Schweppes Marketing Plan Group members: Merima Bejtagic-Makic EmineSenturk EdibaRizvanbegovic Zeynep Kara MisalaPramenkovic Emir Becirovic
In mid-1999 Cadbury Schweppes sold all of its non-U.S soft drink holdings to Coca-Cola for $700 million 227 Years 1783 2011 50 different tastes.
Company description • Coca-Cola HBC is the leading producer of non-alcoholic beverages in B&H. • It holds more than a 65% of total BH market. • Schweppes holds 9% is for Schweppes, as of 2011, which is 13% of the total market share.
Strategic focus and plan • The mission of Coca-Cola HBC B-H d.o.o. Sarajevo is • to refresh their consumers, • partner with their customers, • reward their stakeholders and • enrich the lives of their local communities. • Goal of Schweppes: Penetrate the Entertainment/ Social Leisure occasion at home. • Goals: • Create the brand preference via making Schweppes appealing for hosting meaningful entertaining occasions at home. • It is planning to add a new product line in 2012. • Increase the market share from14% in 2011 to 20% in 2012. • Increase the selling price slightly to their distributors in order to increase their profits.
5.Schweppes: for Authentic Host • Marketing and product objectives • Position Schweppes as the most authentic and preferred adult drink for entertainment/social leisure occasions at home- in order to become a must serve for the hosts who care to make these occasions more than ordinary. • Target Market • Adult group: age 24-50 , sharing and group consumption.
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