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Community Development Model. Continuously Improving West Virginia Communities. Model Developed by Community Development Network. Presented by Bruce E. Decker Collective Impact, LLC. Community Development Model. HISTORY AND OVERVIEW. Community Development Network. HISTORY AND OVERVIEW.

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community development model

Community Development Model

Continuously Improving

West Virginia Communities

Model Developed by Community Development Network

Presented by Bruce E. Decker Collective Impact, LLC

community development network
Community Development Network


West Virginia

  • Gathering of community development stakeholders.
  • Initiated by Claude Worthington Benedum Foundation and FHL Bank, Pittsburgh.
  • Convened by Community Collaborative, Inc.
  • Facilitation and consulting provided by Stone Strategies, Heasley Consulting, and Mountainside Media.
  • Representatives from local community development groups, state agencies, non-profit organizations, higher education, funders, capacity building service providers, etc.
west virginia community development network
West Virginia Community Development Network


Initial Partners

  • Community Collaborative
  • Benedum Foundation
  • FHL Bank Pittsburgh
  • WV Development Office
  • WV Commission for National and Community Service
  • Mission West Virginia
  • WesBanco
  • Ritchie County EDA
  • Community Visions
  • Community Development Partnership
  • WVU Extension
  • BB&T
  • Ritchie County FRN
  • Summers County EDA
  • USDA
  • WV Housing Development Fund
  • Mountain CAP
  • Collective Impact
“Individual commitment to a group effort-that is what makes a team work , a company work, a society work, a civilization work.”– Vince Lombardi

Holistically address the current conditions of our

West Virginia communities.

Purpose of the Gathering

Current Conditions in West Virginia
  • Unhealthy people (obesity, diabetes, heart disease)
  • High teen pregnancy rates
  • High school dropout rates – low college graduation rates
  • Poverty – low per capita income
  • Family instability – economic insecurity
  • Poor housing quality
  • Unsafe communities
  • Lack of development and growth (most of the state)
  • Pollution and exploitation of natural resources
  • Continued population loss (most of the state)
  • Aging community infrastructure
Desired Conditions in West Virginia
  • Healthy and stable families
  • Vibrant, safe, and prosperous communities
  • Per capita income at or above national average
  • Communities with good jobs so our kids can stay
  • Communities with quality affordable housing
  • Communities that are environmentally safe
  • People educated for the jobs of the future
In spite of all the resources and efforts to improve conditions in West Virginia, communities are still not reaching their potential. Why?
  • Lack of common vision.
  • Lack of capacity.
  • Unaware of what resources are available.
  • Lack of “spark plugs” (leaders) to mobilize improvement.
  • Lack of coordination of community development efforts.
  • Lack of comprehensive or integrated strategic planning.
  • Difficulty in successfully implementing plans.
  • Development programs are often provided prematurely.
  • Don’t know where to start or how to move forward.
  • Loss of momentum – having to start over.
  • Trouble finding out what’s working and what isn’t.
  • Difficulty going from the idea to the actualization.
  • Support community development by building capacity at the local level.
  • Develop tools and resources to assist local community development groups.
  • Align and coordinate diverse community development services, resources, and structures throughout the state.
Results to Date
  • West Virginia Community Development Hub, Inc. – consolidation of two existing organizations
    • West Virginia Community Collaborative, Inc.
    • West Virginia Community Development Partnership, Inc.

• Community Capacity Assessment Instrument

• Community Coaching

• Community Development Model

Improved Communities
  • Refers to the end result.
  • Achievement of desired well-being conditions.
  • Ability to “do deals.”
Different “Types” of Communities
  • Geographic location
    • Town
    • Neighborhood
    • City
    • County

• Function or common purpose

    • Small business associations
    • Health care coalitions
    • Human services collaboratives
    • Artisan alliances
Holistic Approach

Other community development models focus on more “traditional” or “categorical” approaches.

• Big business and industry

• Infrastructure (water, sewage, roads, etc.)

• Community facilities

Holistic Approach

Community Development Model focuses on a comprehensive systemic approach.

• Comprehensive

• Multidisciplinary

• Cross-Systems

Capacity Building

Helping to strengthen a communities’ own ability to make desired improvements and changes.

Sustainable Development

A community’s on-going ability to make desired improvements and changes over time.

Coordination and Alignment
  • Community development resources and structures are currently fragmented and uncoordinated.
  • Model helps us coordinate and align these resources and structures.
Common Language
  • Out of the “Language Pit” with a

common language.

  • Stakeholders on the “same page.’”
  • Consistent communication about the community development system.
Non-Linear and Dynamic
  • Not entirely linear – provides a “snapshot” of where communities are at any given time.
  • No “wrong-door” approach.
  • Communities “enter” or are “identified” in various and numerous places at any given time.
  • Communities “go through” the Model or “experience” the Model components in different ways.
Evaluation and Continuous Learning
  • Ensures that strategies are

being implemented.

  • Helps determine what is working and

what is not, and why.

  • Helps in making strategic changes

and modifications.

  • Serves to document and

communicate results.

“Never doubt that a group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.” – Margaret Mead

• Identified or formed from

existing groups.

• Representatives from diverse disciplines and “walks of life.”

• Responsible for coordinating or implementing activities identified in the Model.


Local Steering Team

“There is nothing wrong with America that the faith, love of freedom, intelligence and energy of her citizens cannot cure.” – Dwight D. Eisenhower

• Recruiting citizens to be on the Team.

• Engaging citizens to be active participants in activities.

• Ensures buy-in, ownership and greater chance for success.



“Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime.” – Chinese Proverb

• Expertise in capacity building.

• Helps build capacity of local communities.

• Provides an outside perspective.

• Links to resources.

• Also referred to as

- Technical assistants

- Consultants

- Contractors

- Service provider

Community Coaching

there is no power greater than a community discovering what it cares about margaret wheatley
“There is no power greater than a community discovering what it cares about.” – Margaret Wheatley

• Community defines its image of a desired future.

• Should take into consideration other local, state, and federal priorities.

• A vision statement describes the ideal situation or state – It is an end result.

• Without a vision, it is difficult to establish a clear mission.


what we call results are beginnings ralph waldo emerson
“What we call results are beginnings.” – Ralph Waldo Emerson

• Examine capacity, assets, challenges, and opportunities.

• Enables the community to be strategic and proactive.

• The foundation (baseline) for future evaluation.

Capacity Assessment

“Have a bias toward action. You can break that big plan into small steps and take the first step right away.” – Indira Gandhi

• Tool that helps communities focus their work toward the same outcomes.

• Helps communities adjust their course in response to a changing environment.

• Provides a “roadmap” for communities – establishes direction and focus to a desired future.

• Process for communities to be proactive rather than reactive.


“I start with the premise that the function of leadership is to produce more leaders, not more followers.” – Ralph Nader

• Enhances skills, abilities and attitudes of individuals in a community.

• Builds interpersonal linkages.

• Leaders exist at all levels and facets of a community.

Leadership Development

“Every organization of men, be it social or political, ultimately relies on man’s capacity for making promises and keeping them.” – Hannah Arendt

• Processes that develop the capacity of an organization to achieve its mission and to sustain itself.

• Strategically planned interventions to increase organizational effectiveness, efficiency, and health.

• Strategies to change the beliefs, attitudes, values, and structures of organizations.

• Helps organizations better respond to challenges, opportunities, and threats.

Organizational Development

“Social capital is a measure of trust, connectedness, and shared values within a given community.” – Robert Putnam

• Networks and connections that exist within organizations and communities.

• The value that networks hold for their members.

• Building networking opportunities.

• First known use of the concept in 1916 – L.J. Hanifan, West Virginia State Supervisor of Rural Schools.

Social Capital


the human mind is our fundamental resource john fitzgerald kennedy
“The human mind is our fundamental resource.” – John Fitzgerald Kennedy

• Building human, financial, and other capital.

• Enhancing a community’s ability to leverage internal and external funding and other supports.

• Helping communities be creative and proactive in leveraging and managing resources.

• Greatest resource in any community is its people!

Resource Development

Refers to end result.
  • Achievement of desired well-being conditions.
    • Healthy and stable families.
    • Vibrant, safe, and prosperous communities.
    • Per capita income at or above national average.
    • Communities with good jobs so our kids can stay.
    • Communities with quality affordable housing.
    • Communities that are environmentally safe.
    • People educated for the jobs of the future.
  • Ability to “do deals.”

Community Development

Improved Community

community development model62

Community Development Model

Continuously Improving

West Virginia Communities

Model Developed by Community Development Network

PowerPoint Presentation developed by:

Community Development Network

Mountainside Media, Inc.

Collective Impact, LLC