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Disintermediate or Die! Altus Learning Systems 61 E. Main Street Los Gatos, California, USA 95030 408.395.9154 Ted Cocheu, CEO Altus Learning Systems Objectives In this session you will learn:

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Disintermediate or Die!

Altus Learning Systems

61 E. Main Street

Los Gatos, California, USA 95030


Ted Cocheu, CEO

Altus Learning Systems

  • In this session you will learn:
    • Why disintermediation is critical
    • About two types of disintermediation
      • Development/capture
      • Learner access
    • The difference between Rapid Development and Rapid eLearning
    • A five-step disintermediation process
      • Identify knowledge flows
      • Capture the knowledge
      • Transform knowledge into data
      • Make available in multiple formats
      • Make it searchable and precisely accessible
    • What distintermediated systems look like
a definition




A Definition
  • Definition from Wikipedia
    • In economics, disintermediation is the removal of intermediaries in a supply chain: cutting out the middleman.
survey results
Survey Results
  • Need for faster development
  • Need to reduce costs of development
  • SMEs as source of content
  • Interviewing as most common method
  • Problem: Access to SMEs
  • Problem: Content review/approval
  • 78%
  • 70%
  • 86%
  • 70%
  • 53%
  • 60%

Source: eLearning Guild Report

survey results5
Survey Results
  • Need for faster development
  • Need to reduce costs of development
  • SMEs as source of content
  • Interviewing as most common method
  • Problem: Access to SMEs
  • Problem: Content review/approval
  • Solution: Infrastructure and technology
  • Solution: More efficient use of SMEs
  • 78%
  • 70%
  • 86%
  • 70%
  • 53%
  • 60%
  • 77%
  • 6%??

Source: eLearning Guild Report

converging waves

Time toKnowledge

Volume ofKnowledge

Converging Waves





design development challenge


Design/Development Challenge

Time toKnowledge

Volume ofKnowledge


TraditionalID Zone

Disintermediation Zone


1 2 3 4 5 6 7 8 9



two meanings of rapid

Rapid DevelopmentGoal: Streamline course development process







Rapid eLearningGoal: Create shortest path between experts and learners




Two Meanings of Rapid
challenge 2 can t remember it
Challenge #2: Can’t Remember It!

“Memory, it seems, decays with awful rapidity: one hour after learning,56% of the assimilated material has gone to the wind; one day later, 66% has evaporated; and after one month, 80% is gone.”

Rebecca Rupp, AuthorCommitted to Memory: How We Remember and Why We Forget

challenge 3 can t find it
~20% spent seeking info,1 day/week,10 weeks/year

<50% successful

10% of payroll wasted seeking unsuccessfully

Often working without needed knowledge


Challenge #3: Can’t Find It!
reason between the ears
Reason: Between the Ears

“The real wealth of any organization lies between the ears of its people. We've arrived in an economy where it is thinking, knowledge, intellectual capital that tip the balance between success and failure."

Thomas A. Stewart, Editor-in-Chief of Harvard Business Review,Author of Intellectual Capital

the challenge
The Challenge

"The key learning challenge today is enabling knowledge workers to readily share and store their knowledge so they can all easily know what each other knows when they need to know it.“

  • Santa Clara University, Center for Science, Technology, and Society:
five step process
Five-Step Process
  • Step #1: Identify knowledge flows
  • Step #2: Capture the knowledge
  • Step #3: Transform knowledge into data
  • Step #4: Make available in multiple formats
  • Step #5: Make it searchable and accessible
step 1 identify knowledge flows
Sales meetings

New product introductions

Channel partner conferences

New hire orientations

Management communications

Interdepartmental meetings

Staff meetings

Conference calls

Training classes

Step #1: Identify Knowledge Flows

Find where the critical knowledge is already flowing in your organization

step 2 capture the knowledge
Step #2: Capture the Knowledge
  • Record with media (audio and/or video)
  • Record anytime, anywhere
  • Easy for SMEs (don’t do anything differently)
  • Easy for learners
  • Highly scalable process
  • Examples:
    • Key business processes (new product introductions)
    • Key programs (virtual team meetings)
    • Central facilities (corporate conference rooms)
it can take many forms

Presentations and Lectures

Software Demonstrations


It Can Take Many Forms

and many more…

an example
Internal knowledge transfer meeting
  • Record meeting
  • Deliver on demand
An Example
step 3 transform knowledge into data


Step #3: Transform Knowledge Into Data
  • Data sources
    • Create meta data (typical but very limited)
    • Extract text from slides (if available)
      • Slide titles, text, notes
    • Transcribe (every spoken word)  The Key!!
  • Structure
    • Category/subcategory
    • Course/event
    • Presentation/module
    • Topic (slide title)
    • Subtopic (transcript)
knowledge data structure








Knowledge (Data) Structure
step 4 make available in multiple formats
Step #4: Make Available in Multiple Formats
  • Streaming audio/video—on-demand
  • Downloadable audio/video (MP3/4)—on the go
  • Downloadable PowerPoint—build your own
  • Transcripts—accessible, versatile, localizable
  • RSS subscription—notify when available(such as podcasting)
example corporate repository
Example Corporate Repository
  • Total Repository
    • Five years of content
    • Over 5,000 presentations
    • Over 23 million words
  • Technical Sales Category
    • Over 10 million words in transcripts
    • Over 2 million words in slides
    • 5:1 ratio of words in transcripts vs. slides
people use it
People Use It!

Avg. 20% per Quarter Growth for Last 10 Quarters

Number of Content Uses

1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05

Quarters 1Q03 – 2Q05

people love it
People Love It!

From: Field Engineer

Sent: Friday, January 14, 2005 6:10 PM


Subject: This is incredible!

I just wanted someone to know that I think this is one of the most important and useful sites for an FE that I have ever encountered. I just want to thank everyone who assembled this project.

This is incredible. I now have the capability to train myself better than I ever have before. I am one happy FE today!!!!

Field Engineer

Leading Networking Company

next phase
Next Phase
  • User generated content
  • User selected content (subscription via RSS)
  • Complete disintermediation
  • Examples
    • Wikis
    • Blogging
    • Podcasting
      • Audio
      • Video

Video iPod at Cisco Systems

further references
Further References
  • Rapid e-Learning Development Research Report
  • Rapid E-Learning: Groundbreaking New Research
  • Rapid E-Learning What Works
  • Rapid eLearning News Blog
  • Rapid eLearning Portals
    • eLearning Forum Portal
    • Santa Clara University Portal:
    • World Affairs Council Portal