Playcast Media Systems Introduction Presentation

1. Playcast Media Systems Introduction Presentation

2. Vision Playcast brings high end video games to streaming distribution

3. Game Streaming Highlights • Playstation 3\Xbox 360 quality gaming without the console or game software • High end, next generation off-the shelf games run on the server side • Encode and stream the audio and video as MPEG stream in real time • Game controller connected to TV/Set Top Box/PC/Mac • End-to-end user experience is PS3/XBOX360 quality • Streaming Service is commercially available in Europe and Asia • Available on Public and private cloud systems (over the top and over Cable\IPTV)

4. Company About Playcast • Founded in 2007 • Ran first field trial on a live cable system in ‘08, large scale system in ‘09 and live service in ‘10 • Headquartered in Kibbutz Mishmarot, Israel • Media and European sales in London and Lisbon • Media and APAC sales in Singapore • Privately held (VC funded) Playcast Headquarters

5. Business Model Highlights • Playcast provides a complete Game streaming solution • Servers system (data centers) • Managed Content solution (Royalties and programming) • Integration into CE products • White-lable • Revenue Sharing

6. Commercial Service • Launched Service with Portugal Telecom and Singtel • Portugal Telecom • Branded Meo Jogos (Meo is the PT TV brand) • Available to the Fiber subscribers (adding DSL in July ‘11) • Singtel • Branded “Esc” (Excape) • Available to Fiber, DSL and competitors broadband users Singtel CEO announcing launch PT CEO announcing launch

7. Games Catalog • Industry’s most recognized brands from Activision, THQ, Capcom, Codemasters, Atari, Disney and more. • Content packages the content • On-air service targets family demographics, with a package of high end titles, including First Person Shooters, Sports, Fighting, Racing, Adventure and Casuals

8. Packaging • Flexible packaging options • Sample basic package: selection of 20 titles, refreshed monthly for (play as you will) • Thematic package: 1 – 10 titles, sold in addition to the basic pack (Sports, Kids, Disney etc.) • A-la-carte: games sold for 24 hours

9. User Experience • Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent

10. Typical Basic Package Lineup • Shooters: Call of Duty, Metro 2033, Frontlines, Operation Flashpoint, Red Faction Guerilla • Racers: Dirt2, MotoGP, Pure, Test Drive • Action and Adventure: Street Fighter4, Back to the Future • Kids: Toy Storey 3, G-Force, Bolt, Kong Fu Panda • Puzzles: Balance, Majong, Chameleon Gems

11. System overview PC/Tablet Monitoring System Game Network Management Community User Data Storage Streaming Servers Connected TV Access Network STB Video Gamepad commands Session control Session control Playcast Media – Confidential

12. CPE Requirements • HID drivers on the USB ports (for gamepad) • Low latency decoding (optimize buffers parameters) • MPEG decoding (MPEG2/H.264) • UDP/HTTP streaming • Bitrates of 3 – 6 Mbps • Thin client • Session management • Sending gamepad commands back to the server

13. Thank You