Mintel Comperemedia Making “Knowledge Marketing” Work. Don Jackson John Coleman Eric Joyce JCG Direct Marketing Forum September 16, 2008. Topics Covered:. 1)Marketing Footprints 2)Product Features & Pricing 3)Credit Scoring for Marketing 4)Estimated production budgets
JCG Direct Marketing Forum
September 16, 2008
2)Product Features & Pricing
3)Credit Scoring for Marketing
4)Estimated production budgets
1,000 independent agents returning direct mail, email and fax communications from insurance companies, including commission schedules, rate tables, sales incentives, and agent newsletters.
Comperemedia monitors the top 100 national newspapers, including the top 50 insurance and investment publications. Mintel also monitors 12 producer industry publications.
Consumer Email Panel
Comperemedia receives over 25,000 emails per month from our panel of 1,000 online consumers. Clients can compare competitive rate quotes to individual consumers, view customer post-purchase communication streams, and better understand competitive email strategies.
Small Business Panel
1,000 small businesses across the US return the insurance offers they receive.
Comperemedia Online Database
Consumer Direct Mail Panel
Comperemedia has the largest consumer direct mail panel available. With access to over 200,000 households, Comperemedia provides clients with an abundance of direct mail communications that can be segmented by any of the 100+data points we collect, including company, zip code, age, offer, estimated mail volume etc.
Comperemedia Users Can:
GEICO mail dominated mailboxes nationwide as the company mailed nearly three times more acquisition campaigns than the second top mailer, State Farm.
GEICO ranked #2 among acquisition emailers in the Auto Insurance category (48 unique email campaigns) behind The Hartford (62 unique campaigns) from January to May 2008. “Not specified” was removed as the #1 position in acquisition mail.
First seen in February 2008, Comperemedia continues to track the campaign sent to recent movers/new homeowners.
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Media ID: 20080505-1949
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