Play (Android),
    • Marketplace (Windows),
    • Blackberry app world
  • By 2016, Gartner is predicting the mobile app market will see almost 310 billion downloads, with 93% of those free apps. 
  • Angry Birds was downloaded 6.5 million times on Christmas day alone in 2011
know the buyer behavior
Know the Buyer behavior
  • Know your customers by numbers
    • Invest in mobile analytics and surveys: Google Analytics, Flurry, Localytics
    • Customer personas, targeted advertising and segmentation
      • Age,
      • Gender,
      • Interests : Psychographics segments (Best used by Facebook Analytics)
      • Geographies
    • Are customers finding your app useful?
      • Total Downloads,
      • New Users : Customer Acquisition,
      • Active Users: Customer Engagement,
      • Sessions: Return Users
    • Are your users engaged?
      • Frequency of visit
      • Bounce rate
      • Conversion Funnels
what influences app download behaviors
What influences app download behaviors
  • Factors that may determine downloads:
    • Quality and reliability of app
    • Ratings
    • Downloads
    • App store reviews
    • Reachability and Availability on multiple OS’s
  • Monetization:
    • Free
    • Freemium
    • In-app purchases,
    • Subscriptions
    • Advertising
  • Advertising
    • Cost Per Click, Click Through Rate,
    • Cost per conversion
references
References
  • http://www.idc.com/getdoc.jsp?containerId=IDC_P1600
  • http://www.idc.com/getdoc.jsp?containerId=prUS23638712
  • http://www.idc.com/getdoc.jsp?containerId=prUS23624612
  • Flurry
  • Localytics
  • Forrester
  • Gartner
  • Wikipedia
  • Chetan Sharma Consulting: US Wireless Market Update Q2 2012