Schweppes Marketing Plan - PowerPoint PPT Presentation

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Schweppes Marketing Plan

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  1. Schweppes Marketing Plan Group members: Merima Bejtagic-Makic EmineSenturk EdibaRizvanbegovic Zeynep Kara MisalaPramenkovic Emir Becirovic

  2. In mid-1999 Cadbury Schweppes sold all of its non-U.S soft drink holdings to Coca-Cola for $700 million 227 Years 1783 2011 50 different tastes.

  3. Company description • Coca-Cola HBC is the leading producer of non-alcoholic beverages in B&H. • It holds more than a 65% of total BH market. • Schweppes holds 9% is for Schweppes, as of 2011, which is 13% of the total market share.

  4. Strategic focus and plan • The mission of Coca-Cola HBC B-H d.o.o. Sarajevo is • to refresh their consumers, • partner with their customers, • reward their stakeholders and • enrich the lives of their local communities. • Goal of Schweppes: Penetrate the Entertainment/ Social Leisure occasion at home. • Goals: • Create the brand preference via making Schweppes appealing for hosting meaningful entertaining occasions at home. • It is planning to add a new product line in 2012. • Increase the market share from14% in 2011 to 20% in 2012. • Increase the selling price slightly to their distributors in order to increase their profits.

  5. Competitor analysis

  6. 5.Schweppes: for Authentic Host • Marketing and product objectives • Position Schweppes as the most authentic and preferred adult drink for entertainment/social leisure occasions at home- in order to become a must serve for the hosts who care to make these occasions more than ordinary. • Target Market • Adult group: age 24-50 , sharing and group consumption.

  7. 6. Marketing program: Promotional Strategy

  8. Promotional Activities 1. Premium POP materijal Silver B3 poster

  9. Promotional Activities 1. Premium POP materijal srebrotisak Table tent sa srebrotiskom

  10. Promotional Activities 1. Premium POP materijal Push/Pull Stickers

  11. Promotional Activities 1. Premium POP material Successful Picture

  12. Product strategy

  13. Price Strategy

  14. Distribution Strategy

  15. 7.Financial Sales

  16. 8.Implementation Plan

  17. Q&AThanks for listening