5 Ways To Optimize Your Blog For More Conversions - PowerPoint PPT Presentation

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5 Ways To Optimize Your Blog For More Conversions

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  1. HOW TO MAKE SURE NO ONE CONVERTS FROM YOUR BLOG 5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS Roy Povarchik & Valerie Levin

  2. Roy Povarchik Content Marketing & Growth roy@roypovarchik.com @roypovar

  3. Why Are You Blogging?

  4. Brand Awareness Getting more leads

  5. Getting more leads

  6. 2 Ways to get more conversions

  7. Get more traffic

  8. 100 Visitors 1000 Visitors 10% 10 Emails 100 Emails

  9. Get more conversions out of your current traffic

  10. 100 Visitors 100 Visitors 30% 10 Emails 30 Emails

  11. Focus on getting more conversions from your existing visitors

  12. Easier than getting more traffic Lower Customer Acquisition costs Leverage on existing resources Save time & Resources MORE LEADS!

  13. 5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS (Free or under 10$ a month)

  14. Optimize Blog Layout & Design

  15. Go to your blog. Is your design to cluttered and confusing?

  16. 1# Conversion problem is an over-cluttered blog design

  17. You can easily improve conversions by cleaning up your design

  18. Bad examples: My blog!

  19. Bad examples: My blog!

  20. Bad examples: My blog!

  21. Bad examples: Buzzsumo

  22. Bad examples: Mailchimp

  23. Bad examples: Mailchimp

  24. Good examples: Kissmetrics

  25. Good examples: Buffer

  26. Good examples: Buffer

  27. Good examples: Buffer

  28. Good examples: Takipi

  29. Understand what is your primary conversion goal 
 and focus on getting more conversions to it

  30. Create Conversion-Worthy Content

  31. The quality of your content is the first touch point with your visitors.

  32. If your content isn’t good enough,
 why would someone want more from you?

  33. Make sure you are producing amazing content

  34. Choose the right topic Great first paragraph & sub-headlines High quality images In-depth (detailed) Research pact Make sure it’s useful Emphasize popular posts

  35. Use Content Upgrades

  36. Content upgrades are pieces of content
 that are complimentary to existing content

  37. Checklist version of the post Blog post in PDF Extra information Graphics Link package Audio version of the post Swipe files

  38. “wait, there’s more” technique

  39. Don’t simply go and create tons of extra content

  40. Create “content upgrades” 
 only for your top performing content

  41. Top 5 Fiverr gigs - for an email you can get top 20 http://www.buzzblogger.com/best-fiverr-gigs-of-2014/

  42. How to Grow a Blog to 100,000 Visitors in Less than a Year http://okdork.com/2014/02/09/grow-blog-100000-visitors-less-year/?hvid=1ymnEP

  43. https://sumome.com/app/leads

  44. Align your CTAs with the content you’re promoting

  45. After I read about ice cream, i’m more likely to want to eat ice cream. 
 It’s that simple.

  46. I’m more likely to convert if I see a CTA that is related to what i’ve just read.

  47. Adjust the CTA around the content your visitors just read

  48. 7 Inspiring Examples of Omni-Channel User Experiences http://blog.hubspot.com/marketing/omni-channel-user-experience-examples

  49. 6 Ways to Create Product Descriptions That Destroy Sales https://blog.kissmetrics.com/descriptions-that-destroy-sales/

  50. Choose 6 topic categories Create a resource per category Add related resource per post