Marketing Focus Online Post Sale Service Sampling Professionals 360° Marketing Plan Media Affiliation P.O.P P.R. Events with parents
Marketing Focus Online: -Bebepigeon, -Facebook, -Consejero de Lactancia, - you tube, -Specialized Web sites -Consejerodelactancia.com site in spanish! -Work on google SE to promote the site -Renewed bebepigeon.com site! -Work on google SE to promote the site -Facebook activity en Mexico, Panama, Ecuador, Peru, Costa Rica -Incorporate new countries and centralize posts (mix centralized and local)
Marketing Focus Online: -Bebepigeon, -Facebook, -Consejero de Lactancia, - you tube, -Specialized Web sites -Make a database with parenting web sites per country: make advertise and promotion for pigeon brand -make pigeon channel in you tube linked to bebepigeon.com, content: DVD by chapters or topics, breastfeeding, etc… -Make comercialsof main products. 2minute videos to promote and explain in detail the use and features of each product
Marketing Focus Sampling: Pigeon envelope containing A&P material as below: All A&P material has been updated with new B.I. Work on leaflet about use of nipples. Product list check for first mom. - Deliver in Maternities, lectures and POP
Marketing Focus Sampling: -New Pigeon DVD production is ready!! 150 minutes a valuable info for parents in great production! We need to copy in Chine: ready in CFZ Beg. January 2012 - Pigeon DVD will be available for seeing on-line in youtube channel and bebepigeon.com Restrict DVD only to Pigeon club members?
Marketing Focus Sampling: Mini Catalog with “other pigeon products” to be inserted in product boxes: breastpads, breastpumps, peristaltic plus bottles, sets, sterilizer.
Marketing Focus Sampling: New FIT-Slim sample: Present to customer both alternatives of pads, making easier to compare and present us as experts in breast pads.
Marketing Focus Traditional Media: Baby Magazines: Make templates of ads with approved brand image and message so distributors can use them easily. - Q To pigeon: Can we make any reference to peristaltic plus? New Brand Image and commitment to Breastfeeding Reference to pigeon history, research, Quality control, etc… Corporate Phrase and logo Commitment to Breast Feeding and parents education Product Features
Marketing Focus Traditional Media: TV & Radio: In countries where available, Participate in specific baby programs and explain about pigeon and product features in detail
Marketing Focus Point of Purchase (POP): Planogram: New B.I. All of the boxes we assemble in Panama have already new BI and 4 category division and over 90% of all the products (imported assembled) have new BI .
12984 12984 Marketing Focus Point of Purchase (POP): Planogram, Elaborate different type of planogram for different kind of retails: A,B,C. Define especificplanogram for each store, print and save. 10559 03709 03708 D304 D310 D311 03306 10560 10808 10802 D842 D843 D845 D844 D846 04530 04530 D847 10807 D314 01801 01786 04032 04033 01935 01997 01997 K578 K800 01789 01789 01787 01787 K231 N136 N626 L783 K110 N137 N627 N620-N622 K892 K854 K854 L784 K892 K112 K107 K108 01933 01933 01934 01934 17572 K894 16896 16896 16808 00861 00861 00260 00260 00768 00768 00768 00280 00280 02212 02212 00281 00261 00770 00770 00282 00282 M983 M983 03308 00862 00862 03308 00711 16698 17399 17398 17398 17397 17399 17548 17427 17427 17428 16844 16844 16695 16695 16670 K584 K584 K583 K584 17460 17460 80237
Marketing Focus Point of Purchase (POP): Tablet idea, Improve communication with customer. Customer can see catalog, videos in details of products, videos of pigeon DVD, subscribe to pigeon club Install a tablet in the exhibit (has to be well fixed to avoid being stolen)
Marketing Focus Point of Purchase (POP): Constant Training of sales personnel (distributor and retail), Constant Repetition is the only way to make sales personnel understand and learn pigeon features. 【製品について】 アンチコリック？ 逆流防止機能？
Marketing Focus • Point of Purchase (POP): • Sales KIT, • Sales Kit should contain: • Introduction to pigeon company • Product catalog with details, bar code and prices • Planograms • A&P material and activities Should have a printed version and a electronic version for tablet
Marketing Focus • Events with Parents: • Baby Expos, Expos are good opportunities to talk to parents about pigeon, deliver samples and A&P material directly and expose the brand.
Marketing Focus • Events with Parents: • Pigeon Tour (Lectures), Make bigger events (maybe inviting only pigeon club members), have more define and elaborate activities, more infrastructure, give prices, etc…
Marketing Focus • P.R. Activities: • Peristaltic PLUS Actividad de RelacionesPúblicas: Dar a conocer a la comunidad la investigación de pigeon sobre los 3 factores clave y el lanzamiento del peristaltic PLUS.
Marketing Focus • P.R. Activities: • Communicate new products, research of pigeon, events like winner of casting, launch of new DVD, etc…
Marketing Focus • Afilliation: • Pigeon CLUB • Services: • Receive pigeon welcome kit with DVD • Pigeon Casting • Manage a pediatric agenda • Participate in Lectures (pigeon tour) • Pigeon Newsletter • Special offers and discounts
Marketing Focus • Professionals: Communication with doctors and nurses • Dr Kit: • - Briefcasewith “medicalproducts” • - Ipadwith “Pediatric DVD” (underproduction), and productcatalog and features. Peristaltic plus research.
Marketing Focus • Professionals: Communication with doctors and nurses • PediatricCongresses: • - Participatewith a stand toexplainaboutpigeon and pigeonmedicalproducts. Underlinethefactthatpigeonis n°1 brand in japanhospitals.
Marketing Focus • Professionals: Communication with doctors and nurses • Lecturesto Nurses: • - Invite Nurses thattakecare of babies in hospitalsorhouses and givethem a lectureby a Pediatrician of differenttopicslikehowtopreventaccidents, breastfeeding, etc… and talkaboutpigeonproducts.
Marketing Focus • Professionals: Communication with doctors and nurses • BreastFeedingAdvisor: • - Leaflet and stand toleave in Dr´s office so they can recomendparentsthesitewhereparents can findeveryansweraboutbreastfeeding.