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Multi-store model of memory

Multi-store model of memory. Atkinson and Shiffrin (1968). It is a structural model Linear flow Contains 3 separate independent components . Environmental stimuli. Made up of the 5 senses e.g smell, touch, hear, taste and sight . Sensory memory. Decay. Attention.

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Multi-store model of memory

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  1. Multi-store model of memory Atkinson and Shiffrin (1968). It is a structural model Linear flow Contains 3 separate independent components

  2. Environmental stimuli

  3. Made up of the 5 senses e.g smell, touch, hear, taste and sight Sensory memory Decay

  4. Attention

  5. Short-term memory • Limited capacity and duration • Capacity is 7 plus or minus 2 (Miller 1956) • Duration is maximum 20seconds when sub-vocal rehearsal has been blocked (Peterson and Peterson 1959) • Prefers to encode acoustically (Baddeley 1966) Decay/Lost

  6. Maintenance Rehearsal If information rehearsed enough, It goes into the long term memory. Retrieval takes active information from long term memory back into short term memory Retrieval

  7. Long-termmemory • Unlimited capacity and unlimited duration • Duration – is about 48years and possibly higher (Bahrick et al 1975) • Prefers to be encoded semantically (meaning) Decay and Displaced

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