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2008 Media Presentation - PowerPoint PPT Presentation

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2008 Media Presentation

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  1. 2008 Media Presentation Mark McGinty GolfersMD 203 915 4612 mark@golfersmd.com

  2. Athletes, especially golfers, are always looking for an edge — a way to improve their game. Better health is that edge. Health = Performance

  3. GolfersMD.com GolfersMD.com is committed to setting the standard for golf-health information. GolfersMD.com is about real performance results through the improved health of its users. GolfersMD.com delivers on this promise by providing: - Exclusive videos featuring industry experts - Healthwise Knowledgebase providing health industry leading content -Articles written by leading authorities in their respective fields - A community of committed athletes and experts sharing information - Industry-first features like athletic trainer and doctor directories The success of GolfersMD.com will change the way athletes and sport-health professionals search for health information. 2008 GolfersMD.com Media Presentation

  4. Our Demographic

  5. Our Demographic There are over 26 million recreational golfers in North America and play more than 481 million rounds per year* Over 50 million golfers play one round or more There are 16,000 Golf Courses in the US *National Golf FoundationGolf Consumer ProfileCore Golfers 2005 2008 GolfersMD.com Media Presentation

  6. Our Demographic Education - Highest Level Completed *Golf Digest 2006 Study 2008 GolfersMD.com Media Presentation

  7. Our Demographic Household Income Average $180K Median $114.5K Base 514 *Golf Digest 2006 Study 2008 GolfersMD.com Media Presentation

  8. The Industry 2008 GolfersMD.com Media Presentation

  9. The Industry Golf is a Growth Industry Year to Year Comparison – Number of Rounds of Golf TotaI U.S. Golf facilities 4.4% Private CIubs 3.5% TotaI Public Courses 4.6% * Source: NGF/AIIied Golf Associations September to September, 2007 2008 GolfersMD.com Media Presentation

  10. The Industry Common Golf injuries and ailments* Back Pain/Injury 27% Allergies 24% High Blood Pressure 23% High Cholesterol 22% Knee Injury/Pain 22% * Source: Golf Digest 2006 Study 2008 GolfersMD.com Media Presentation

  11. The Industry • Online Health Information • The online health information category reached an average of 55.3 million monthly U.S. visitors in the first quarter of 2007. A 12% year over year increase.* • WebMD had 17.1 million unique visitors per month (up 25% over 2006) • Yahoo Health had 6.7 million uniques per month an 83% increase • Healthline.com had 2.6 million uniques per month an 269% increase *Comscore 9/25/07 2008 GolfersMD.com Media Presentation

  12. The Industry Online Video YouTube visitors watch 100 million videos a day* The killer application is video-based communication, nearly half of which is produced by users themselves** Online Communities More than One Billion people are now subscribed to social networking sites worldwide, contributing to more than a quarter of all internet traffic. ** * Reuters 9/26/07 **itwire.com 10/16/07 2008 GolfersMD.com Media Presentation

  13. Advertising Opportunities

  14. B A The Home Page E C Multiple Ad Units Including: ・ Leaderboard (A) ・ Buttons (B) ・ Skyscraper –160x600 (C) ・ 2 Big Box Ads (D) Sponsorship Opportunities (E) ・ Sponsor the home page ・ Sponsor a section D 2008 GolfersMD.com Media Presentation

  15. A B Article Pages Multiple Ad Units Including: ・ Leaderboard (A) ・ Buttons (B) ・ Skyscraper –160x600 (C) ・ Banner (D) C D A 2008 GolfersMD.com Media Presentation

  16. Video - Player Sponsorship (A) - Preroll Spot C A Sample Video Featuring Dr. Morris Pickens, Ph.D Sports Psychology Coach Other GolfersMD Experts Include: Jerrett Garner Michael Breed Mike Shannon Susan Hill Gale Peterson Gary Gilchrist 2008 GolfersMD.com Media Presentation

  17. Advertising Packages Foundation Sponsor (2) ・ Category Exclusive ad placement across multiple pages - Rotating 300x250 and 728x90 across multiple pages - “Foundation Sponsor” identification with “linked logos” ・ Foundation Sponsor ID in non-competing email blasts Video ・ Rotating preroll ad message in select videos ミ on site and in syndication ・ Sponsorship of video player “skin” Arena Sponsorship ・ Category exclusive ownership of Health Concerns, Fitness & Prevention, or Equipment. Also available: sponsorship of one or more Experts ・ Preroll on arena videos Home Page Ownership (all ad units) ・ Delivery of 728x90, 300x250, and 160x600 on home page ・ Up to 10 times per month per unique visitor ROS ・ Rotating 728x90, 300x250, and/or 160x600 ads throughout site 2008 GolfersMD.com Media Presentation

  18. Contact Mark McGinty GolfersMD 203 915 4612 mark@golfersmd.com 2008 GolfersMD.com Media Presentation