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AdFraud Workshop: Click Fraud Challenges, Detection, and Evaluation

Join the AdFraud 2007 workshop hosted by the PORTIA project and the TRUST center at Stanford University. Explore the commercial interests and strategies behind click fraud, discover leading solutions, and engage in open exchange of ideas to combat this widespread problem.

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AdFraud Workshop: Click Fraud Challenges, Detection, and Evaluation

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  1. Hosted by the PORTIA project and the TRUST center AdFraud 2007at Stanford University Dan Boneh Markus Jakobsson Stanford University Indiana University

  2. Click fraud: commercial interest FraudWall ClickTrue AdWatcher ClickFacts ClickForensics AdMinder ClickAlyzer ClickTracks WhosClickingWho

  3. Comparison sites

  4. Lots of marketing materials …

  5. Few academic papers …

  6. Ad-Fraud Workshop Goals • Introduce the research community to challenges surrounding click-fraud • What is click fraud? • What are fraudsters doing? • How big is the problem? • How do we evaluate ideas and measure success? • Open exchange of ideas • Discussion

  7. AdFraud 2007 • Morning session: 9:30am – 12:20 • Lunch: 12:20pm – 1:30 • Afternoon session: 1:30pm – 3:40 • Discussion: 3:40pm – 4:30

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