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How to Optimize Your Blog for Success - PowerPoint PPT Presentation


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Is your blog accomplishing the goals you’ve set for growing your business? Do you ever feel like you are just floundering as you work on your blog? Let’s optimize your blog for success.

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How to Optimize Your Blog for Success


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    1. HOW TO Optimize Your Blog for Success WWW.BECOMEABLOGGER.COM

    2. ??? GOALS To really OPTIMIZE your blog, answer the following questions first:

    3. ??? GOALS What is your primary goal? What is the clearest path to accomplishing that goal? What are your secondary goals? What are the clearest paths to accomplishing those goals?

    4. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS It communicates the value of your blog. T CHOOSE A BLOG NAME THAT MAKES SENSE * The title gives an idea of what the blog is about. TITLE

    5. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS It communicates the value of your blog. T HAVE A TAGLINE THAT CLEARLY STATES WHAT YOUR BLOG IS ABOUT CHOOSE A BLOG NAME THAT MAKES SENSE * The title gives an idea of what the blog is about. * TITLE

    6. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * INSTALL THE YOAST SEO PLUGIN. GET FAMILIAR WITH HOW TO OPTIMIZE EACH POST

    7. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * INSTALL THE YOAST SEO PLUGIN. GET FAMILIAR WITH HOW TO OPTIMIZE EACH POST DID YOU KNOW... ? Yoast also allows optimization of some basic social options like adding your Facebook Open Graph data, Twitter card data.

    8. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * INSTALL A SOCIAL SHARING PLUGIN

    9. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * INSTALL A SOCIAL SHARING PLUGIN SOCIAL WARFARE allows you to take control of how your content is shared on social media

    10. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * CHOOSE A CONVERSION-FOCUSED THEME

    11. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * CHOOSE A CONVERSION-FOCUSED THEME THRIVE THEMES Helps you get your blog visitors to opt in to your email list.

    12. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * CREATE A LEAD MAGNET FREE E- BOOK

    13. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * CREATE A LEAD MAGNET Great lead magnets solve a specific problem. FREE E- BOOK

    14. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * MAKE THE OPT IN A PROMINENT FEATURE OF YOUR BLOG SIGN ME UP!

    15. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * * MAKE THE OPT IN A PROMINENT FEATURE OF YOUR BLOG OPTIMIZE THE FOLLOW UP Provide tons of value. Give quick wins. Expose them to the next logical step (hint: to buy something). SIGN ME UP!

    16. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS GOALS* DEAL WITH SECONDARY GOALS Once you’ve identified that goal, follow a similar procedure to determine the next logical step your blog reader can make to get closer to that goal. Make that next logical step VERY clear/obvious.

    17. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * RUTHLESS ELIMINATION Eliminate useless elements of the blog How does this element help my blog reader take the next logical step that brings them closer to the goal? Do a cost-benefit analysis to make decisions. Some distractions can be worth it.

    18. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS * RUTHLESS ELIMINATION Eliminate useless elements of the blog How does this element help my blog reader take the next logical step that brings them closer to the goal? Do a cost-benefit analysis to make decisions. Some distractions can be worth it. X X X

    19. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS HELPFUL ADDITIONAL TIPS:

    20. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS HELPFUL ADDITIONAL TIPS: Optimize your ABOUT page.

    21. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS HELPFUL ADDITIONAL TIPS: Optimize your ABOUT page. Make it easy to contact you.

    22. MORE ON THIS AT WWW.BECOMEABLOGGER.COM