Health Care Social Media Payden Dowling, Leah Miller, Shanna Couch, Amy Renfro, and Brandon Kotschwar
So what is it…? Social Media is the information shared within a service, platform, or site that is designed to connect people that share interests, ideas, activities, events, or real-life experiences.
Different Types of Social Media Covered Today Personal Websites LinkedIn Twitter Facebook
Websites, Business or Pleasure? • How Did They Start? • THEN: • In the early 1990s, shortly after the creation of the World Wide Web in 1993, Web sites became new form of advertisement • Spread to advertising of a more intimate, personal nature, personal ads online • NOW: • Business Sites are more alive and booming than ever • Personal sites are just a fun way to keep people updating on life events
Website Statistics • Personal: Andrew Emmett’s Blog Statistics • Business: • 40-60% increase in leads with a website • Creates 15-25% sales increase “My visitors live in 38 countries or territories” “The most visits I had in one day was 42” “My blog receives the majority of visits from search engine traffic, followed by referring sites”
The Vanishing Personal Site • As more and more people turn to Networking sites such as Facebook, Twitter, and Linked In, the personal website is slowly becoming a thing of the past. • “Our personal sites, once our primary points of online presence, are becoming sock drawers for displaced first-person content.” • Taken from Zeldman.com
How to Create your own website: DIYvs. HIRE A PROFESSIONAL • There are also tons of Web Design/Creation Companies: • Mostly used for businesses, not personal • Cost anywhere from a $500 -$100,000+ • Professional design, maintenance and hosting to ensure optimal consumer traffic • Write your own content or have it written professionally • SEO • search Engine Optimization • Your company comes up first on a Google ® search • There are tons of “build it yourself” web site options: • Bluevoda.com • Iconosites.com • Webstarts.com • Site2you.com • DOODLEKIT.com • Intuit.com • Most are free to design and charge a $7.99/month hosting fee…
LinkedIn… What is it? Professional, business-oriented Network Quick Facts • 161 million members • > 200 countries, 17 languages • 1.5 million healthcare professionals registered • Estimated 130,000 registered medical professionals in the US
Why LinkedIn ? Sharing Knowledge • Networking with other professionals through groups: • Student Doctor • Medical Device • Registered Nurse • Healthcare physician • Patient-client interaction • Patients look online for answers
Why LinkedIn ? Recruiting/ Advertisement • Healthcare Recruiting: post open positions and identify possible future employees • Acts as a resume for candidates • Less paper, easier, quicker • Create a professional online identity for you and your business: Patient’s often ‘Google’ clinics
LinkedIn Success Story HealthcareCrossing • Once in LinkedIn, typing healthcare leads you to Healthcare Crossing • Has over 14,000 members • Almost 3,000 discussion posts in a month • Would a newspaper or magazine receive that kind of attention?
Twitter-What it’s all about • Information network that allows you to see what’s important to you the moment it happens. • Instant access to the latest news on friends, family, celebrities, politicians, professional businesses, and the world of healthcare • Information you see is based solely on your interests • One tweet is 140 characters and can include photos and videos…small but mighty! • Don’t have to tweet to be on twitter. Just having a username gives you automatic access to the things you want to hear about. • Think of it as your very own newspaper
Twitter and Healthcare? • A relationship that is under serious debate • Must be careful not to release personal health information about patients • Should also be cautious about whether the information they are providing is reliable, accurate and up-to-date • Possibility of a loss in profits due to less doctors visits and more self diagnosing
Benefits • For healthcare businesses twitter can: • Share information about their latest products and services (great marketing tool) • Provide direct links to their own websites • Help with the visibility of their business through search engines • Stay in touch with the public, their patients and other healthcare communities • Keep employees up-to-date on time-critical information like disease outbreaks, drug safety warnings and disaster alerts
Twitter Success Story • Henry Ford Hospital • Dr. Craig Rogers tweeted while removing a cancerous kidney tumor from patient • Used twitter as a way to help people know that a tumor can be removed without removing an entire kidney. • “Trying to get the word out” says Dr. Rogers • It’s a way to help potential patients understand what’s going on while under anesthesia. • May be more “online” surgeries due to the change in the way people communicate nowadays.
Facebook: What Most Everybody Already Knows • Facebook was created by Mark Zuckerberg in February 2004 when he was 19. At the time he was studying psychology at Harvard University • Initially Facebook was meant to be a way to connect or reconnect with friends an was limited to Harvard students. As Facebook rapidly grew in popularity it's membership was expanded to include other colleges, then high schools, and eventually anyone over the age of 13.
Facebook Today • Today Facebook is widely popular and according to www.pcworld.com, as of April 24, 2012 Facebook had 901 million active users. • An active user is classified as someone who visits their Facebook page once a month. • As Facebook nears 1 billion active users and remains free it's easy to see why many businesses have expanded to use Facebook as an invaluable marketing tool.
Growing a Small Business with Facebook • Since creating a Facebook page is free the only cost to the business is time. Although a successful Facebook marketing campaign takes a lot of time. • Using Facebook businesses can communicate directly and efficiently with a large number of consumers. • Creating "Events" quickly promotes upcoming sales • Respond to customer complaints or suggestions • The more popular a Facebook page becomes the easier it is to find the page • "Likes” • Fan page members
Facebook: A Success Story Dr. Marc Bisseck -- Cosmetic and Reconstructive Surgeon Uses Facebook to educate the public about plastic surgery, while offering specials to his fans!
Resources • Slide 1-3: • http://populardoctor.com/wp-content/uploads/2012/02/social-media-icons-300x226.png (All Slides) • http://en.wikipedia.org/wiki/Social_networking_service • http://socialmediatoday.com/daulton-west/545540/social-media-grows-force-healthcare • Slide 5-8: • Emmett, Andrew. "Personal Website Statistics-January 2011." Andrew Emmett. Zine Press Theme, 19 Jan 2011. Web. 22 Jun.2012.<http://www.andrewemmett.co.Uk /personal-website-statistics-january-2011/ >. • Intuit, Inc.. 2012. Graphic. n.p. Web. 22 Jun 2012. <http://www.intuit.com/>. • Robert Renfro. Distinct Design.2011. Graphic. n.p. Web. 22 Jun 2012.<http://www.distinctdesignus.com/. • Zeldman, Jeffrey. "The Vanishing Personal Site." The Daily Report. Happy Cog Hosting, 27 Apr 2008. Web. 22 Jun. 2012.<http://www.zeldman.com/2008/04/27/content- outsourcing-and-the-disappearing-personal-site/>. • Slide 9-12: • http://healthcareers.about.com/od/professionalresources/p/LinkedInHealth.htm • http://www.linkedin.com/groups?gid=3423614&trk=group-name • Slide 13-16: • http://www.sciencedaily.com/releases/2009/08/090824141043.htm • http://www.cnn.com/2009/TECH/02/17/twitter.surgery/index.html • http://www.ragan.com/SocialMedia/Articles/15_business_benefits_of_Twitter__44058.aspx • www.twitter.com • Slide 17-20 : • http://www.pcworld.com/article/256367/experts_question_the_need_for_a_facebook_smartphone.html • https://www.facebook.com/dialog/oauth?client_id=180444840287&redirect_uri=http%3A%2F%2Fapps.facebook.com%2Ftheguardian%2Fauthenticated%2Ftechnology%2F2007%2Fjul%2F25%2Fmedia.newmedia&scope=publish_actions,email,user_birthday,user_location • http://www.facebook.com/drmarcbisseck • http://mediadocmarketing.com/a-medical-social-media-success-story