Media Theory: Postmodernism. Postmodernism Metanarratives Intertextuality Bricolage Pastiche Hyper-reality Simularcrum. Why and what is Postmodernism?.
Postmodernismis a useful theory for analysis of fragmentary or the contradictory nature of many contemporary media texts that you encounter in relation to the cultural context of the text’s production; the visual style of the text and the inter-relationship between media texts.
Postmodernism is a difficult theory to ‘pin down’ as it’s meaning is so often confused and changed! (just like New Media discussions and debates!)
Essentially Post Modernism rests on some definable characteristics:
In a postmodern culture there is a greater sense of ‘anything goes’, with audiences constructing their own meanings from a range of cultural and media artefacts.
E.G. Alfie (2004) is a remake of the 1966 British film of the same name.
HOW MANY OTHER REMAKES ARE THERE?
WHERE ELSE DO WE SEE REPETITION RATHER THAN ORIGINALITY?
Lyotard (1984) has suggested that in a post-modern period, over-arching theories or explanations of the world or metanarratives, such as Marxism, capitalism, religion and science have been debunked, leading to greater instability in society.
Over-arching explanations of society sometimes referred to as grand narratives.
There are a range of areas in the media where a post-modern style is easily recognised:
Argued that we live in an era of hyper-reality, whereby the daily world and the world of the media are merging and media texts seem more real than reality they seek to convey.
Refers to the fact that the distinction between the real world and the media world is disappearing
(Headcases ITV 2008, Spitting Image ITV 1984-96)
A media text that makes no attempt to represent reality and merely represents other representations.
Simulacrumcan also work through the representations of places. Places can be represented in relation to other media texts rather than any real experience that the audience might have of a place
(Think red phone boxes for a British representation in the US/a man wearing a tweed coat with a bow-tie!)
Opera style La Boheme (High culture) and pop-video fragmented visual style