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Johnsen’s Pro Launch Materials

Johnsen’s Pro Launch Materials. 2014 DIFM Marketing Tools Contents. Pg. 3-9: All 7 Pro Products with Pictures Pg. 10-11: Equipment Discount Program Pg. 12: Satisfaction Guarantee Pg. 13 -14 : Consumer and Customer Communications Pg. 15: Sample Order Instructions

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Johnsen’s Pro Launch Materials

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  1. Johnsen’s Pro Launch Materials

  2. 2014 DIFM Marketing Tools Contents • Pg. 3-9: All 7 Pro Products with Pictures • Pg. 10-11: Equipment Discount Program • Pg. 12: Satisfaction Guarantee • Pg. 13 -14 : Consumer and Customer Communications • Pg. 15: Sample Order Instructions • Pg. 16-18 : National Distributor Pricing

  3. Distinctive from DIY family to eliminate cross channel conflict But aligned to strategy of upward positioning and Hispanic inclusion Professional strength; Boxed not sold at retail Focused on tight family and 5 critical systems aimed at top consumer problems: Most costly repairs or can save you gas: Engine Flush – 1 step 12 oz. and 2 Step Gallon Fuel System – 1 step Turbo 108 Mega Mileage or Turbo Enhancer, 2 and 3 Step Radiator Flush Transmission Flush Power Steering Flush and Universal Power Steering Fluid Not just products – promotion and education to build your growing business! 2014 Innovations: Johnsen’s Pro Available Now!

  4. 1 & 2 STEP Engine Flushes #3110 -12 Fl. Oz. 1 STEP Engine Flush #3210 -1 Gallon 2 STEP Engine Flush

  5. 3 STEP Fuel System Cleaner Kit #3320 -Fuel System Cleaner • 12 Fl. Oz. Fuel System Cleaner • 12 Fl. Oz. Intake Valve Deposit Cleaner • 4.5 oz Throttle Body and Air Intake Cleaner

  6. 2 STEP Fuel System Cleaner Kit #3220 -Fuel System Cleaner • 12 Fl. Oz. Fuel System Cleaner • 12 Fl. Oz. Intake Valve Deposit Cleaner

  7. 2 STEP Transmission Service Kit #3240 -Transmission Service Kit • 12 Fl. Oz. Transmission Cleaner • 12 Fl. Oz. Transmission Conditioner

  8. 2 STEP Radiator Service Kit #3250- Radiator Service Kit • 12 Fl. Oz. Radiator Flush • 12 Fl. Oz. Radiator Treatment

  9. 2 STEP Power Steering Service Kit #3230 -Power Steering Service Kit • 64 Fl. Oz. Power Steering Flush • 64 Fl. Oz. Universal PSF

  10. Equipment Discount Program • Instead of overcharging on fluids for “Free Equipment Program” • If you own your own machines, just buy our chemicals • If you need new machines: • We sell the chemicals • Motorvac can help on equipment: • Full machine array • Nationwide system of support • Discounts for Johnsen’s customers

  11. Equipment Discount Program Details • MotorVac Equipment and Accessories:  20% off Direct Pricing • Payment Terms:  Net 30 Days (With approved credit) • Freight:  Prepaid on $5,000 order to a single location in the continental US/Canada.  Flat rate on one unit--$110 to continental US/Canada. • New customers should contact Chuck Abbot to begin the process of becoming a new customer under their program: chuck.abbott@uview.com • Click Icon for List Price Sheet

  12. TCC Satisfaction Guarantee • We guarantee the satisfaction of all Johnsen’s Professional products when they are used as directed. • Direct Customer: If your consumer is not satisfied, mail us your invoice noting your purchase price for that kit/product and we will refund that amount • Distributor: If your customer is not satisfied, credit them for that kit/product, mail us your invoice noting their purchase price for that kit/product and we will refund that amount • Note: the manufacturer’s liability is limited to the product purchase price only

  13. New Consumer Brochure • Educates Service Writers, Greeters, Techs and Consumers on preventative maintenance • Stimulates consumers to talk to their service provider • Written in family friendly, approachable format • Free with product order using Part# L1002 • To Order: Contact Clark Elmore celmore@technicalchemical.com

  14. DIFM Sell Sheet FRONT BACK Contact Serena via email to order. They are not inventoried, so please do not order from Clark.

  15. DIFM SAMPLE ORDERS Please contact Clark Elmore to order your product samples. Make sure to copy Serena on all sample orders. Follow up with Clark to ensure timely shipment of all sample orders. celmore@technicalchemical.com 817-556-0694 EXT# 4179

  16. Johnsen’s Pro Distributor Truckload Prices NOLN Survey, Pep Boys

  17. Distributor Pricing Grid

  18. Distributor Pricing Grid

  19. 50 year old Consumer Brand/Products Which Work = Consumer Credibility 1, 2, 3 - Step Processes = Right Application To Fit Consumer Need Few Harmful Solvents = Low Risk to vehicles Environmentally Tuned = Easy Disposal lubricants, paperboard and plastic Good Value = More Margin Broad Portfolio = 1 order, 1 invoice Equipment Partnership = Low Cost Of Goods Plus Discounted Equipment 2% Marketing Co-Op = Build Business Free POP = Consumer/Greeter education Free Consumer Promos = Awareness, Trial, Repeat, Retention Johnsen’s Pro Builds Your Business!

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