Social media is a virtual platform in which people interact, create and share content, information, ideas and views using online tools and related networks. Social media marketing is a process of achieving network attention with the help of social media platforms. Social media is building connections between end users and service providers by providing relatively simple, easy to access and unbiased platforms for sharing feedback. Social media interactions are integral part of marketing and customer service relations in any industry, hence social media in healthcare industry is no exception. Heath care organizations and health care personnel have started considering social media as an important tool for connecting with the end-users and keeping the consumers updated about the product development.