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OACB MR/DD Conference 2007. Bill Balderaz Webbed Marketing www.webbedmarketing.com. Mentos and Diet Coke. Thunder!. Sony. Sony Style. Agenda. What is Online Buzz? Why Should I Care? Reputation Management Your Word Of Mouth Q&A. Web Results. What is Online Buzz?.

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oacb mr dd conference 2007

OACBMR/DD Conference2007

Bill Balderaz

Webbed Marketing


  • Sony Style

What is Online Buzz?

Why Should I Care?

Reputation Management

Your Word Of Mouth


what is online buzz
What is Online Buzz?

When consumers and influencers create

or distribute

content about a brand or organization

for consumption by other consumers

via online media

consumers make decisions based on buzz
Why Should I Care?Consumers Make Decisions Based on Buzz
  • “An intelligent man learns from his experience a wise man learns from the experience of others”
    • As many as 2/3 of all purchase are influenced by WOM
    • 15% of all conversations involve a product or service
    • 40% of every WOM interaction includes communication about another media
all marketing is search marketing
All Marketing Is Search Marketing
  • About 60% of online shoppers start with search; 40% of shoppers start by typing a URL or company name into a search engine
  • 26% of all returned results are consumer generated content
  • Google is showing a preference to CGM
customers define your image
Customers Define Your Image
  • In 1917 George Smith wrote: “The best is that which the public determines is best.”
we can t keep up
We Can’t Keep Up
  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers
  • The blogosphere doubles every six months
  • Technorati it tracking 70+ million blogs
crossover factor
Crossover Factor
  • Bloggers blog about the news
  • The news reports on blogs
Online Buzz is about getting the online media and consumers communicating with an organization’s audience.
blog search
Blog Search

300 blog posts