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JAMESBURG, NEW JERSEY

JAMESBURG, NEW JERSEY. Edward J. Bloustein School of Planning and Public Policy. Outline. Background Context Community Workshop Visual Preference Survey The Document Urban Design Plan. Jamesburg. Target Market. Untapped Retail Potential Jamesburg (2,200+ households)

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JAMESBURG, NEW JERSEY

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  1. JAMESBURG, NEW JERSEY Edward J. Bloustein School of Planning and Public Policy

  2. Outline • Background Context • Community Workshop • Visual Preference Survey • The Document • Urban Design Plan

  3. Jamesburg

  4. Target Market • Untapped Retail Potential • Jamesburg (2,200+ households) • 19 retail establishments • Jamesburg is losing out on $16 million of potential retail sales • Monroe Township (12,900+ households) • 49 retail establishments • Monroe Twp is losing out on $203 • million of potential retail sales

  5. Population Projections Source: NJTPA

  6. New Jersey Magazine

  7. Description of the Area • 21.8 acres • 7 blocks • 52 parcels

  8. Community Workshop • February 17, 2007 • Beta VPS • Goals of participants • Economic and cultural diversity • Creation of a destination point • Improved walkability • Traffic calming • Improvements around Lake Manalapan

  9. Community Workshop High (RED) redevelopment Moderate (ORANGE) revitalization Low (YELLOW) minor revitalization Little (GREEN) no revitalization

  10. Community Workshop Determined centers and intensities of downtown Town centers were located by residents along East and West Railroad avenues within the current downtown commercial district Intersection with Willow Street Consistent with Downtown revitalization goals

  11. Visual Preference Survey • - March 17, 2007 • 150 participants • How appropriate is the image you are seeing for now and in the future for downtown Jamesburg?

  12. VPS: Streets Two-way Main Street Existing street -4(4) 4(5) Main Street with Boulevard Existing intersection 7(4) 4(5) -6(4)

  13. VPS: Pedestrian Realm Wide sidewalks with outdoor seating Existing retail sidewalk with parking 7(4) -4(4) Wide sidewalk with mature trees Existing pathway next to train tracks -6(5) 7(3)

  14. Photo Simulations

  15. VPS: Building Typology Existing one-story strip mall Two to three story mixed- use 4(5) -4(5) Small gallery in two-story building Existing commercial and residential 4(5) -3(5)

  16. Photo Simulations

  17. VPS: Signage Panera Bread Billboard-type signage 6(3) -5(5) Kiosk with bicycle rack Strip mall signage 5(4) -7(5)

  18. VPS: Parking Side surface parking lot Access to rear parking 5(3) -3(5) Parallel and slanted parking spaces Front surface parking lot 3(4) -3(5)

  19. VPS: Parks/Open Space Paved walking trail/plaza around lake Existing pedestrian access to lake -2(6) 7(3) Lake surrounded by outdoor dining, retail, etc. Existing open lot -3(5) 7(3)

  20. Photo Simulations

  21. VPS: Mobility Structured parking lot with retail on street-level Walking 8(3) -1(7) Light rail train Commuter rail -2(8) 1(7)

  22. Relationship to Local Objectives “Promote the economic vitality of the downtown area by improving its physical appearance.” “The physical appearance of the downtown area should be improved to create a pleasant, attractive shopping area. Landscaping, plantings, and architectural unity should be the themes for the future.” “The downtown area’s proximity to Manalapan Lake and Thompson Park should be capitalized upon in order to restore the downtown area’s role as a sub-regional business center.” “Make the fullest use of downtown area second floor spaces with residential and/or offices uses to prevent building deterioration while still protecting retail sales and services on the lower levels.”

  23. The Document • Design Standards • Purpose • Architecture Standards • Street Regulating Standards • Streetscape Elements • Landscape and Open Space Design Standards

  24. Urban Design Plan

  25. Circulation • Street Network Four new street types were created Four existing streets received improvements • Examples • Promenade Drive • Residential Street • East/West Railroad Avenue

  26. Street Sections

  27. Street Sections 7(3)

  28. Street Sections 7(3)

  29. Circulation

  30. Circulation Pedestrian Sheds

  31. Landscape Landscape Plan

  32. Land Use Ground Floor Plan

  33. Land Use Building Uses • 114,710 total square feet of retail • 2,915 Square feet of civic (train station offices/community space) • 100,245 square feet of office space • 83,285 square feet of flex space (3rd floor spaces of office and/or residential) • 48 to 96 new retail establishments • 178 to 244 new residential units

  34. Building Typologies Townhouse

  35. Building Typologies Main Street Retail

  36. Building Typologies Mixed Use

  37. Building Typologies 3 over 1

  38. Features of the Plan The Promenade The new waterfront plaza and retail shops on Lake Manalapan Main St. Retail New mixed use development including retail, office and residential space

  39. Features of the Plan The Promenade

  40. The Promenade

  41. Features of the Plan Main Street

  42. Main Street

  43. Conclusion • Vision plan • Is a vision for the future of downtown Jamesburg • Product of community workshop and VPS • Creates a vibrant village • Feasible plan for now and in the future of downtown Jamesburg

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