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CleaNap cleans up: inclusive place-keeping in Naples , Italy. 2012 Krusevo Youth Conference 23.09.2012. Introducing myself. Andrea Varriale Master’s thesis on public spaces (e.g. gardens , squares , pedestrian areas ) in Naples , Italy . Outline. The issue (s) of Naples
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CleaNapcleans up: inclusive place-keeping in Naples, Italy 2012 Krusevo Youth Conference 23.09.2012
Introducingmyself • Andrea Varriale • Master’sthesis on public spaces (e.g. gardens, squares, pedestrianareas) in Naples, Italy.
Outline • The issue(s) of Naples • CleaNapasguerrilla gardening • CleaNapas manager of a «smart city» project • CleaNapas a youthorganisation? • Conclusions
The problems • Youth unemployment (age 15-24) in Naplesisextremely high: 79%. • Italy: 39,5%; Macedonia: 52,5%. • Denselyinhabited (8.100/km²) • Skopje 890/km²; Belgrade 3.541/km²
The Problems • Dysfunctionaltransportsystem) • «Last mileproblem» • Dirt
CleaNap • Born in 2011, during (yetanother) garbagecrisis and in the «hot climate» of municipalelections. • Upsurge in civicmovements • Differentinitiatives (guerrilla gardening, recycling, bike-sharing). • The philosophybehindall the initiatives: • Increase the quality of life in Naples • Spread a sense of responsibility for the city • Involvingneighbourhoods
CleaNap: Guerrilla gardening • Concrete problems: • Neglected public spaces • Lack of civicness, littlesense of responsibility • The initiative: • Choose a place and coordinate actions (mainly via a Facebook page) • Do the «attack»
CleaNap: Guerrilla gardening • Video • Success and failure • Sometimesdwellers or visitors do not «pick up» the spirit of the initiative (everythinggoes back to normal).
CleaNap with Bike sharing • Will start in March 2013 • Network of 24 bike sheds • 200 bikes • Won a «Smart City and Communities» contest • 80% of costscovered • 20% crowdfunding
CleaNapas a youthstrategist • Definingyouthorganisation: • Age of participants and of beneficiaries • Usage of social media • CleaNapis a bottom-up, a-political, and entirely «civic-oriented» association. • No policies, butinitiatives. • CleaNapdoesnotevenaim to be a youthorganisation!But…
CleaNapas a Youth Strategist • …itis in practice a youthorganisationsince: • Itsmembers and most of the volunteers are youngpeople • The funding for «smartcities» islimited to applicants under 30 yearsold • Makes large use of social media to coordinate initiatives. • Bike-sharingapp for smartphones