Jordan’s Keys to Marketing Magic. Creativity Rules. Ignore everything your professors taught you (well, almost everything…). Sources of Ideas Literature Travel Comedians. Sell Drugs. Don’t Do Drugs (The best advertising is no advertising). Don’t Invest in Fads. Americanize the Exotic.
(let your customers do the work…)
(don’t keep up with the Joneses)
But also be a hater…