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Enhancing Lighting Products for Better Shopping Experience

The lighting industry is expected to grow by 12% this year. Changes made to improve shopping convenience include new packaging design, increased multi-packs, and added LED technology. The rationale behind these changes is linked to increased overhead sign visibility and boosting sales in Reveal and Flood sub-categories. Additional products like EESW Best Choice, Reveal, and CFL 4-packs have been introduced, while some items were removed to streamline offerings. These alterations aim to make shopping, stocking, and signage easier for consumers.

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Enhancing Lighting Products for Better Shopping Experience

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  1. Lighting Executive SummaryIndustry Projected to be up 12 % this year Changes Made: 3 ‘ Reveal Block. Increased multi packs to match up with Home Centers. Left Deco across the top. Shelf heights remain the same. General purpose bulbs blocked in 6 feet. Easier to Shop, Stock and Sign. Rationale for Changes: Ties to overhead sign package Increased Reveal sales and Flood which are target sub categories. New Technology: Additional LED, currently 13 in the set. Items Added: 21 including replacements, EESW Best Choice, Reveal and CFL 4 packs. Items Deleted: 16 Single branded CFL, 2 pack EESW Reveals and Legislation items.

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