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Brazil Culture & Business Etiquette

Brazil Culture & Business Etiquette . Tamara Ninkovic, Anda Telman, Brendan Jones. Brazil. Located in South America Current population is over 200 million people Official language is Portuguese Latin American’s largest economy (7% GDP growth rate). Basic Cultural Values. Hierarchical:

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Brazil Culture & Business Etiquette

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  1. Brazil Culture & Business Etiquette Tamara Ninkovic, Anda Telman, Brendan Jones

  2. Brazil • Located in South America • Current population is over 200 million people • Official language is Portuguese • Latin American’s largest economy (7% GDP growth rate)

  3. Basic Cultural Values • Hierarchical: • Strict organizational hierarchy and chain of command • Decisions made at the most senior levels • Power and authority is not diffused • Inequalities are accepted • Relationship-oriented • Social and family oriented

  4. Basic Cultural Values • Uncertainty Avoidance • Need for rules and structure • Avoid uncertainty and risk

  5. Ways of Thinking • Long-term Orientation • Goals, plans, and decisions • Time Orientation • Flexible

  6. Acceptable and Unacceptable

  7. Inconvenient Business Time • Brazilian Carnival • Month of February • Christmas • New Years • July Summer Holiday

  8. Entertaining and Gifts • Entertaining • Dining out (lunch and dinner) • Drinking alcohol is acceptable • Gifting • Not necessary during first meeting • Avoid black & purple • Personal gifts

  9. Non-Task Sounding • Long courting process • Informal meetings • Proper business etiquette • Intermediaries help bridge the gap

  10. Information Exchange • Communicate directly with top executives • Limited information given • Explanations are given first than negotiations

  11. Means of Persuasion • Aggressive and often impatient • Openly emotional and passionate • Give reasonable feedback about offer

  12. Terms of Agreement • In-depth understanding about person and contract • Don’t attempt to ‘rush-in’ or push signing • Presence of a local legal expert • During the signing • During gift exchange

  13. The End

  14. References • Amorim, C. (2010). Brazil and The Middle East. Retrieved October 23, 2013, from The Cairo Review of Global Affairs: http://www.aucegypt.edu/gapp/cairoreview/pages/articleDetails.aspx?aid=64. • Ardichvili, A., Jondle, D., Wiley, J., Cornacchione, E., Li, J., & Thakadipuram, T. (2013). Building Ethical Business Cultures: BRIC by BRIC. Retrieved November 2, 2013, from The European Business Review: http://www.europeanbusinessreview.com/?p=8411 • Argonaut. (2013). Doing Business in Brazil. Retrieved October 25, 2013, from Argonaut: https://www.argonautonline.com/doing_business_brazil • Brazil Sourcing. (2013). Business Meetings in Brazil. Retrieved November 1, 2013, from Brazil Sourcing: http://www.brazilsourcing.com/meetings.php • Brazil Startup Guide. (2013, September 15). Brazil Business Culture 101 - Hierarchy. Retrieved October 25, 2013, from Medium: https://medium.com/p/1f4fada2ab21

  15. Central Intelligence Agency. (2013, August 22). The World Factbook - Brazil. Retrieved October 28, 2013, from Central Intelligence Agency: https://www.cia.gov/library/publications/the-world-factbook/geos/br.html • Culture Inc. (2013). Do's and Don't in Brazil. Retrieved October 27, 2013, from Culture Inc.: http://www.culture-inc.com/English/images/do's%20and%20dont's/brazilie.pdf • eDiplomat. (2013). Cultural Etiquette - Brazil. Retrieved October 26, 2013, from eDiplomat: http://www.ediplomat.com/np/cultural_etiquette/ce_br.htm • Etiquette Scholar. (2011). International Dining Etiquette - Brazil. Retrieved November 3, 2013, from Etiquette Scholar: http://www.etiquettescholar.com/dining_etiquette/table-etiquette/sa_table_manners/brazilian.html • Foreign Affairs and International Trade Canada. (2009, October 15). Cultural Information - Brazil. Retrieved October 25, 2013, from Centre for Intercultural Learning: http://www.intercultures.ca/cil-cai/ci-ic-eng.asp?iso=br#cn-2 • Global Edge. (2013). Brazil: Culture. Retrieved October 27, 2013, from Global Edge: http://globaledge.msu.edu/countries/brazil/culture

  16. IMA and UK Trade & Investment. (2013). Doing Business In Brazil. Retrieved October 27, 2013, from IMA and UK Trade & Investment: http://www.brazil.doingbusinessguide.co.uk/the-guide/business-etiquette/ • IOR Advancing Global Talent. (2012). Cultural Insights: Brazil. Retrieved October 26, 2013, from IOR Advancing Global Talent: http://www.iorworld.com/brazil-cultural-insights---worldview---cultural-assumptions---communication-style---business-practices-pages-475.php • Kwintessential. (2013). Intercultural Management - Brazil. Retrieved October 26, 2013, from Kwintessential: http://www.kwintessential.co.uk/intercultural/management/brazil.html • Oliveira, L. (2004, July 29). International Gift Giving Etiquette - Brazil. Retrieved October 28, 2013, from 1 World Global Gifts: http://www.1worldglobalgifts.com/brazilgiftgivingetiquette.htm • Siddiqui, A. (2013). Business Negotiation in Brazil. Retrieved October 24, 2013, from http://www.slideshare.net/akeebsiddiqui/business-negotiation-in-brazil • The Hofstede Centre. (2013). 5D Model - Brazil. Retrieved October 25, 2013, from The Hofstede Centre: http://geert-hofstede.com/brazil.html

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