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CANNON. Group Members Ayush Sinha David Poon Fez Molla Kirsten Scothon. Contents. Introduction Value Chain Analysis Resources,Competincies and Competitive Advantages Competencies. Introduction. Electrophotography Process invented by Chester Carlson-Licensed to Xerox 1948

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cannon

CANNON

Group Members

Ayush Sinha

David Poon

Fez Molla

Kirsten Scothon

contents
Contents
  • Introduction
  • Value Chain Analysis
  • Resources,Competincies and Competitive Advantages
  • Competencies
introduction
Introduction
  • Electrophotography
  • Process invented by Chester
  • Carlson-Licensed to Xerox 1948
  • 1933 Cannon was founded
  • Production cameras and
  • Lenses,Laser camera manufactured in Japan in 50s
  • Late 60s - Canon enters photocopier market and spectography
  • Late 70s - Expansion of Xerox’s PPC patents -
  • Entry of new entrants
  • Diversification,vision and innovation
resources competencies competitive advantages
Easy to imitate

Trade or buy technology from external partners

Wholly owned subsidiaries

Personal

Backward integration in unique technology

Overseas produce parts

GINGA(Intranet: 1992)

Difficult to imitate

Intellectual Property: Patents and Licenses

Utilise competitor’s dealers and supply stores

Functional Committees

Resources,Competencies & Competitive Advantages
competencies
EASY TO COPY COMPETENCIES

Advertising

Prioritise product development

Minimise risk

Waste elimination programme

CORE COMPETENCIES

Visionary management

Ability to diversify

Decentralised R&D

Partnerships/Joint Ventures

Strong research group

Technical innovation

Competencies