Why Drapery Hardware? 2 3 1 Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first. • Levolor DDH offers a plated finish – not painted. • Why does this matter? Over 80% of soft treatments sold today at THD require the rod to be seen in the window - making the finish quality of the rod a strong consideration for the consumer. Plated product is higher quality and gives a higher end appearance. With painted product, the finish can scratch off. 60% of the top selling Martha Drapery Panels have an exposed pole. • Levolor DDH offers finish consistency between the finials and the rod. • Why does this matter? Consumers purchase decorative drapery hardware to be seen in the window, and they expect that the finals and rod have a consistent finish. • Levolor DDH offers a broad that assortment of trend-right finishes to compliment any décor. Price: Consumers value having multiple options when selecting the perfect style and shape for their finial designs, and Levolor offers a wide selection of diameters and designs to meet every budget. Levolor’s sizes and geometries are well aligned with consumer trends
Drapery Hardware Wood Components All in One Sets Bridge Sets Basic White Goods Accessories
Collections and Never Outs 5/8” Bridge Sets: • Opening Price Point Sets starting at $11.97 • Exclusive collection to Levolor 28-48” and 48-84” 9/16” Ball SN: 149-259, 149-460 28-48” and 48-84” 5/8” Square ORB: 834-252, 834-087 28-48” and 28-84” 5/8” Scroll Black: 834-384, 834-417 ¾” Rod and Finial Sets: • THD’s highest performing category starting at $15.97 • Levolor offers up to 13 different styles/finishes, the competition offers 5 48-84” ¾” Ball SN: 396-884 48-84” ¾” Ball Black: 593-932 48-84” ¾” Mahogany Urn: 575-073 48-84” ¾” Contempo SN: 561-985
Collections and Never Outs 1” Heritage Sets: • Levolor’s Premium Collection starting at $39.97 • Multi-pass finishes and unique finial designs • Telescoping lengths up to 144” 72-144” 1” Classique SN Ball 791-880 72-144” 1” Camden ORB 792-045 ¾” and 1” Double Rod Sets: • More substantial, upscale look starting at $28.97 • Allows for a layered look with increased energy efficiency • Exclusive Collection to Levolor Accessories: • Don’t forget to add on the accessories to create a customized look! • Holdbacks, Extra Brackets, and Clip Rings all compatible with ¾” and 1” diameter sets
Collections and Never Outs Wood Components: • Trend right furniture finishes for a customized look • Exclusive collection to Levolor Mahogany Rings: 416-034 Mahogany Bracket: 416-079 Ball Finial Mahogany: 410-852 White Rings: 415-966 White Bracket: 416-051 Ball Finial White: 410-587 Basic Hardware: • For basic, functional needs • This collection is meant to be concealed in the window Heavy Duty Single Curtain Rod: 869-457 Curtain Rod Bracket Single: 869-929 7/16” Tension Rod: 869-694
Drapery Hardware-Application Secondary Purchase Functional and/or Fashionable Drapery Styles 1.Rod Pocket 2.Pinch Pleat 3.Tab/Tie Top 4.Ring Top 5.Grommet Top 1 2 3 4 5
Drapery Hardware- Execution Managing DDH Business Inventory Job Lot Quantity Never Out List High Margin Product POG Integrity Who is responsible for DDH, what do they do? Levolor Sales Rep Store Associate MET
Drapery Hardware - Key Takeaways Levolor is the MOST recognized brand in window coverings and offers quality drapery hardware to solve every need and meet every price point. Levolor offers the most consistent and trend right finishes to coordinate with any décor from traditional wood stains to contemporary satin nickel. Drapery Hardware is a large percentage of the Levolor business at a high margin for the store. It is imperative to ensure POG Integrity and sufficient stock levels to keep the set shoppable and drive the business.