Download
1 / 4

Agile Promo Packages 2015 - PowerPoint PPT Presentation


  • 503 Views
  • Uploaded on

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Agile Promo Packages 2015' - AgileMarketing


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Agile promo packages 2015

   

 

 

Budgeting Template:

AGILE PROMO CAMPAIGNS

& OFF-LINE EVENT PACKAGES

 

Based on your year-long touchpoint diagram (Journey with the brand),

count the total number of events, determine package type below and

calculate a ballpark annual budget you will need for successful content

marketing.

Note: Estimates are based on a flat $200/hr agency rate. If creative work is

completed in-house, then reduce times and costs by 50%

LARGE Integrated Campaign

Reach current constituents and look-alike prospects

(Approx. 80 -100 hrs + 3K media spend - $16-20K value based on $200/hr)

1 Website promotional landing page (8)

2 Home page banner ad designs (2)

1 Promo link in member-only area (1)

4 Marketing Email Blasts (32)

•Teaser

•Announcement or eInvite

•Reminder

•Thank You

•Monthly eNewsletter feature

Paid Media (20)

•Media Strategy

•Banner Display remarketing

•Paid Search (Google & Yahoo/Bing)

•4 Promoted Social posts with custom sharing images

PR/Events/Social/Blogs (30)

•4 PR Releases (to match email timing)

•2 TSF Blog stories (1 launch and 1 wrap-up)

•Event Coverage with real-time posts (optional video capture)


Agile promo packages 2015

Branded leave-behind (standard) with custom 1 page flyer

•1 PR Kit for Influencers

•1 content marketing piece (PDF, whitepaper, infographic, video)

Medium Integrated Campaign

Reach current constituents and maximize social influencers)

(Approx. 55 -70 hrs - $10-14K value based on $200/hr)

1 Website promotional landing page (8)

1 Home page banner ad designs (1)

1 Promo link in member-only area (1)

3 Marketing Email Blasts (20)

•Teaser

•Announcement or eInvite

•Thank You

•Monthly eNewsletter feature

Paid Media (10)

•Google Adwords – site-link added on branded ads

•4 Promoted Social posts with custom sharing images

PR/Social/Blogs (15)

•1 PR Release (to local news partners)

•2 TSF Blog stories (1 launch and 1 wrapup)

•Event Coverage with real-time posts (optional video capture)

•Standard leave-behind only

Small Integrated Campaign

Reach current constituents & subscribers only

(Approx. 10 hrs - $2K value based on $200/hr)

1 Home page banner ad designs (1)

Featured in Monthly eNewsletter(s) eBlast (3)

PR/Social/Blogs (5)

•1 TSF Blog story (1 wrap-up)

•Real-time post during event (if images supplied)

•Standard leave-behind only


Agile promo packages 2015

LARGE Event Planning

100+ Attendees with catering & location rental

(Approx. 110 - 130 hrs + $2,500 print - $22-26K value based on $200/hr)

Location rental and food costs additional $10-15K and photographer $1.5K

1 Event landing page with registration (4)

1 Promo link in member-only area (if applicable) (1)

4 Marketing Email Blasts (25)

•Save the Date

•eInvite Registration

•Reminder

•Thank You

•Event recap in monthly eNewsletter eBlast (links to blog/video)

Print ($2,500 plus 50 hrs)

•Custom printed invitation (includes mailing)

•Signage and collateral support (standard)

•Custom printed leave-behind

PR/Events/Social/Blogs (50 plus 1,5K photo costs)

•1 TSF Blog story (wrap-up)

•Event & Caterer Coordination

•Event Decoration

•Event Coverage (optional video capture)

•Post Event Video on YouTube (edited)

•Custom printed leave-behind

•Photographer and Videographer at event

•Coordination with local news outlets (if applicable)

Small Event Planning

Approx. 25+ Attendees (event coordination by PS or CP lead)

(Approx. 40 hrs + $1,500 photo coverage - $8-10K value based on $200/hr)

1 Event landing page with registration (4)

1 Promo link in member-only area (if applicable) (1)

4 Marketing Email Blasts (25)

•Save the Date

•eInvite Registration


Agile promo packages 2015

Reminder

•Thank You

•Event recap in monthly eNewsletter (links to blog/video)

PR/Events/Social/Blogs (10 plus 1,5K photo costs)

•1 TSF Blog story (wrap-up)

•Signage and collateral support (standard)

•Event Coverage (optional video capture)

•Photographer and Videographer at event