Your 5-point daily participation grade is based on CLA’s core-values:

1. SMART (Participation) Grade (5 min) Each day YOU will decide the grade you deserve.* Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades.

2. Do Now (5 min) What is an advertising appeal? It is an advertising request.

3. Examining Ads and Reviewing Appeals: Part 2 Activity 1.17 

4. Agenda • Do Now (5 min) • Objectives (1 min) • Types of Advertising Appeals (10 min) • Preview Advertisements (5 min) • Analyze advertisements in groups (15) • Writing Prompt (15 min) • Closing (1 min) • Exit Slip (5 min) • Participation Grades (3 min)

5. Content (The knowledge you’ll master today) • SWBAT: • Create rough draft classroom norms for 10 different situations • Create class-wide final-draft classroom norms for 10 different situations • Define the word “norm” and explain why it is important to have norms Objectives (2 min) • Content (The knowledge you’ll master today) • SWBAT: • Analyze the appeals in advertisements • Define common advertising appeals Language (How you will master the knowledge) By: • Discussing the advertisements in class and filling out a worksheet • Taking notes on SpringBoard

6. Types of Advertising Appeals (Requests) (10 min) • Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard p. 71

7. Types of Advertising Appeals (Requests) (10 min) • Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard p. 71

8. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

9. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

10. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

11. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

12. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

13. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

14. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

15. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

16. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

17. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

18. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

19. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

20. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

21. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

22. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

23. Preview Advertisements (5 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

24. Writing Prompt (15 min) • Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet Write a paragraph identifying: -the target audience -the appeals the ad uses to reach this audience -whether you think the ad was effective in persuading the audience of its meaning

25. Content (The knowledge you’ll master today) • SWBAT: • Create rough draft classroom norms for 10 different situations • Create class-wide final-draft classroom norms for 10 different situations • Define the word “norm” and explain why it is important to have norms Closing (1 min) • Did you master the following objectives? • Content (The knowledge you’ll master today) • SWBAT: • Analyze the appeals in advertisements • Define common advertising appeals Language (How you will master the knowledge) By: • Discussing the advertisements in class and filling out a worksheet • Taking notes on SpringBoard

26. Exit Slip (5 min) Which type of appeal do you think is the most effective? Why?

27. SMART (Participation) Grade (5 min) Each day YOU will decide the grade you deserve.* Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades.