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Size: 12x750ml Alcohol : 11.5% pH: 3.1 Residual Sugar: 60.0 g/L Winemaker Notes PowerPoint Presentation
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Size: 12x750ml Alcohol : 11.5% pH: 3.1 Residual Sugar: 60.0 g/L Winemaker Notes

Size: 12x750ml Alcohol : 11.5% pH: 3.1 Residual Sugar: 60.0 g/L Winemaker Notes

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Size: 12x750ml Alcohol : 11.5% pH: 3.1 Residual Sugar: 60.0 g/L Winemaker Notes

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  1. Size: 12x750ml Alcohol: 11.5%pH: 3.1Residual Sugar: 60.0 g/L Winemaker Notes Color: Bright pale yellow and hints of green Aroma: Intense aromas of white flowers and roses and appealing notes of sweet fruits, apricots and peaches Palate: A sweet young wine with a refreshing finish Pairing: Pairs perfectly with appetizers, blue cheeses, Asian cuisine, desserts and warm, sunny days by the pool UPC: 635818000456

  2. Moscato remains one of the fastest growing varietals in the US • Up 12.9% in 52 weeks ending 11/9/13* • Consumers embracing lighter, sweeter, more fruit-forward flavors than ever before Nielsen Data, US Food, Drug and Liquor

  3. Frosted glass hints at crisp, refreshing taste • Label imagery promotes sense of place and enjoyment • Screwcap finish to prolong enjoyment • Shipper carton stands out for display opportunities Fresh take on growing varietal helps drive new opportunities

  4. Launch Tools Include: Tech Sheet Intro Sheet Sell Sheet

  5. Launch Programming: Escalating distribution incentive for new placements • One case = branded earbuds • Three cases = branded headphones • Five cases = branded portable speaker

  6. Consumers embracing lighter, sweeter, more fruit-forward flavors than ever before More than half of all Moscatodrinkers are under 45, and almost 30% are under 30 years old Moscato is America’s 3rd most popular white varietal wine – ahead of Sauvignon Blanc $8-$11 segment growing the fastest, accounts for almost 33% of total Moscato sales