Blog & Feed Search SEO - PowerPoint PPT Presentation

blog feed search seo n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Blog & Feed Search SEO PowerPoint Presentation
Download Presentation
Blog & Feed Search SEO

play fullscreen
1 / 57
Blog & Feed Search SEO
180 Views
Download Presentation
kerri
Download Presentation

Blog & Feed Search SEO

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Blog & Feed Search SEO

  2. Optimizing for Blog & Feed Engines • Yahoo News & Blog Search • Sorted by relevance. Only top 4 get onto News SERPs • Google Blog Search • Sorted by relevance. No way to submit. Only a matter of time before it ends up in the “One Box” • Technorati • Sorted by date. Tagged posts featured in sidebar. • Feedster • Sorted by date. • PubSub • No immediate SERPs. Delivered only in RSS.

  3. Optimizing Your Feeds • Full text, not summaries • 20 or MORE items (not just 10) • Multiple feeds (by category, latest comments, comments by post) • Keyword-rich item <title> • Your brand name in the item <title> • Your most important keyword in the site <title> container • Compelling site <description> • Don’t put tracking codes into the URLs (e.g. &source=rss) • An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines

  4. Slashdot headlines syndicated on Nanodot.org

  5. Optimizing Your Blog • Rejig your internal hierarchical linking structure • Tag clouds & tag pages (e.g. UltimateTagWarrior plugin) • Related Posts (e.g. Contextual Related Posts plugin) • Top 10 posts • Next & Previous posts • Build inbound links • Add Technorati tags to your posts (must claim your blog first) • Get onto bloggers’ blogrolls • Trackbacks & comments won’t help with link gain

  6. Tags pointto Technoratitag pages Tags point tointernal tagpages

  7. This tag pagecontainspost content

  8. This tag pagecontains nopost content No tag cloud on sub pages

  9. Optimizing Your Blog • Title tags • Blog name at the end of the title, not at the beginning • Tag name should go in title on a tag page • Customize with additional keywords for display only on your home page • Override title tags w/ custom one (“SEO Title Tag” plugin) • URLs • Rewrite to contain keywords, hyphens not underscores • 301 redirect from yourblog.com to www.yourblog.com • Maintain legacy URLs even after switching blog platforms

  10. #8 for “webmarketingblog” aftercreating acustom titlefor the homepage

  11. Great namefor the blog!

  12. “SEO Title Tag” plugin for WordPress • Free & open source • Allows you to override the title tag with a custom one (defined through a custom field in a post or a page) • Allows you to define a custom home page title • Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname • Puts the tag in the title of (UltimateTagWarrior) tag pages • Uses category’s description as the title on category pages • Has an Options page in the admin to change settings • Download at www.netconcepts.com/seo-title-tag-plugin.htm

  13. Optimizing Your Blog • Anchor text • Make the post’s title a link to the permalink page • Use Neat-o tool (webuildpages.com/neat-o) to look for opportunities to request revisions to anchor text on inbound links • Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text! • Heading tags • category name on category page • Yes for post titles, no for dates!

  14. Neat-o tool

  15. Post title is anchor text

  16. Optimizing Your Blog • “Sticky” posts • Always appear at the top of the page • A way to add keyword-rich intro copy to a category page or tag page • e.g. Adhesive plugin • Author profile pages & author links (for group blogs)

  17. Sticky post

  18. Author profile

  19. Optimizing Your Blog • Emphasis tags within posts (bold, strong, etc.) • Rel=Nofollow • All links in trackbacks, comments, and in posts where you don’t vouch for the site • Where the link would be reciprocal • Pings • Lets the feed search engines know you’ve updated • pingomatic.com, pingoat.com, pings.ws, feedshot.com

  20. Blog SEO • It’s child’s play! My daughter, SEO-in-training

  21. #10 for “neopetcheats” within 2 weeks, andwith only 1 link!

  22. More Gritty Details about RSS • 1-click subscribe buttons • “Add to My Yahoo” link in SERPs • Tracking • Customization • Link gain