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INFO 303 New Media Theory. New media & Cinema By: Minna yung Shan Peng. What is New Media?. The shift of all culture to computer-mediated forms of production, distribution and communication Affects all stages of communication and all types of media. What’s so “new” about new media?.

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info 303 new media theory

INFO 303 New Media Theory

New media & Cinema

By: Minnayung

Shan Peng

what is new media
What is New Media?

The shift of all culture to computer-mediated forms of production, distribution and communication

Affects all stages of communication and all types of media


What’s so “new” about new media?


Web 2.0

Or…maybe there’s nothing so new about it after all?

cinema as new media
Cinema as New Media

The film making process is being redefined with the widespread use of special effects

Digital film = live action material + painting + image processing + compositing + 2D computer animation + 3D computer animation (Manovich, 301)

Production has become the first stage of postproduction

computer techniques
Computer Techniques
  • Traditional Cinema:
    • Analog
    • Linear editing
    • Photochemical Process
  • New cinema:
    • Shot on film and transferred to digital intermediate
    • Some are shot digitally (Red camera)
    • Non-linear editing (fcp)
    • CGI:Computer Generated Images
    • Video compositing software (Flame, Nuke)
    • Set extension
filming v s post production
Filming v.s. Post-Production
  • Star Wars I: The Phantom Menace (1999)
    • Filming Dates: 65 days
    • Production Time: ~2 years
  • Transformers (2007)
    • Filming Dates: Apr – Oct 2006
    • Production Time: 2006 – 2007
  • Avatar (2009)
    • Filming Dates: Apr – Dec 2007
    • Production Time: ~2 years
new techniques and technologies
New Techniques and Technologies

1. Blue-Screen/Green Screen

  • Keying:  compositing (layering) two images or video streams together, used heavily in many fields to remove a background from the subject of a photo or video
example hugo
Example: Hugo



new techniques and technologies1
New Techniques and Technologies

2. Rotoscoping

  • the technique of manually creating a matte for an element on a live-action plate so it may be composited over another background
new techniques and technologies2
New Techniques and Technologies

3. Motion Capture (Motion Tracking)

  • recording actions of human actors, and using that information to animate digital character models in 2D or 3D computer animation
visual effects breakdown
Visual Effects Breakdown

what do we think of all these new technologies
What do we think of all these new technologies?

New technologies are changing the way cinema is being produced.

Cinema undergoes major changes every few decades, and right now we are in the middle of that phase.

New technologies do not affect the extent to which cinema is more or less “authentic”; they are simply an extension and improvement from older techniques such as painting.

james cameron
James Cameron

“We are moving toward a time when the only limitation on a filmmaker is his or her imagination.”