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BUS 361 E-Business

BUS 361 E-Business. Chapter 1 Introduction. Learning Objectives. Define e-business Identify & explain the foundations of e-bus Describe how e-bus fits into the traditional business environment Identify & evaluate the major strategies of businesses that adopt e-bus

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BUS 361 E-Business

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  1. BUS 361E-Business Chapter 1 Introduction

  2. Learning Objectives • Define e-business • Identify & explain the foundations of e-bus • Describe how e-bus fits into the traditional business environment • Identify & evaluate the major strategies of businesses that adopt e-bus • Explain the benefits of e-bus • Discuss the challenges facing e-business and how enterprises are addressing them.

  3. Introduction • Dot-Com bubble (‘97) • Low interest rates • Amazon, eBay, E-trade • Growth not profits • Thousands of failures for every success • Internet usage rates skyrocketed • Mobility • Laptops, Smart phones, i-pads • MySpace, Facebook, Twitter, YouTube, Tumblr

  4. Cloud Computing • Running software on several connected computers at the same time “Software as a service” • Running client software on a remote server • Sharing resources • Re-allocating resources

  5. Business Plans Or lack there of: • Napster Vs. • Formal plans What’s the difference in the companies? • Networked World & implications

  6. What is E-business? • “Any business carried out in electronic form” • Wire transfers • Internet growth • E-commerce • New channels • Wider markets • Now called e-business • Strategy, execution, supervision, goals etc.

  7. E-Business models Models feature: • Speed • Convenience • Customization • Redefinition of Product Value • Media flexibility

  8. Strategies All about CRM • Outsourcing • Partnerships • Joint ventures • Liaisons • Mergers • Collaboration with suppliers/customers/competitors

  9. Systems Integration Using Internet systems (extranets & intranets) to seamlessly share information from: • Email • SCM • ERP • Production Works on both buy and sell sides of the business

  10. Terminology • HTML • SAP – Business suite from the German company SAP-erg • XML … Extensible Markup :anguage • Doesn’t rely on single pre-set tags • Shopping Carts • Firewalls • EDI

  11. More … • ERP Enterprise Resource Planning • Software systems used to automate activities • SAP, Oracle & PeopleSoft • SCM Supply Chain Management • E-procurement • Buy-Side & Sell-Side • Data Mining/Business Intelligence

  12. E-Bus Areas • B2C • B2B • B2G/G2B • C2C … though one is a business

  13. Benefits to the Business • Increasing Sales • Reducing Costs • Improved Customer Service • Responding to Competitive pressures • Expanded Market Research

  14. Challenges • Privacy & Security • Security & Payment Systems • Firewalls • Personal Information Protection & Electronic Documents Act • Wallets, PayPal, smart cards

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