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Web 2.0: The Future of the Internet and How It Affects You As a Project Manager. Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc. Today’s Agenda - Introduction - Web2.0 - Why It’s Important - Examples of Web 2.0 Developments
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The Future of the Internet and How It Affects You As a Project Manager
Director of Product Management
- Why It’s Important
- Examples of Web 2.0 Developments
- How It Affects Project Managers
- Q & A
Participation during the presentation is welcome.
- MBA from University of Texas
- 12 yrs in product mktg & software release mgmt
- 8 yrs launching & managing products for Journyx
- Community-based – we create the content
- Richer user interface
- Componentized and pluggable
- Web-based (services, not software)
Web2.0 enables businesses to:
- Connect/dialogue with customers/prospects
- Offer coupons & increase sales
- “Test the waters” with new ideas
- Give the company a human side people can relate to
- Share company news & updates
- Promote branding
- Use apps in conjunction with each other for maximum benefit
- Perform competitive research & monitor industry
It is said that if a frog is placed in boiling water, it will jump out…
…but if it is placed in cold water that is slowly heated, it will never jump out.
- TwtQpon (twtqpon.com) - create exclusive deals for products/ services & share them with followers
- Twitbacks (twitbacks.com) - free backgrounds for customized branding
- Tweetdeck (tweetdeck.com) - integrate Twitter with other social media apps like Facebook & LinkedIn
- TweetBeep (tweetbeep.com) - get alerts to keep track of what is being said about your company, products, etc.
(Dell claims that Twitter has made them $1 million in revenue over the last year and a half!)
- Create a page for your business
- Facebook Connect (developers.facebook.com/connect.php)
- “APIs for developers that let users bring their identity and connections everywhere.”
- Purchase Facebook Ads (facebook.com/help/?page=409)
- Join Facebook Networks (facebook.com/help/?page=799)
- Use Facebook Business Apps -(http://mashable.com/2009/01/22/business-facebook-apps/)
- Answer questions in your area of expertise to increase exposure:(www.linkedin.com/answers)
- Purchase LinkedIn Ads:(https://www.linkedin.com/directads/start)
- Use LinkedIn to generate prospect lists or to research companies
- Use LinkedIn connections to get introductions to key people
- Communication – project blogs, wikis
- Instant messaging – Twitter, chat
- Customized social networks – ning.com, wackwall.com(e.g. Salesforce's new app, “Chatter”)
- Mind mapping for brainstorming – mindmeister.com, mindomo.com, mind42.com
- Collaboration - Google docs & calendar, slideshare.net
- Call Jott
- “Who do you want to Jott?”
- “Curt, I loved your speech. You are a complete genius.”
- Hang Up
We’re working on entering time this way…
Hosted 6th Server
- More stakeholders
- Mashups introduce risks
- Programmers want to write the latest stuff
- Execs see new biz models and want some
- Blogs/Wikis for project communication
- IT is losing control
Employees have access to Twitter, Facebook, etc. & can
potentially damage your company by:
- Revealing confidential information (Congressman Peter
Hoekstra tweeted his arrival in Baghdad during a secret
Congressional delegation trip to Iraq.)
- Acting inappropriately (e.g. ranting, public fights with
others, “astroturfing,” the Domino's disaster)
IBM & others have instituted social media policies to prevent this.
Flash, cloud computing & other technology has come
to the smartphone
Specific apps for IT provide:
- Network tests
- Remote workstation access
- Bandwidth evaluation
Overcommit, processes abandoned in crisis, can't repeat past success.
Track project labor hours on all projects – basic costs/ schedules visible to management.
Track time/rates and expenses on all projects – complete direct costs known.
Allocate indirect costs.
Integrated with CRM or accounting systems, AKA Nirvana.
9011 Mountain Ridge Dr.
Travis Building, Suite 200
Austin, TX 78759