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2008 Media Presentation Mark McGinty GolfersMD 203 915 4612 [email protected] Athletes, especially golfers, are always looking for an edge — a way to improve their game. Better health is that edge. Health = Performance GolfersMD.com

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2008 Media Presentation

Mark McGinty

GolfersMD

203 915 4612

[email protected]


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Athletes, especially golfers, are always looking for an edge — a way to improve their game. Better health is that edge.

Health = Performance


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GolfersMD.com — a way to improve their game. Better health is that edge.

GolfersMD.com is committed to setting the standard for golf-health information. GolfersMD.com is about real performance results through the improved health of its users.

GolfersMD.com delivers on this promise by providing:

- Exclusive videos featuring industry experts

- Healthwise Knowledgebase providing health industry leading content

-Articles written by leading authorities in their respective fields

- A community of committed athletes and experts sharing information

- Industry-first features like athletic trainer and doctor directories

The success of GolfersMD.com will change the way athletes and sport-health professionals search for health information.

2008 GolfersMD.com Media Presentation


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Our Demographic — a way to improve their game. Better health is that edge.


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Our Demographic — a way to improve their game. Better health is that edge.

There are over 26 million recreational golfers in North America and play more than 481 million rounds per year*

Over 50 million golfers play one round or more

There are 16,000 Golf Courses in the US

*National Golf FoundationGolf Consumer ProfileCore Golfers 2005

2008 GolfersMD.com Media Presentation


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Our Demographic — a way to improve their game. Better health is that edge.

Education - Highest Level Completed

*Golf Digest 2006 Study

2008 GolfersMD.com Media Presentation


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Our Demographic — a way to improve their game. Better health is that edge.

Household Income

Average $180K

Median $114.5K

Base 514

*Golf Digest 2006 Study

2008 GolfersMD.com Media Presentation


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The Industry — a way to improve their game. Better health is that edge.

2008 GolfersMD.com Media Presentation


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The Industry — a way to improve their game. Better health is that edge.

Golf is a Growth Industry

Year to Year Comparison – Number of Rounds of Golf

TotaI U.S. Golf facilities 4.4%

Private CIubs 3.5%

TotaI Public Courses 4.6%

* Source: NGF/AIIied Golf Associations

September to September, 2007

2008 GolfersMD.com Media Presentation


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The Industry — a way to improve their game. Better health is that edge.

Common Golf injuries and ailments*

Back Pain/Injury 27%

Allergies 24%

High Blood Pressure 23%

High Cholesterol 22%

Knee Injury/Pain 22%

* Source: Golf Digest 2006 Study

2008 GolfersMD.com Media Presentation


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The Industry — a way to improve their game. Better health is that edge.

  • Online Health Information

  • The online health information category reached an average of 55.3 million monthly U.S. visitors in the first quarter of 2007. A 12% year over year increase.*

    • WebMD had 17.1 million unique visitors per month (up 25% over 2006)

    • Yahoo Health had 6.7 million uniques per month an 83% increase

    • Healthline.com had 2.6 million uniques per month an 269% increase

*Comscore 9/25/07

2008 GolfersMD.com Media Presentation


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The Industry — a way to improve their game. Better health is that edge.

Online Video

YouTube visitors watch 100 million videos a day*

The killer application is video-based communication, nearly half of which is produced by users themselves**

Online Communities

More than One Billion people are now subscribed to social networking sites worldwide, contributing to more than a quarter of all internet traffic. **

* Reuters 9/26/07

**itwire.com 10/16/07

2008 GolfersMD.com Media Presentation


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Advertising Opportunities — a way to improve their game. Better health is that edge.


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B — a way to improve their game. Better health is that edge.

A

The Home Page

E

C

Multiple Ad Units Including:

・ Leaderboard (A)

・ Buttons (B)

・ Skyscraper –160x600 (C)

・ 2 Big Box Ads (D)

Sponsorship Opportunities (E)

・ Sponsor the home page

・ Sponsor a section

D

2008 GolfersMD.com Media Presentation


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A — a way to improve their game. Better health is that edge.

B

Article Pages

Multiple Ad Units Including:

・ Leaderboard (A)

・ Buttons (B)

・ Skyscraper –160x600 (C)

・ Banner (D)

C

D

A

2008 GolfersMD.com Media Presentation


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Video — a way to improve their game. Better health is that edge.

- Player Sponsorship (A)

- Preroll Spot

C

A

Sample Video

Featuring Dr. Morris Pickens, Ph.D

Sports Psychology Coach

Other GolfersMD Experts Include:

Jerrett Garner

Michael Breed

Mike Shannon

Susan Hill

Gale Peterson

Gary Gilchrist

2008 GolfersMD.com Media Presentation


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Advertising Packages — a way to improve their game. Better health is that edge.

Foundation Sponsor (2)

・ Category Exclusive ad placement across multiple pages

- Rotating 300x250 and 728x90 across multiple pages

- “Foundation Sponsor” identification with “linked logos”

・ Foundation Sponsor ID in non-competing email blasts

Video

・ Rotating preroll ad message in select videos ミ on site and in syndication

・ Sponsorship of video player “skin”

Arena Sponsorship

・ Category exclusive ownership of Health Concerns, Fitness &

Prevention, or Equipment. Also available: sponsorship of

one or more Experts

・ Preroll on arena videos

Home Page Ownership (all ad units)

・ Delivery of 728x90, 300x250, and 160x600 on home page

・ Up to 10 times per month per unique visitor

ROS

・ Rotating 728x90, 300x250, and/or 160x600 ads throughout site

2008 GolfersMD.com Media Presentation


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Contact — a way to improve their game. Better health is that edge.

Mark McGinty

GolfersMD

203 915 4612

[email protected]

2008 GolfersMD.com Media Presentation


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