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Program Planning: Purpose Statements, Goals, Objectives and Logic Models. Purpose Statements. Can be used for:. Mission statements Program Description As a first step in the development of Performance Measures. Purpose Statement Template. The purpose of the ________________________

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can be used for
Can be used for:
  • Mission statements
  • Program Description
  • As a first step in the development of Performance Measures
purpose statement template
Purpose Statement Template

The purpose of the ________________________

(name of service, program or line of business)

is to provide (or produce)______________________ (service or product -what)

for _______________________________________

(customer - who )

so that____________________________________

(RESULT / benefit - why)

program purpose statement
Program Purpose Statement

The purpose of the Nutrition Public Health Practice Program is to provide planning, coordination, demonstration and policy development assistance

to communities. So thatthey can develop, implement, and evaluate programs and policies to promote nutrition and physical fitness behavior change.

  • Identify & clarify what you want to do or achieve
  • Define what needs to be accomplished without getting bogged down in issues of measurement and timing
  • Are described with an action verb & a noun phrase
healthy people 2020 goals
Healthy People 2020 Goals
  • Attain high-quality, longer lives free of preventable disease, disability, injury, and premature death.
  • Achieve health equity, eliminate disparities, and improve the health of all groups.
  • Create social and physical environments that promote good health for all.
  • Promote quality of life, healthy development, and healthy behaviors across all life stages.
many kinds of objectives
Many Kinds of Objectives
  • Learning
  • Process
  • Outcome
  • Others
program planning objectives
Program Planning Objectives
  • Outcome Objective: a statement of the amount of change expected for a specified population within a given time frame.
  • Process Objective: a statement that measures the amount of change expected in the performance and utilization of interventions that impact on the outcome.
outcome objectives are
Outcome Objectives Are…...
  • Long term
  • Realistic
  • Measurable:
    • levels of mortality, morbidity, disability
    • levels of health conditions
    • behavioral measures
examples of outcome objectives measures from healthy people 2020 nutrition weight status
Examples of Outcome Objectives & Measures from Healthy People 2020Nutrition & Weight Status

Healthier Food Access

NWS–1 State nutrition standards for child care

NWS–2 Nutritious foods and beverages offered outside of school meals

NWS–3 State-level incentive policies for food retail

NWD–4 Retail access to foods recommended by Dietary Guidelines for Americans


Health Care and Worksite Settings

NWS–5 Primary care physicians who measure patients’ body mass index (BMI)

NWS–6 Physician office visits with nutrition or weight counseling or education

NWS–7 Worksite nutrition and weight management classes and counseling


Weight Status

NWS–8 Healthy weight in adults

NWS–9 Obesity in adults

NWS–10 Obesity in children and adolescents

NWS–11 Inappropriate weight gain


Food Insecurity

NWS–12 Food insecurity among children

NWS–13 Food insecurity among households


Food and Nutrient Consumption

NWS–14 Fruit intake

NWS–15 Vegetable intake

NWS–16 Whole grain intake

NWS–17 Solid fat and added sugar intake

NWS–18 Saturated fat intake

NWS–19 Sodium intake

NWS–20 Calcium intake


Iron Deficiency

NWS–21 Iron deficiency in young children and in females of childbearing age

NWS–22 Iron deficiency in pregnant females

process objectives are
Process Objectives Are……..
  • Short-term
  • Realistic
  • Measurable
  • Related to outcome measures
    • there may be several process measures for one outcome measure
example of process objectives
Example of Process Objectives
  • By December 2002, 40 female students who seek services at the teen health center will receive brief counseling interventions from the clinic nurse about use of folic acid supplements to prevent NTD.
what is a logic model
What is a Logic Model?
  • Tool for program planning and evaluation
  • Picture of a program
  • Graphic representation of “theory of action”
  • Relationship between what we put in (inputs), what we do (outputs), and what results (outcomes)
  • Logical chain of if-then relationships
why develop logic models
Why Develop Logic Models?
  • Visual displays are effective learning instruments for all involved
  • Shows why planned actions are likely to lead to desired results
  • Assures that process is not overlooked in evaluation
  • Enhances ability to use on-going evaluation for mid-course corrections
logic models promote a shared vision
Logic Models Promote a Shared Vision
  • Provide common language and reference point for all involved
  • Fundamental purpose is clear
  • Role of actions are clear
  • Desired results at each step are clear
step 1 determine scope
Step 1: Determine Scope
  • Can be good overview of whole program
  • Smaller pieces of program can be shown in more detail
step 2 identify components
Step 2: Identify Components
  • Inputs: what you do to make the program possible, resources applied
  • Outputs: what happens during the implementation
  • Outcomes: the direct result of your program activities
step 3 draft model
Step 3: Draft Model
  • Should be single page
  • “Landscape” layout
  • Write left to right, not top to bottom
  • Use thin lines, don’t alter thickness
  • Avoid abbreviations
  • Use simple font, avoid italics
  • Show “if - then” visually
step 4 develop evaluation indicators
Step 4: Develop Evaluation Indicators
  • Process: measure activities
    • ex: numbers of trainings, meetings, technical assistance provided
  • Outcome: measure short, medium, and long term outcomes
    • ex: increased understandings, behavior change, health outcomes
good indicators are
Good Indicators Are…..
  • Relevant
  • Measurable
  • Available or collectable
  • Acceptable to participants, planners, funders and other stakeholders
framing evaluation questions
Framing Evaluation Questions

step 5 revisit the model frequently
Step 5: Revisit the Model Frequently
  • Lay indicator data directly onto model
  • Determine what’s working and what isn’t
  • Modify model if change theory isn’t working
  • Modify activities if unable to complete as planned
group work
Group Work
  • Use the purpose statement template to describe the purpose of your project
  • Develop a logic model for your project
  • Develop at least one process objective and indicate where it fits on the logic model
  • Develop at least one outcome objective and indicate where it fits on the logic model