Social Networking as a Job Search Tool

1. Social Networking as a Job Search Tool August 18, 2009

2. About Kelly Services • Kelly Services, Inc. is a world leader in workforce management services and human resources solutions headquartered in Troy, Michigan. • Kelly provides workforce solutions and expertise that includes; outsourcing, vendor on-site and full-time placement to clients on a global basis.  • Kelly provides employment to nearly 650,000 employees annually • We provide talent for; accounting, engineering, information technology, law, science, industrial services, education, and health care. • Revenue in 2008 was $5.5 billion.

3. Social Networking – Web 2.0 • Over 70% has been using the Internet for over 7 years • User generated content – collective sharing of the masses. Worldwide Social Media Reach CareerBuilder.com Social Networking Sales Training

5. Using Social Media to Support Your Career Using online communities, blogs, wikies, networking sites to… • Build Your Brand – enabling others to find you • Network/Connect - with your target audience

6. A Myriad of Sites to Consider… Choose Wisely! And LinkedIn… About.com Job Searching Social Networking Sites – Allison Doyle

7. Active User Growth on Facebook: Globally 200 MM CareerBuilder.com Social Networking Sales Training

8. Twitter • 19 million UV in May ‘09, 1.8 million UV in June ‘081 • 18 million UV in April ‘092, just 1.47% growth over May • 17 million registered users5 • US, UK, and Canada top three user countries • 10.34% of Twitter traffic referred from Facebook1 • 9.97% from Google • 5% from Yahoo • 2% from MySpace • 25th most visited U.S. site, June ‘093 • Infrequent users comprise nearly ¼ traffic3 • 90% activity from 10% users6 1 Compete.com, 2 Mashable.com, 3Quantcast.com, 4Nielsen Online, 5twitterscore.net, 6 Forrester

9. LinkedIn • 2 million members join per month – roughly 1 new member per second • Members from each of the Fortune 500 • 1 in 20 US users is HR professional • Users like the professional and business oriented look and feel • Users tend to be more Senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above) • Majority are decision makers or have influence in the purchase decisions at their companies (DMs tend to be more active on LinkedIn) • 4 kinds of LinkedIn users • Savvy Networkers • Senior Executives • Late Adopters • Exploring Options LinkedIn Presentation: 10 Ways to Find Your Dream Job

10. How To Use • Create your personal brand • Enable people to find you, introduce yourself, • Use as a starting point to network, build a network, build a professional image. • Support others in their journey building a reciprocal support environment • Utilize privacy settings • Be consistent across sites • Figure out what each site has to offer: information, connections, communication tool, management • Be creative • Beverly Sheppard: 6K for nothing, 6K for a job About.com Job Searching Social Networking Sites

11. Social Networking: Building Your Brand • In general, keep it professional • No personal stories, pictures with friends at social events. • Use your professional name consistently – email addresses, blog names, etc. • Use the same professional photo on all sites • Complete your entire profile • Previous employers • Job titles • All qualifications • Summarize accomplishments • Notes about projects, promotions • Link to your website or blog • Include ways that you could support others • Information you have to share, etc. • Groups that you are connected with • Consider this…. Play by play + color commentary + best interview answers + recommendations from key references = build a story about you! About.com Job Searching Social Networking Sites – Allison Doyle

12. Social Networking – Getting Connected • The desired outcome • Make a list of companies and people who are in your sweet spot • Find people who have jobs you want • Use internet to find and research them • Research how these individuals present themselves • Present yourself • Use the professional brand information to build the image that matches • Proactively get connected • Work the network to build

13. Downsides to Social Networking • Networking fatigue • User frustration • Eternal digital billboards • Narrow niche • Employers’ legal risks • Recruiters’ time management woes • Difficult to manage many networks • Networks are a reflection of you Dummmies.com Job Search – Pros and Cons of Social Networking

14. How to Use Facebook • Create profile, this profile should be branding you, not your current or previous company. • Search for company, hiring managers, experts • Search for employees of your desired client or company • Search for Clients or prospects by name • Join Networking Groups • Participate in discussions about topic you have interest – showcase your knowledge. • Post articles of interest, industry info. Etc. CareerBuilder.com Social Networking Sales Training

15. Privacy Settings: Facebook • Limit access to areas on the site • Profile • Search • News Feed and Mini-Feed • Poke, Message, and Friend Request • Friends, Notes, and Facebook Development Platform • Limit who can see what • All my networks and all of my friends • Some of my networks and all of my friends • Only my friends • Who Can See Your Profile • Undergrad • Grads • Alumni • Faculty • Staff CareerBuilder.com Social Networking Sales Training

16. How to use LinkedIn • Get the word out! • Ask for recommendations • Find out where similar people work • Find out who you know there • Find out where people go next • Check to see if they are hiring • Join LinkedIn groups • Ask an expert • Become an expert • Build your network! LinkedIn Presentation: 10 Ways to Find Your Dream Job

17. 1. Get the Word Out LinkedIn Presentation: 10 Ways to Find Your Dream Job

18. 2. Ask for Recommendations LinkedIn Presentation: 10 Ways to Find Your Dream Job

19. 3. Find Out Where Other People Work LinkedIn Presentation: 10 Ways to Find Your Dream Job

20. 4. Find Out Where Similar People Work and 5. Find out Where They Go Next LinkedIn Presentation: 10 Ways to Find Your Dream Job

21. 6. Find Out Who You Know LinkedIn Presentation: 10 Ways to Find Your Dream Job

22. 7. Join a Group LinkedIn Presentation: 10 Ways to Find Your Dream Job

23. 8. Ask an Expert LinkedIn Presentation: 10 Ways to Find Your Dream Job

24. 9. Become an Expert LinkedIn Presentation: 10 Ways to Find Your Dream Job

25. 10. Build Your Network • You may invite people you have an email address for or • You may invite others you have been educated or worked with by stating how you know them. • You may use the outlook toolbar or other address books to validate and invite multiple users • Be careful… if you invite people and 5 respond they do now know you, you will not be allowed to use this invite function in the future. LinkedIn Presentation: 10 Ways to Find Your Dream Job

26. Examples of Professional Brand • Allison Doyle’s Linked In Page • Allison Doyle’s Facebook Page

27. Google

28. You Tube • 4th most visited website, exceeds Yahoo with over 100 million UV/month • CareerBuilder partnered with YouTube to reach this audience • CareerBuilder’s Channel, www.youtube.com/careerbuilder has exceeded 110K views since Feb. ’09 • Search By company name to view company recruitment video. • This will give insight into company culture and core values. Example: ADP • This will provide executive names and titles • Search by executive name, this will showcase speaking engagements.

29. How to Get Started • Research to find the social network that best suits your needs • Build your brand on that network • Begin to build your network • Manage the network – be diligent • Set goals for numbers • Google yourself and evaluate results • Conduct a “check” of your overall on-line presence and validate professionalism • Email addresses • Instant message accounts • Google and other search engines • Blogs • MySpace, Facebook, and other social media sites • Forums/Bulletin Boards

30. Questions to Consider • What social networks will you explore? • What information do you have to share? • What companies, people resources would you like to connect with? • How can you contribute to the social networking community? • What information do you need to remove from the internet? • What goals will you set for yourself in terms of establishing your on-line professional brand? • Who is someone whose site you might want to replicate?