Chapter 7. Electronic Business Systems. Learning Objectives. Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company: Enterprise resource planning Customer relationship management Supply chain management
Electronic Business Systems
Source: Adapted from Mohan Sawhney and Jeff Zabin, Seven Steps to Nirvana: Strategic
Insights into e-Business Transformation (New York: McGraw-Hill,2001), p. 175.
Microsoft Excel & Access programs could not handle the increase in business volume and customer information could not be easily shared.
FXCM decide to implement CRM software from Salesforce.com to handle the complexities of their business.
CRM software enables sales and marketing professionals to increase sales revenue by providing more and better services to customers and prospects.Case 1: Forex Capital Markets and Wyse Technology: The Business Benefits of CRM
Use the Internet to research these companies and discover how Salesforce is responding to this intense competition for customers in the CRM market.Real World Internet Activity